Rascasse Audience Intelligence

Suspension (vehicle) Audience in United States

A data profile of the people who buy, follow and care about Suspension (vehicle) in United States — modelled from more than twelve digital signal sources. Suspension (vehicle) has an estimated audience of 10,126,483 people in United States.

The average Suspension (vehicle) fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoZone, O'Reilly Auto Parts, Used Cars, with strongest over-indexing on AutoZone (3.73× the country average).

Demographically, the Suspension (vehicle) audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Suspension (vehicle) fan in United States is more male, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Suspension (vehicle) profile in United States.

Audience size
10.1M
in United States
Gender
13.6%
86.4% male
Age
38.5
average years
Country rank
#3530
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Suspension (vehicle) fans

13.6% are female, 86.4% are male, average age 38.5.

Fig. 02

Gender split

13.6%
Female
86.4%
Male
Demographic split for Suspension (vehicle) audience in United States
MetricValue
Female13.6%
Male86.4%
Average age38.5
Estimated audience size10,126,483
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Suspension (vehicle) audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4921%
50+19%
Fig. 04

Worldwide distribution

22.0%

of the worldwide Suspension (vehicle) audience comes from United States.

Worldwide audience distribution share by country for Suspension (vehicle)
CountryShare
United States22.0%
Brazil5.7%
Germany4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Suspension (vehicle) audience in United States is strongest.

Fig. 05

Top regions by affinity

Suspension (vehicle) fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~30K1.26×
02Alaska~20K1.15×
03Vermont~20K1.10×
04Maine~40K1.07×
05Idaho~50K1.06×
06Rhode Island~30K1.06×
07Hawaii~50K1.05×
08Montana~30K1.05×
09Mississippi~90K1.04×
10New Mexico~50K1.04×
11Nebraska~50K1.04×
12New Hampshire~40K1.04×
13Delaware~30K1.03×
14South Dakota~20K1.02×
15Iowa~80K1.01×
16Kansas~80K1.01×
17Arkansas~80K1.00×
18West Virginia~50K1.00×
19Washington, District of Columbia~30K0.99×
20Oklahoma~100K0.98×
21Utah~90K0.98×
22Louisiana~100K0.97×
23Kentucky~100K0.97×
24Connecticut~100K0.97×
25Nevada~100K0.97×
26Maryland~200K0.96×
27South Carolina~100K0.96×
28Alabama~100K0.96×
29Oregon~100K0.96×
30Missouri~200K0.95×
31Wisconsin~100K0.95×
32Minnesota~100K0.95×
33Tennessee~200K0.94×
34Indiana~200K0.94×
35Colorado~100K0.94×
36Arizona~200K0.93×
37Michigan~200K0.92×
38Washington~200K0.92×
39Massachusetts~200K0.92×
40Ohio~300K0.91×
41New Jersey~200K0.91×
42Virginia~200K0.91×
43Georgia~300K0.90×
44North Carolina~300K0.90×
45Pennsylvania~300K0.89×
46Illinois~300K0.88×
47California~900K0.83×
48Florida~600K0.83×
49Texas~700K0.82×
50New York~500K0.82×
Fig. 06

Affinity by region

Affinity by region — Suspension (vehicle), United States
0.82×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Suspension (vehicle) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Suspension (vehicle) audience
#·InterestCategoryAffinity×
01Garage kitHome & Garden15.65×
02O'Reilly Auto PartsCars & Mobility5.40×
03Used CarsCars & Mobility4.20×
04Haul truckCars & Mobility4.19×
05Diesel engineCars & Mobility4.14×
06AutoZoneCars & Mobility3.73×
07Advance Auto PartsCars & Mobility3.50×
08Dump truckCars & Mobility3.45×
09AutotraderCars & Mobility3.42×
10Discount TireShopping3.32×
11Commercial vehicleCars & Mobility3.08×
12All-terrain vehicleCars & Mobility3.06×
13WrenchHome & Garden3.05×
14Motorcycle racingCars & Mobility2.99×
15TireCars & Mobility2.78×
16EngineCars & Mobility2.73×
17Hand toolHome & Garden2.57×
18Used carCars & Mobility2.42×
19Motor vehicleCars & Mobility1.91×
20AutomobilesCars & Mobility1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Suspension (vehicle) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Suspension (vehicle) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.56×
PatriotismCONSERVATISM1.25×
Quality AwarenessPREMIUM1.17×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Suspension (vehicle) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.56×
Community OrientationOPEN0.60×
IndulgenceJOY0.63×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Suspension (vehicle) have in United States?

Suspension (vehicle) has an estimated audience of 10,126,483 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Suspension (vehicle) fans?

13.6% of Suspension (vehicle) fans are female, 86.4% are male, with an average age of 38.5 years.

03

Which brands do Suspension (vehicle) fans like most?

Suspension (vehicle) fans show strongest brand affinity for AutoZone (3.73×), O'Reilly Auto Parts (5.4×), and Used Cars (4.2×) over the country average.

04

Where do Suspension (vehicle) fans live in United States?

Suspension (vehicle) fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Suspension (vehicle) fans also like?

Beyond Suspension (vehicle) itself, the audience over-indexes on O'Reilly Auto Parts (5.4×), Used Cars (4.2×), Advance Auto Parts (3.5×), and Haul truck (4.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Suspension (vehicle). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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