Machine tool Audience in United States

Machine tool logo

Machine tool has an estimated audience of 14,223,923 people in United States. 18.0% are female, 82.0% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Monogram, Vijesti.ba, Product design, Pro-Ject, Urban Outfitters.

The average Machine tool fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Monogram, Vijesti.ba, Product design, with strongest over-indexing on Monogram (14.18× the country average). Demographically, the Machine tool audience skews more male with an average age of 37.8, and over-indexes on personality traits such as DIY Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Machine tool fans

Demographic split for Machine tool audience in United States
MetricValue
Female18.0%
Male82.0%
Average age37.8
Estimated audience size14,223,923

Audience persona

The typical Machine tool fan in United States is more male, around 37.8 years old, with strong DIY Mentality tendencies and a notable affinity for Monogram.

Top regions in United States

Top regions ranked by reach for Machine tool in United States
RegionReachAffinity
California1,852,5641.18×
Texas1,115,5990.91×
New York667,9600.84×
Ohio614,4351.4×
Illinois589,6361.24×
Florida532,3880.55×
Michigan525,5561.41×
Pennsylvania440,3390.92×
Washington365,8481.28×
Georgia344,5850.79×
North Carolina341,4130.8×
Indiana328,5211.26×
Tennessee306,3121.07×
Massachusetts288,5931.03×
Virginia288,2350.83×
Wisconsin274,6691.28×
Oregon267,0731.64×
Missouri244,8601.07×
Arizona243,1830.84×
Kentucky241,9081.36×
New Jersey241,5610.67×
Colorado233,8961.04×
Minnesota225,6151.11×
Alabama211,4391.06×
South Carolina199,9920.93×
Oklahoma190,7731.21×
Utah164,2131.29×
Louisiana157,6900.86×
Maryland156,9210.64×
Connecticut148,8451.04×
Iowa134,5001.15×
Kansas123,9671.11×
Arkansas103,1630.88×
Mississippi84,4540.72×
Nevada76,6960.56×
West Virginia71,4641.08×
Idaho70,8220.99×
New Hampshire68,9371.23×
Maine56,8251.12×
Montana54,5871.38×
New Mexico54,5610.76×
Nebraska49,2220.69×
Rhode Island34,6700.77×
Wyoming33,8401.61×
Washington, District of Columbia33,1780.78×
Alaska31,3091.03×
Hawaii29,2140.48×
South Dakota28,4360.86×
North Dakota26,2300.9×
Vermont23,1880.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Machine tool audience
BrandAffinityCategory
Monogram14.18×Home & Garden
Vijesti.ba29.35×News
Product design2.76×Business & Career
Pro-Ject5.65×Music & Radio
Urban Outfitters2.15×Shopping
MK4.81×Music & Radio
Minnesota2.01×Travel & Leisure
N1 road (South Africa)4.65×Travel & Leisure
WESH4.36×Movies & TV
Elsword14.27×Games
JDSU2.63×Business & Career
Joe Haden19.6×Sports
Home staging3.6×Home & Garden
ABC 7 Chicago2.84×Movies & TV
3D printing1.68×Technology & Electronics
Staycation2.17×Home & Garden
Irrigation sprinkler5.87×Home & Garden
Hypertext3.52×Technology & Electronics
Kajang11.13×Travel & Leisure
Emperor Entertainment Group6.86×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Machine tool audience
TraitClusterScore
DIY MentalityTHRILL2.3
IndividualismJOY1.84
Need for SecurityCONSERVATISM1.8
PatriotismCONSERVATISM1.66
Risk AppetiteTHRILL1.57
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Machine tool
CountryShare
United States26.0%
Japan6.3%
Brazil6.2%

See Machine tool audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Machine tool have in United States?

Machine tool has an estimated audience of 14,223,923 people in United States, concentrated in California and Texas.

What is the gender split and age of Machine tool fans?

18.0% of Machine tool fans are female, 82.0% are male, with an average age of 37.8 years.

Which brands do Machine tool fans like most?

Machine tool fans show strongest brand affinity for Monogram (14.18×), Vijesti.ba (29.35×), and Product design (2.76×) over the country average.

Where do Machine tool fans live in United States?

Machine tool fans in United States are most concentrated in California (reach 1,852,564), Texas (reach 1,115,599), and New York (reach 667,960). These three regions account for the largest share of the active audience.

What other brands do Machine tool fans also like?

Beyond Machine tool itself, the audience over-indexes on Vijesti.ba (29.35×), Product design (2.76×), Pro-Ject (5.65×), and Urban Outfitters (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Machine tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.