Haul truck Audience in Germany
Haul truck has an estimated audience of 970,044 people in Germany. 30.2% are female, 69.8% are male, average age 46.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: MK, Pillow, Progressive rock, Urban Outfitters, Unique Gifts.
The average Haul truck fan in Germany is 46.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include MK, Pillow, Progressive rock, with strongest over-indexing on MK (8.35× the country average). Demographically, the Haul truck audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Haul truck fans
| Metric | Value |
|---|---|
| Female | 30.2% |
| Male | 69.8% |
| Average age | 46.3 |
| Estimated audience size | 970,044 |
Audience persona
The typical Haul truck fan in Germany is more male, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for MK.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,069 | 0.32× |
| Bayern | 52,994 | 0.34× |
| Baden-Württemberg | 49,688 | 0.38× |
| Rheinland-Pfalz | 41,218 | 0.85× |
| Niedersachsen | 40,280 | 0.43× |
| Thüringen | 38,004 | 1.54× |
| Sachsen-Anhalt | 36,141 | 1.44× |
| Sachsen | 35,866 | 0.75× |
| Hessen | 35,662 | 0.48× |
| Brandenburg | 35,555 | 1.18× |
| Schleswig-Holstein | 34,444 | 0.99× |
| Bremen | 33,773 | 4.07× |
| Berlin | 25,798 | 0.59× |
| Mecklenburg-Vorpommern | 24,410 | 1.32× |
| Hamburg | 23,717 | 1.08× |
| Saarland | 8,089 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MK | 8.35× | Music & Radio |
| Pillow | 3.03× | Home & Garden |
| Progressive rock | 3.05× | Music & Radio |
| Urban Outfitters | 2.59× | Shopping |
| Unique Gifts | 1.99× | Shopping |
| Saving | 1.88× | Business & Career |
| Litter box | 1.52× | Pets & Animals |
| Haberler | 1.57× | News |
| Israel | 2.28× | Travel & Leisure |
| Birthday Gifts | 1.93× | Kids & Family |
| Minestrone | 2.79× | Food & Beverages |
| Urban horticulture | 1.91× | Home & Garden |
| KLIX (AM) | 2.34× | Music & Radio |
| Breel Embolo | 12.8× | Sports |
| Natural rubber | 1.91× | Cars & Mobility |
| Jack White | 1.55× | Movies & TV |
| Eindhoven | 1.62× | Travel & Leisure |
| Medieval fantasy | 8.26× | Literature |
| The Eric André Show | 20.2× | Movies & TV |
| Icon (magazine) | 1.77× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.96 |
| Patriotism | CONSERVATISM | 1.65 |
| Need for Security | CONSERVATISM | 1.52 |
| Spirituality | BALANCE | 1.49 |
| DIY Mentality | THRILL | 1.45 |
| Convenience Orientation | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.1% |
| Canada | 4.9% |
| Brazil | 3.9% |
See Haul truck audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Haul truck have in Germany?
Haul truck has an estimated audience of 970,044 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Haul truck fans?
30.2% of Haul truck fans are female, 69.8% are male, with an average age of 46.3 years.
Which brands do Haul truck fans like most?
Haul truck fans show strongest brand affinity for MK (8.35×), Pillow (3.03×), and Progressive rock (3.05×) over the country average.
Where do Haul truck fans live in Germany?
Haul truck fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,069), Bayern (reach 52,994), and Baden-Württemberg (reach 49,688). These three regions account for the largest share of the active audience.
What other brands do Haul truck fans also like?
Beyond Haul truck itself, the audience over-indexes on Pillow (3.03×), Progressive rock (3.05×), Urban Outfitters (2.59×), and Unique Gifts (1.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Haul truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.