Rascasse Audience Intelligence

Machine tool Audience in United States

A data profile of the people who buy, follow and care about Machine tool in United States — modelled from more than twelve digital signal sources. Machine tool has an estimated audience of 14,223,923 people in United States.

#1658among Topic in United States#189in Home & Garden

The average Machine tool fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Hardware store, 3D printing, Lawn mower, with strongest over-indexing on Hardware store (4.33× the country average).

Demographically, the Machine tool audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Machine tool fan in United States is more male, around 37.8 years old, with strong Patriotism tendencies and a notable affinity for Hardware store.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Machine tool profile in United States.

Audience size
14.2M
in United States
Gender
18.0%♀
82.0% male
Age
37.8
average years
Country rank
#2463
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Machine tool fans

18.0% are female, 82.0% are male, average age 37.8.

Fig. 02

Gender split

18.0%
Female
82.0%
Male
Demographic split for Machine tool audience in United States
MetricValue
Female18.0%
Male82.0%
Average age37.8
Estimated audience size14,223,923
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Machine tool audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4919%
50+18%
Fig. 04

Worldwide distribution

26.0%

of the worldwide Machine tool audience comes from United States.

Worldwide audience distribution share by country for Machine tool
CountryShare
United States26.0%
Japan6.3%
Brazil6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Machine tool audience in United States is strongest.

Fig. 05

Top regions by affinity

Machine tool fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~600K1.64×
02Oregon~200K1.32×
03Ohio~500K1.25×
04Wisconsin~300K1.24×
05Kentucky~200K1.23×
06Washington~300K1.22×
07Oklahoma~200K1.20×
08Indiana~300K1.18×
09Kansas~100K1.17×
10Illinois~500K1.12×
11Utah~100K1.11×
12Tennessee~300K1.09×
13South Dakota~40K1.09×
14New Hampshire~60K1.08×
15Montana~40K1.08×
16California~1.5M1.07×
17West Virginia~70K1.07×
18Alabama~200K1.06×
19Iowa~100K1.05×
20Maine~50K1.04×
21Minnesota~200K1.03×
22Idaho~70K1.03×
23Connecticut~100K1.02×
24Missouri~200K1.01×
25New Mexico~70K1.01×
26Alaska~30K1.01×
27Colorado~200K0.99×
28South Carolina~200K0.99×
29Vermont~20K0.99×
30North Dakota~30K0.98×
31Massachusetts~300K0.97×
32Arkansas~100K0.96×
33Louisiana~200K0.94×
34Rhode Island~40K0.94×
35Pennsylvania~400K0.92×
36Mississippi~100K0.90×
37Delaware~40K0.90×
38Texas~1M0.89×
39Virginia~300K0.89×
40Nebraska~60K0.89×
41Washington, District of Columbia~40K0.89×
42Arizona~300K0.88×
43Hawaii~50K0.88×
44Georgia~400K0.86×
45New York~600K0.81×
46North Carolina~300K0.81×
47Nevada~100K0.79×
48Maryland~200K0.76×
49New Jersey~300K0.74×
50Florida~600K0.60×
Fig. 06

Affinity by region

Affinity by region — Machine tool, United States
0.60×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Machine tool audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Machine tool audience
#·InterestCategoryAffinity×
01Circular sawHome & Garden10.79×
02MakitaHome & Garden8.44×
033D printingTechnology & Electronics6.72×
04MotorboatCars & Mobility6.54×
05TaekwondoSports6.48×
06JudoSports6.02×
07Automobile repair shopCars & Mobility5.61×
08Lawn mowerHome & Garden5.54×
09Chopper (motorcycle)Cars & Mobility5.37×
10Motor oilCars & Mobility5.30×
11Chat roomInternet & Social Media5.22×
12DeWaltHome & Garden5.11×
13Hardware storeHome & Garden4.33×
14Discount TireShopping4.08×
15InnovationBusiness & Career3.50×
16AutoZoneCars & Mobility2.98×
17Hair ExtensionsBeauty & Wellness2.92×
18Used carCars & Mobility2.69×
19United Parcel ServiceBusiness & Career2.58×
20MenardsHome & Garden2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Machine tool audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Machine tool audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.87×
DIY MentalityTHRILL2.40×
IndividualismJOY2.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Machine tool audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
TravellingTHRILL0.77×
MindfulnessBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Machine tool have in United States?

Machine tool has an estimated audience of 14,223,923 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Machine tool fans?

18.0% of Machine tool fans are female, 82.0% are male, with an average age of 37.8 years.

03

Which brands do Machine tool fans like most?

Machine tool fans show strongest brand affinity for Hardware store (4.33×), 3D printing (6.72×), and Lawn mower (5.54×) over the country average.

04

Where do Machine tool fans live in United States?

Machine tool fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Machine tool fans also like?

Beyond Machine tool itself, the audience over-indexes on 3D printing (6.72×), Lawn mower (5.54×), AutoZone (2.98×), and Motorboat (6.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Machine tool audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Machine tool. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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