A data profile of the people who buy, follow and care about Machine tool in Brazil — modelled from more than twelve digital signal sources. Machine tool has an estimated audience of 3,415,476 people in Brazil.
Machine tool has an estimated audience of 3,415,476 people in Brazil. 20.1% are female, 79.9% are male, average age 42.8. Top brand affinities: Makita, Do it yourself (DIY), Central heating, Hardware store, Motorboat.
Top brand affinities include Makita, Do it yourself (DIY), Central heating, with strongest over-indexing on Makita (22.22× the country average).
Demographically, the Machine tool audience skews more male with an average age of 42.8, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The typical Machine tool fan in Brazil is more male, around 42.8 years old, with strong DIY Mentality tendencies and a notable affinity for Makita.
The key figures that characterise the Machine tool profile in Brazil.
20.1% are female, 79.9% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 20.1% |
| Male | 79.9% |
| Average age | 42.8 |
| Estimated audience size | 3,415,476 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Machine tool audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.0% |
| Japan | 6.3% |
| Brazil | 6.2% |
The strongest cross-interests of the Machine tool audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Central heating | Home & Garden | 28.28× | ||
| 02 | Makita | Home & Garden | 22.22× | ||
| 03 | Pitchfork | Music & Radio | 19.74× | ||
| 04 | Lawn mower | Home & Garden | 14.24× | ||
| 05 | Škoda Auto | Cars & Mobility | 9.32× | ||
| 06 | John Wick 2 | Movies & TV | 8.17× | ||
| 07 | Automobile repair shop | Cars & Mobility | 7.05× | ||
| 08 | Solar power | Home & Garden | 6.44× | ||
| 09 | Hardware store | Home & Garden | 6.22× | ||
| 10 | 3D printing | Technology & Electronics | 5.92× | ||
| 11 | Motorboat | Cars & Mobility | 5.85× | ||
| 12 | Spy film | Movies & TV | 5.67× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 4.55× | ||
| 14 | Sustainable energy | Home & Garden | 4.00× | ||
| 15 | Max Verstappen | Sports | 3.59× | ||
| 16 | Carpentry | Home & Garden | 3.26× | ||
| 17 | Arsenal F.C. | Sports | 2.70× | ||
| 18 | Sweepstakes | Games | 2.59× | ||
| 19 | WebMotors | Cars & Mobility | 1.96× | ||
| 20 | Formula One | Sports | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 3.92× | |
| Convenience Orientation | PREMIUM | 2.80× | |
| Community Orientation | OPEN | 2.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.48× | |
| Creativity | OPEN | 0.50× | |
| Extroversion | THRILL | 0.56× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Machine tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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