Machine tool Audience in United States

Machine tool has an estimated audience of 14,223,923 people in United States. 18.0% are female, 82.0% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Machine tool fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Machine tool audience skews more male with an average age of 37.8, and over-indexes on personality traits such as DIY Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Machine tool fans

Demographic split for Machine tool audience in United States
MetricValue
Female18.0%
Male82.0%
Average age37.8
Estimated audience size14,223,923

Audience persona

The typical Machine tool fan in United States is more male, around 37.8 years old, with strong DIY Mentality tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Machine tool in United States
RegionReachAffinity
California1,852,5641.18×
Texas1,115,5990.91×
New York667,9600.84×
Ohio614,4351.4×
Illinois589,6361.24×
Florida532,3880.55×
Michigan525,5561.41×
Pennsylvania440,3390.92×
Washington365,8481.28×
Georgia344,5850.79×
North Carolina341,4130.8×
Indiana328,5211.26×
Tennessee306,3121.07×
Massachusetts288,5931.03×
Virginia288,2350.83×
Wisconsin274,6691.28×
Oregon267,0731.64×
Missouri244,8601.07×
Arizona243,1830.84×
Kentucky241,9081.36×
New Jersey241,5610.67×
Colorado233,8961.04×
Minnesota225,6151.11×
Alabama211,4391.06×
South Carolina199,9920.93×
Oklahoma190,7731.21×
Utah164,2131.29×
Louisiana157,6900.86×
Maryland156,9210.64×
Connecticut148,8451.04×
Iowa134,5001.15×
Kansas123,9671.11×
Arkansas103,1630.88×
Mississippi84,4540.72×
Nevada76,6960.56×
West Virginia71,4641.08×
Idaho70,8220.99×
New Hampshire68,9371.23×
Maine56,8251.12×
Montana54,5871.38×
New Mexico54,5610.76×
Nebraska49,2220.69×
Rhode Island34,6700.77×
Wyoming33,8401.61×
Washington, District of Columbia33,1780.78×
Alaska31,3091.03×
Hawaii29,2140.48×
South Dakota28,4360.86×
North Dakota26,2300.9×
Vermont23,1880.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Machine tool audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Toyota Supra15.04×Cars & Mobility
Khabib Nurmagomedov24.39×Sports
AutoZone3.5×Cars & Mobility
Hair Extensions4.46×Beauty & Wellness
Charles, Prince of Wales18.87×Politics & Society
Lewis Hamilton8.6×Sports
3D printing6.29×Technology & Electronics
Kia Sportage14.27×Cars & Mobility
Lawn mower5×Home & Garden
Used car3.09×Cars & Mobility
Cyberpunk 207711.71×Games
Judo5.7×Sports
Hardware store3.38×Home & Garden
Do it yourself (DIY)1.96×Home & Garden
Dungeons & Dragons6.42×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Machine tool audience
TraitClusterScore
DIY MentalityTHRILL2.3
IndividualismJOY1.84
Need for SecurityCONSERVATISM1.8
PatriotismCONSERVATISM1.66
Risk AppetiteTHRILL1.57
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Machine tool
CountryShare
United States26.0%
Japan6.3%
Brazil6.2%

See Machine tool audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Machine tool have in United States?

Machine tool has an estimated audience of 14,223,923 people in United States, concentrated in California and Texas.

What is the gender split and age of Machine tool fans?

18.0% of Machine tool fans are female, 82.0% are male, with an average age of 37.8 years.

Which brands do Machine tool fans like most?

Machine tool fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Machine tool fans live in United States?

Machine tool fans in United States are most concentrated in California (reach 1,852,564), Texas (reach 1,115,599), and New York (reach 667,960). These three regions account for the largest share of the active audience.

What other brands do Machine tool fans also like?

Beyond Machine tool itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Machine tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.