Rascasse Audience Intelligence

Motor oil Audience in United States

Name: Motor oil — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Motor oil in United States — modelled from more than twelve digital signal sources. Motor oil has an estimated audience of 8,577,623 people in United States.

#2596among Topic in United States #166in Cars & Mobility

The average Motor oil fan in United States is 41.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Chip tuning, Google News, AutoZone, with strongest over-indexing on Chip tuning (33.24× the country average).

Demographically, the Motor oil audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motor oil fan in United States is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Chip tuning.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motor oil profile in United States.

Audience size

8.6M

in United States

Gender

21.0%♀

79.0% male

Age

41.0

average years

Country rank

#4147

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Motor oil fans

21.0% are female, 79.0% are male, average age 41.0.

Fig. 02

Gender split

21.0%

Female

79.0%

Male

Demographic split for Motor oil audience in United States
Metric	Value
Female	21.0%
Male	79.0%
Average age	41.0
Estimated audience size	8,577,623

Fig. 03

Age distribution

Age distribution of the Motor oil audience in United States
Age bracket	Share	%
16-19		18%
20-29		17%
30-39		18%
40-49		21%
50+		26%

Fig. 04

Worldwide distribution

19.5%

of the worldwide Motor oil audience comes from United States.

Worldwide audience distribution share by country for Motor oil
Country	Share
United States	19.5%
Germany	5.3%
Brazil	3.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motor oil audience in United States is strongest.

Fig. 05

Top regions by affinity

Motor oil fans by region: top regions in United States
#	Region	Reach	×
01	Louisiana	~100K	1.27×
02	Mississippi	~90K	1.27×
03	Tennessee	~200K	1.18×
04	West Virginia	~50K	1.18×
05	Kentucky	~100K	1.17×
06	Arkansas	~80K	1.17×
07	Missouri	~200K	1.16×
08	Indiana	~200K	1.14×
09	Alabama	~100K	1.14×
10	Kansas	~80K	1.14×
11	North Carolina	~300K	1.13×
12	Ohio	~300K	1.12×
13	Oklahoma	~100K	1.10×
14	South Carolina	~100K	1.09×
15	Pennsylvania	~300K	1.08×
16	Michigan	~200K	1.07×
17	Iowa	~80K	1.07×
18	New Mexico	~50K	1.06×
19	Montana	~30K	1.06×
20	Texas	~800K	1.05×
21	Connecticut	~90K	1.05×
22	Wisconsin	~100K	1.04×
23	Idaho	~40K	1.03×
24	Nebraska	~40K	1.03×
25	Arizona	~200K	1.02×
26	Oregon	~100K	1.02×
27	Georgia	~300K	1.01×
28	North Dakota	~20K	1.00×
29	New Hampshire	~30K	0.99×
30	Illinois	~300K	0.97×
31	Virginia	~200K	0.97×
32	Delaware	~20K	0.97×
33	Maine	~30K	0.96×
34	Washington	~200K	0.95×
35	South Dakota	~20K	0.95×
36	California	~900K	0.94×
37	Florida	~500K	0.94×
38	Minnesota	~100K	0.92×
39	Nevada	~80K	0.92×
40	Alaska	~20K	0.92×
41	Vermont	~10K	0.89×
42	Utah	~70K	0.86×
43	Hawaii	~30K	0.86×
44	New Jersey	~200K	0.85×
45	Colorado	~100K	0.85×
46	Rhode Island	~20K	0.85×
47	Maryland	~100K	0.84×
48	Massachusetts	~100K	0.78×
49	New York	~300K	0.73×
50	Washington, District of Columbia	~20K	0.71×

Affinity by region — Motor oil, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motor oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motor oil audience
#	Interest	Category	×
01	Chip tuning	Cars & Mobility	33.24×
02	Tajikistan	Travel & Leisure	24.01×
03	Kyrgyzstan	Travel & Leisure	22.07×
04	Uzbekistan	Travel & Leisure	18.53×
05	Honda Motorcycles	Cars & Mobility	10.15×
06	Google News	News	6.19×
07	Suspension (vehicle)	Cars & Mobility	5.69×
08	Machine tool	Home & Garden	5.30×
09	Machining	Business & Career	4.86×
10	Wrench	Home & Garden	4.69×
11	Drag racing	Cars & Mobility	4.69×
12	Bass fishing	Sports	4.59×
13	MLB.com	Sports	4.44×
14	Hand tool	Home & Garden	4.20×
15	Fishing reel	Sports	4.16×
16	Planned maintenance	Business & Career	4.14×
17	Turkey hunting	Sports	4.08×
18	Trophy hunting	Sports	3.95×
19	Hammer	Home & Garden	3.78×
20	AutoZone	Cars & Mobility	3.55×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motor oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Motor oil audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.47×
Need for Security	CONSERVATISM	1.43×
Family Orientation	CONSERVATISM	1.38×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Motor oil audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.61×
Indulgence	JOY	0.70×
Early Adopter Mentality	POWER	0.78×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Motor oil have in United States?

Motor oil has an estimated audience of 8,577,623 people in United States, concentrated in California and Texas.

What is the gender split and age of Motor oil fans?

21.0% of Motor oil fans are female, 79.0% are male, with an average age of 41.0 years.

Which brands do Motor oil fans like most?

Motor oil fans show strongest brand affinity for Chip tuning (33.24×), Google News (6.19×), and AutoZone (3.55×) over the country average.

Where do Motor oil fans live in United States?

Motor oil fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Motor oil fans also like?

Beyond Motor oil itself, the audience over-indexes on Google News (6.19×), AutoZone (3.55×), Uzbekistan (18.53×), and Hand tool (4.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Motor oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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