Suspension (vehicle) Audience in United States

Suspension (vehicle) logo

Suspension (vehicle) has an estimated audience of 10,126,483 people in United States. 13.6% are female, 86.4% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, O'Reilly Auto Parts, Used Cars, Advance Auto Parts, Haul truck.

The average Suspension (vehicle) fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, O'Reilly Auto Parts, Used Cars, with strongest over-indexing on AutoZone (3.73× the country average). Demographically, the Suspension (vehicle) audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Suspension (vehicle) fans

Demographic split for Suspension (vehicle) audience in United States
MetricValue
Female13.6%
Male86.4%
Average age38.5
Estimated audience size10,126,483

Audience persona

The typical Suspension (vehicle) fan in United States is more male, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Suspension (vehicle) in United States
RegionReachAffinity
California865,7880.78×
Texas630,7090.72×
Florida268,1270.39×
New York254,5810.45×
Pennsylvania167,5220.49×
Michigan163,1080.62×
Illinois151,5140.45×
Maryland142,9060.82×
Washington134,6620.66×
Georgia131,8000.42×
North Carolina126,5500.42×
Ohio126,0360.4×
New Jersey119,7510.46×
Arizona114,1760.55×
Virginia109,1570.44×
Mississippi107,0611.28×
Tennessee105,5170.52×
Louisiana103,1230.79×
Wisconsin99,8400.66×
Indiana95,2680.51×
Arkansas95,1111.14×
Massachusetts93,8060.47×
Kentucky91,5400.72×
South Carolina90,7940.6×
Alabama88,6070.63×
Oklahoma85,2630.76×
Kansas81,6361.02×
Missouri79,0840.48×
Minnesota78,0520.54×
Iowa77,5010.93×
Oregon75,6240.65×
Utah75,1720.83×
Idaho74,8161.47×
Nebraska71,3111.4×
Connecticut71,2030.7×
New Mexico70,9391.4×
Nevada70,7090.72×
Maine70,2781.94×
Alaska66,1503.05×
Hawaii64,9731.49×
Colorado64,4570.4×
North Dakota61,5772.96×
New Hampshire60,6871.52×
West Virginia58,9221.25×
Montana51,2581.82×
Rhode Island46,8801.45×
Wyoming41,7072.78×
Vermont40,3462.27×
South Dakota37,9451.62×
Delaware31,4871.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Suspension (vehicle) audience
BrandAffinityCategory
AutoZone3.73×Cars & Mobility
O'Reilly Auto Parts5.4×Cars & Mobility
Used Cars4.2×Cars & Mobility
Advance Auto Parts3.5×Cars & Mobility
Haul truck4.19×Cars & Mobility
Discount Tire3.32×Shopping
Automobiles1.58×Cars & Mobility
Tire2.78×Cars & Mobility
Dump truck3.45×Cars & Mobility
Used car2.42×Cars & Mobility
Commercial vehicle3.08×Cars & Mobility
Motor vehicle1.91×Cars & Mobility
Engine2.73×Cars & Mobility
Hand tool2.57×Home & Garden
Wrench3.05×Home & Garden
Autotrader3.42×Cars & Mobility
Garage kit15.65×Home & Garden
Diesel engine4.14×Cars & Mobility
Motorcycle racing2.99×Cars & Mobility
All-terrain vehicle3.06×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Suspension (vehicle) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.51
ExtroversionTHRILL1.31
PatriotismCONSERVATISM1.21
Family OrientationCONSERVATISM1.21
Quality AwarenessPREMIUM1.18
Sports ActivityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Suspension (vehicle)
CountryShare
United States22.0%
Brazil5.7%
Germany4.6%

See Suspension (vehicle) audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Suspension (vehicle) have in United States?

Suspension (vehicle) has an estimated audience of 10,126,483 people in United States, concentrated in California and Texas.

What is the gender split and age of Suspension (vehicle) fans?

13.6% of Suspension (vehicle) fans are female, 86.4% are male, with an average age of 38.5 years.

Which brands do Suspension (vehicle) fans like most?

Suspension (vehicle) fans show strongest brand affinity for AutoZone (3.73×), O'Reilly Auto Parts (5.4×), and Used Cars (4.2×) over the country average.

Where do Suspension (vehicle) fans live in United States?

Suspension (vehicle) fans in United States are most concentrated in California (reach 865,788), Texas (reach 630,709), and Florida (reach 268,127). These three regions account for the largest share of the active audience.

What other brands do Suspension (vehicle) fans also like?

Beyond Suspension (vehicle) itself, the audience over-indexes on O'Reilly Auto Parts (5.4×), Used Cars (4.2×), Advance Auto Parts (3.5×), and Haul truck (4.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Suspension (vehicle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.