Rascasse Audience Intelligence

Machine tool Audience in Germany

A data profile of the people who buy, follow and care about Machine tool in Germany — modelled from more than twelve digital signal sources. Machine tool has an estimated audience of 2,803,543 people in Germany.

#1398among Topic in Germany#194in Home & Garden

The average Machine tool fan in Germany is 38.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Makita, Wood carving, Husqvarna, with strongest over-indexing on Makita (14.19× the country average).

Demographically, the Machine tool audience skews more male with an average age of 38.3, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Machine tool fan in Germany is more male, around 38.3 years old, with strong DIY Mentality tendencies and a notable affinity for Makita.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Machine tool profile in Germany.

Audience size
2.8M
in Germany
Gender
20.4%♀
79.6% male
Age
38.3
average years
Country rank
#2313
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Machine tool fans

20.4% are female, 79.6% are male, average age 38.3.

Fig. 02

Gender split

20.4%
Female
79.6%
Male
Demographic split for Machine tool audience in Germany
MetricValue
Female20.4%
Male79.6%
Average age38.3
Estimated audience size2,803,543
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Machine tool audience in Germany
Age bracketShare%
16-1921%
20-2919%
30-3922%
40-4921%
50+17%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Machine tool audience comes from Germany.

Worldwide audience distribution share by country for Machine tool
CountryShare
United States26.0%
Japan6.3%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Machine tool audience in Germany is strongest.

Fig. 05

Top regions by affinity

Machine tool fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~2M9.69×
02Berlin~200K1.71×
03Nordrhein-Westfalen~800K1.35×
04Bremen~20K0.89×
05Thüringen~60K0.88×
06Saarland~30K0.86×
07Baden-Württemberg~300K0.83×
08Sachsen-Anhalt~60K0.80×
09Mecklenburg-Vorpommern~40K0.77×
10Brandenburg~60K0.74×
11Rheinland-Pfalz~100K0.72×
12Sachsen~100K0.71×
13Niedersachsen~200K0.68×
14Hessen~100K0.67×
15Schleswig-Holstein~60K0.63×
16Hamburg~40K0.61×
Fig. 06

Affinity by region

Affinity by region — Machine tool, Germany
0.61×1.00×9.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Machine tool audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Machine tool audience
#·InterestCategoryAffinity×
01MakitaHome & Garden14.19×
02HusqvarnaHome & Garden13.06×
03Wood carvingHome & Garden12.44×
043D printingTechnology & Electronics8.23×
05RoboticsTechnology & Electronics7.30×
06WrenchHome & Garden6.72×
07Central heatingHome & Garden6.49×
08StihlHome & Garden6.12×
09Sandra BullockMovies & TV5.93×
10Lawn mowerHome & Garden5.35×
11Vintage carCars & Mobility4.68×
12Hardware storeHome & Garden3.83×
13PhotovoltaicsHome & Garden3.68×
14Efficient energy useTechnology & Electronics3.46×
15toom BaumarktShopping3.45×
16Michael SchumacherSports3.38×
17Solar energyHome & Garden3.26×
18Solar powerHome & Garden3.01×
19HornbachShopping2.34×
20Obi (store)Shopping1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Machine tool audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Machine tool audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.31×
Quality AwarenessPREMIUM1.91×
Risk AppetiteTHRILL1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Machine tool audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.55×
IndulgenceJOY0.63×
CreativityOPEN0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Machine tool have in Germany?

Machine tool has an estimated audience of 2,803,543 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Machine tool fans?

20.4% of Machine tool fans are female, 79.6% are male, with an average age of 38.3 years.

03

Which brands do Machine tool fans like most?

Machine tool fans show strongest brand affinity for Makita (14.19×), Wood carving (12.44×), and Husqvarna (13.06×) over the country average.

04

Where do Machine tool fans live in Germany?

Machine tool fans in Germany are most concentrated in Bayern (reach ~2M), Nordrhein-Westfalen (reach ~800K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Machine tool fans also like?

Beyond Machine tool itself, the audience over-indexes on Wood carving (12.44×), Husqvarna (13.06×), Wrench (6.72×), and 3D printing (8.23×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Machine tool audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Machine tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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