A data profile of the people who buy, follow and care about Carpentry in Brazil — modelled from more than twelve digital signal sources. Carpentry has an estimated audience of 3,611,539 people in Brazil.
The average Carpentry fan in Brazil is 42.6 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Betano, Real Madrid C.F., Neymar, with strongest over-indexing on Betano (1.52× the country average).
Demographically, the Carpentry audience skews more male with an average age of 42.6, and over-indexes on personality traits such as DIY Mentality, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Carpentry fan in Brazil is more male, around 42.6 years old, with strong DIY Mentality tendencies and a notable affinity for Betano.
The key figures that characterise the Carpentry profile in Brazil.
28.9% are female, 71.1% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 42.6 |
| Estimated audience size | 3,611,539 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 26% |
of the worldwide Carpentry audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 23.7% |
| United Kingdom | 6.2% |
| Germany | 4.8% |
Where the Carpentry audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~1.5M | 1.62× | |
| 02 | Rio de Janeiro | ~500K | 1.57× | |
| 03 | Federal District | ~80K | 1.32× | |
| 04 | Rio Grande do Sul | ~300K | 1.29× | |
| 05 | Paraná | ~300K | 1.24× | |
| 06 | Minas Gerais | ~400K | 1.17× | |
| 07 | Santa Catarina | ~200K | 1.12× | |
| 08 | Pernambuco | ~200K | 1.10× | |
| 09 | Espírito Santo | ~80K | 1.08× | |
| 10 | Ceará | ~200K | 1.01× | |
| 11 | Sergipe | ~40K | 1.01× | |
| 12 | Paraíba | ~70K | 1.00× | |
| 13 | Alagoas | ~50K | 1.00× | |
| 14 | Amazonas | ~60K | 0.99× | |
| 15 | Roraima | ~10K | 0.99× | |
| 16 | Rio Grande do Norte | ~60K | 0.97× | |
| 17 | Mato Grosso do Sul | ~50K | 0.97× | |
| 18 | Amapá | ~10K | 0.97× | |
| 19 | Acre | ~10K | 0.96× | |
| 20 | Goiás | ~100K | 0.92× | |
| 21 | Piauí | ~50K | 0.92× | |
| 22 | Rondônia | ~30K | 0.92× | |
| 23 | Tocantins | ~20K | 0.92× | |
| 24 | Pará | ~100K | 0.89× | |
| 25 | Bahia | ~200K | 0.88× | |
| 26 | Maranhão | ~80K | 0.83× | |
| 27 | Mato Grosso | ~60K | 0.82× |
The strongest cross-interests of the Carpentry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hand tool | Home & Garden | 3.54× | ||
| 02 | Wrench | Home & Garden | 3.48× | ||
| 03 | Drill | Home & Garden | 3.27× | ||
| 04 | Machine tool | Home & Garden | 3.26× | ||
| 05 | Tire | Cars & Mobility | 2.43× | ||
| 06 | WebMotors | Cars & Mobility | 2.19× | ||
| 07 | Motor vehicle | Cars & Mobility | 2.01× | ||
| 08 | Honda | Cars & Mobility | 1.63× | ||
| 09 | Clube Atlético Mineiro | Sports | 1.62× | ||
| 10 | Botafogo de Futebol e Regatas | Sports | 1.62× | ||
| 11 | Garden | Home & Garden | 1.61× | ||
| 12 | Livestock | Pets & Animals | 1.60× | ||
| 13 | Fluminense FC | Sports | 1.56× | ||
| 14 | Serie A | Sports | 1.56× | ||
| 15 | Premier League | Sports | 1.55× | ||
| 16 | Manufacturing | Business & Career | 1.53× | ||
| 17 | Betano | Games | 1.52× | ||
| 18 | Real Madrid C.F. | Sports | 1.51× | ||
| 19 | Neymar | Sports | 1.51× | ||
| 20 | UEFA Champions League | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.85× | |
| Luxury Orientation | PREMIUM | 1.25× | |
| Risk Appetite | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Price Sensitivity | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.82× |
Carpentry has an estimated audience of 3,611,539 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
28.9% of Carpentry fans are female, 71.1% are male, with an average age of 42.6 years.
Carpentry fans show strongest brand affinity for Betano (1.52×), Real Madrid C.F. (1.51×), and Neymar (1.51×) over the country average.
Carpentry fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~500K), and Minas Gerais (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Carpentry itself, the audience over-indexes on Real Madrid C.F. (1.51×), Neymar (1.51×), Fluminense FC (1.56×), and WebMotors (2.19×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Carpentry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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