Rascasse Audience Intelligence

Haul truck Audience in United States

A data profile of the people who buy, follow and care about Haul truck in United States — modelled from more than twelve digital signal sources. Haul truck has an estimated audience of 16,924,145 people in United States.

#8among Car type in United States#1384among Topic in United States#65in Cars & Mobility

The average Haul truck fan in United States is 44.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Alfa Romeo, Dump truck, Discount Tire, with strongest over-indexing on Alfa Romeo (15.68× the country average).

Demographically, the Haul truck audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Haul truck fan in United States is more male, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Alfa Romeo.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Haul truck profile in United States.

Audience size
16.9M
in United States
Gender
30.0%♀
70.0% male
Age
44.3
average years
Country rank
#2023
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Haul truck fans

30.0% are female, 70.0% are male, average age 44.3.

Fig. 02

Gender split

30.0%
Female
70.0%
Male
Demographic split for Haul truck audience in United States
MetricValue
Female30.0%
Male70.0%
Average age44.3
Estimated audience size16,924,145
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Haul truck audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3920%
40-4924%
50+32%
Fig. 04

Worldwide distribution

49.1%

of the worldwide Haul truck audience comes from United States.

Worldwide audience distribution share by country for Haul truck
CountryShare
United States49.1%
Canada4.9%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Haul truck audience in United States is strongest.

Fig. 05

Top regions by affinity

Haul truck fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~60K2.30×
02Utah~300K2.03×
03Arizona~600K1.63×
04Nevada~300K1.57×
05Idaho~100K1.55×
06Indiana~400K1.33×
07Colorado~300K1.28×
08Montana~60K1.27×
09North Dakota~40K1.19×
10New Mexico~100K1.12×
11Texas~1.5M1.08×
12South Dakota~40K1.06×
13Alaska~40K1.06×
14South Carolina~300K1.05×
15Tennessee~400K1.04×
16Arkansas~100K1.03×
17Wisconsin~300K1.01×
18Oklahoma~200K0.99×
19Missouri~300K0.98×
20Iowa~100K0.97×
21North Carolina~500K0.96×
22Kentucky~200K0.96×
23Oregon~200K0.95×
24Georgia~500K0.93×
25Alabama~200K0.93×
26Louisiana~200K0.93×
27Nebraska~80K0.93×
28Washington~300K0.91×
29Florida~1M0.90×
30Kansas~100K0.90×
31Maine~50K0.88×
32Rhode Island~50K0.87×
33Mississippi~100K0.86×
34West Virginia~70K0.86×
35Delaware~40K0.86×
36Pennsylvania~500K0.85×
37New Hampshire~60K0.85×
38Connecticut~100K0.82×
39Hawaii~60K0.82×
40Minnesota~200K0.81×
41Washington, District of Columbia~40K0.80×
42New Jersey~300K0.78×
43Massachusetts~300K0.78×
44Maryland~200K0.76×
45California~1.5M0.75×
46Illinois~400K0.74×
47Virginia~300K0.73×
48Ohio~400K0.72×
49New York~700K0.69×
50Michigan~300K0.65×
Fig. 06

Affinity by region

Affinity by region — Haul truck, United States
0.65×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Haul truck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Haul truck audience
#·InterestCategoryAffinity×
01Alfa RomeoCars & Mobility15.68×
02Rim (wheel)Cars & Mobility10.25×
03Dump truckCars & Mobility8.06×
04Radio-controlled carKids & Family7.21×
05MotorboatCars & Mobility6.50×
06Automobile repair shopCars & Mobility5.75×
07Chat roomInternet & Social Media5.64×
08Discount TireShopping5.52×
09Motorcycle accessoriesCars & Mobility5.52×
10Diesel engineCars & Mobility5.44×
11Custom motorcycleCars & Mobility5.29×
12Compact carCars & Mobility5.29×
13Air pollutionHealth4.70×
14Lawn mowerHome & Garden4.38×
15LogisticsBusiness & Career4.37×
16Racing gamesGames4.24×
17Rail transportTravel & Leisure3.94×
18NASDAQBusiness & Career3.47×
19Solar energyHome & Garden3.25×
20United Parcel ServiceBusiness & Career2.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Haul truck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Haul truck audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.46×
Need for SecurityCONSERVATISM1.95×
Convenience OrientationPREMIUM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Haul truck audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.47×
CreativityOPEN0.64×
Luxury OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Haul truck have in United States?

Haul truck has an estimated audience of 16,924,145 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Haul truck fans?

30.0% of Haul truck fans are female, 70.0% are male, with an average age of 44.3 years.

03

Which brands do Haul truck fans like most?

Haul truck fans show strongest brand affinity for Alfa Romeo (15.68×), Dump truck (8.06×), and Discount Tire (5.52×) over the country average.

04

Where do Haul truck fans live in United States?

Haul truck fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Haul truck fans also like?

Beyond Haul truck itself, the audience over-indexes on Dump truck (8.06×), Discount Tire (5.52×), Logistics (4.37×), and Motorboat (6.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Haul truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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