Machine tool Audience in Germany
Machine tool has an estimated audience of 2,803,543 people in Germany. 20.4% are female, 79.6% are male, average age 38.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Makita, Wood carving, Husqvarna, Hardware store, Obi (store).
The average Machine tool fan in Germany is 38.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Makita, Wood carving, Husqvarna, with strongest over-indexing on Makita (14.82× the country average). Demographically, the Machine tool audience skews more male with an average age of 38.3, and over-indexes on personality traits such as DIY Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Machine tool fans
| Metric | Value |
|---|---|
| Female | 20.4% |
| Male | 79.6% |
| Average age | 38.3 |
| Estimated audience size | 2,803,543 |
Audience persona
The typical Machine tool fan in Germany is more male, around 38.3 years old, with strong DIY Mentality tendencies and a notable affinity for Makita.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,102,658 | 10.07× |
| Nordrhein-Westfalen | 880,267 | 1.43× |
| Baden-Württemberg | 234,624 | 0.61× |
| Niedersachsen | 94,644 | 0.35× |
| Hessen | 76,687 | 0.36× |
| Rheinland-Pfalz | 55,439 | 0.39× |
| Sachsen | 44,372 | 0.32× |
| Berlin | 31,582 | 0.25× |
| Schleswig-Holstein | 24,189 | 0.24× |
| Thüringen | 23,923 | 0.33× |
| Sachsen-Anhalt | 23,780 | 0.33× |
| Brandenburg | 22,801 | 0.26× |
| Hamburg | 17,538 | 0.28× |
| Mecklenburg-Vorpommern | 11,058 | 0.21× |
| Saarland | 10,276 | 0.3× |
| Bremen | 6,098 | 0.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Makita | 14.82× | Home & Garden |
| Wood carving | 10.16× | Home & Garden |
| Husqvarna | 12.4× | Home & Garden |
| Hardware store | 4.78× | Home & Garden |
| Obi (store) | 2.53× | Shopping |
| 3D printing | 7.29× | Technology & Electronics |
| Photovoltaics | 3.95× | Home & Garden |
| Renovation | 2.97× | Home & Garden |
| Solar power | 3.47× | Home & Garden |
| Efficient energy use | 2.99× | Technology & Electronics |
| Used car | 2.69× | Cars & Mobility |
| Catering | 4.12× | Food & Beverages |
| Photovoltaic system | 4.36× | Home & Garden |
| Stihl | 6.5× | Home & Garden |
| Do it yourself (DIY) | 1.91× | Home & Garden |
| toom Baumarkt | 3.82× | Shopping |
| Solar energy | 2.76× | Home & Garden |
| Automobile repair shop | 3.79× | Cars & Mobility |
| Lawn mower | 5.01× | Home & Garden |
| Hornbach | 2.03× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.22 |
| Individualism | JOY | 1.46 |
| Need for Security | CONSERVATISM | 1.43 |
| Sustainability | BALANCE | 1.36 |
| Early Adopter Mentality | POWER | 1.36 |
| Patriotism | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.0% |
| Japan | 6.3% |
| Brazil | 6.2% |
See Machine tool audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Machine tool have in Germany?
Machine tool has an estimated audience of 2,803,543 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Machine tool fans?
20.4% of Machine tool fans are female, 79.6% are male, with an average age of 38.3 years.
Which brands do Machine tool fans like most?
Machine tool fans show strongest brand affinity for Makita (14.82×), Wood carving (10.16×), and Husqvarna (12.4×) over the country average.
Where do Machine tool fans live in Germany?
Machine tool fans in Germany are most concentrated in Bayern (reach 2,102,658), Nordrhein-Westfalen (reach 880,267), and Baden-Württemberg (reach 234,624). These three regions account for the largest share of the active audience.
What other brands do Machine tool fans also like?
Beyond Machine tool itself, the audience over-indexes on Wood carving (10.16×), Husqvarna (12.4×), Hardware store (4.78×), and Obi (store) (2.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Machine tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.