Motor oil Audience in United States

Motor oil logo

Motor oil has an estimated audience of 8,577,623 people in United States. 21.0% are female, 79.0% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Chip tuning, Google News, AutoZone, Uzbekistan, Hand tool.

The average Motor oil fan in United States is 41.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chip tuning, Google News, AutoZone, with strongest over-indexing on Chip tuning (33.24× the country average). Demographically, the Motor oil audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Motor oil fans

Demographic split for Motor oil audience in United States
MetricValue
Female21.0%
Male79.0%
Average age41.0
Estimated audience size8,577,623

Audience persona

The typical Motor oil fan in United States is more male, around 41.0 years old, with strong Need for Security tendencies and a notable affinity for Chip tuning.

Top regions in United States

Top regions ranked by reach for Motor oil in United States
RegionReachAffinity
California838,0550.89×
Texas744,4751.01×
Florida572,9730.99×
New York356,3220.74×
Pennsylvania330,0031.14×
Ohio316,4311.2×
North Carolina308,9001.2×
Illinois292,7621.02×
Georgia269,9441.02×
Michigan261,0801.16×
Tennessee213,8471.24×
Virginia206,3000.99×
Indiana192,8641.23×
New Jersey191,8990.88×
Arizona182,6811.04×
Missouri173,0041.25×
Washington164,9990.96×
Wisconsin143,3061.11×
South Carolina139,7671.08×
Massachusetts131,4860.78×
Louisiana130,3141.18×
Alabama129,8791.08×
Kentucky128,8621.2×
Maryland119,3260.81×
Colorado116,5850.86×
Minnesota116,3810.95×
Oklahoma104,1831.09×
Oregon94,7920.96×
Mississippi81,7211.16×
Arkansas79,1751.12×
Iowa78,8771.12×
Connecticut78,5710.91×
Nevada76,8530.93×
Kansas74,5061.1×
Utah66,3990.86×
West Virginia49,3761.24×
Nebraska46,9381.09×
Idaho44,9191.04×
New Mexico44,3391.03×
New Hampshire34,4401.02×
Hawaii28,0320.76×
Maine27,7940.9×
Montana26,1551.1×
Delaware22,1190.93×
Rhode Island20,8090.76×
South Dakota17,4200.88×
North Dakota16,5530.94×
Washington, District of Columbia14,3360.56×
Wyoming13,0501.03×
Alaska12,9280.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motor oil audience
BrandAffinityCategory
Chip tuning33.24×Cars & Mobility
Google News6.19×News
AutoZone3.55×Cars & Mobility
Uzbekistan18.53×Travel & Leisure
Hand tool4.2×Home & Garden
Wrench4.69×Home & Garden
Fishing reel4.16×Sports
Bass fishing4.59×Sports
Turkey hunting4.08×Sports
Trophy hunting3.95×Sports
Machine tool5.3×Home & Garden
Drag racing4.69×Cars & Mobility
Machining4.86×Business & Career
Tajikistan24.01×Travel & Leisure
Planned maintenance4.14×Business & Career
Hammer3.78×Home & Garden
Kyrgyzstan22.07×Travel & Leisure
Suspension (vehicle)5.69×Cars & Mobility
MLB.com4.44×Sports
Honda Motorcycles10.15×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motor oil audience
TraitClusterScore
Need for SecurityCONSERVATISM1.47
Career OrientationPOWER1.35
Family OrientationCONSERVATISM1.33
Quality AwarenessPREMIUM1.22
Convenience OrientationPREMIUM1.21
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Motor oil
CountryShare
United States19.5%
Germany5.3%
Brazil3.8%

See Motor oil audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Motor oil have in United States?

Motor oil has an estimated audience of 8,577,623 people in United States, concentrated in California and Texas.

What is the gender split and age of Motor oil fans?

21.0% of Motor oil fans are female, 79.0% are male, with an average age of 41.0 years.

Which brands do Motor oil fans like most?

Motor oil fans show strongest brand affinity for Chip tuning (33.24×), Google News (6.19×), and AutoZone (3.55×) over the country average.

Where do Motor oil fans live in United States?

Motor oil fans in United States are most concentrated in California (reach 838,055), Texas (reach 744,475), and Florida (reach 572,973). These three regions account for the largest share of the active audience.

What other brands do Motor oil fans also like?

Beyond Motor oil itself, the audience over-indexes on Google News (6.19×), AutoZone (3.55×), Uzbekistan (18.53×), and Hand tool (4.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motor oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.