Rascasse Audience Intelligence

Haul truck Audience in Germany

A data profile of the people who buy, follow and care about Haul truck in Germany — modelled from more than twelve digital signal sources. Haul truck has an estimated audience of 970,044 people in Germany.

#83among Car type in Germany#3223among Topic in Germany#325in Cars & Mobility

The average Haul truck fan in Germany is 46.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dump truck, Alfa Romeo, Sandra Bullock, with strongest over-indexing on Dump truck (27.31× the country average).

Demographically, the Haul truck audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Haul truck fan in Germany is more male, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for Dump truck.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Haul truck profile in Germany.

Audience size
970K
in Germany
Gender
30.2%♀
69.8% male
Age
46.3
average years
Country rank
#6716
Topic in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Haul truck fans

30.2% are female, 69.8% are male, average age 46.3.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Haul truck audience in Germany
MetricValue
Female30.2%
Male69.8%
Average age46.3
Estimated audience size970,044
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Haul truck audience in Germany
Age bracketShare%
16-196%
20-2911%
30-3919%
40-4932%
50+32%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Haul truck audience comes from Germany.

Worldwide audience distribution share by country for Haul truck
CountryShare
United States49.1%
Canada4.9%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Haul truck audience in Germany is strongest.

Fig. 05

Top regions by affinity

Haul truck fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.71×
02Thüringen~30K1.12×
03Sachsen-Anhalt~30K1.10×
04Brandenburg~30K1.04×
05Hamburg~20K1.02×
06Mecklenburg-Vorpommern~20K1.02×
07Schleswig-Holstein~30K1.00×
08Saarland~10K0.99×
09Rheinland-Pfalz~50K0.96×
10Sachsen~40K0.94×
11Berlin~40K0.89×
12Niedersachsen~80K0.85×
13Hessen~60K0.84×
14Baden-Württemberg~100K0.82×
15Bayern~100K0.79×
16Nordrhein-Westfalen~200K0.74×
Fig. 06

Affinity by region

Affinity by region — Haul truck, Germany
0.74×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Haul truck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Haul truck audience
#·InterestCategoryAffinity×
01Dump truckCars & Mobility27.31×
02Alfa RomeoCars & Mobility21.71×
03Semi-trailer truckCars & Mobility16.44×
04Volvo TrucksCars & Mobility15.56×
05Jet skiSports13.45×
06Sandra BullockMovies & TV11.82×
07Dolly PartonMusic & Radio9.29×
08WürthHome & Garden7.91×
09Ryan GoslingMovies & TV7.43×
10Public transportCars & Mobility7.37×
11MotorboatCars & Mobility6.96×
12Automotive lightingCars & Mobility6.39×
13VolvoCars & Mobility5.71×
14Solar energyHome & Garden5.17×
15ADACCars & Mobility4.34×
16Müller (company)Food & Beverages3.72×
17Used carCars & Mobility3.30×
18NatureHome & Garden2.49×
19AutoScout24Cars & Mobility2.43×
20TagesschauMovies & TV2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Haul truck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Haul truck audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.12×
PatriotismCONSERVATISM2.03×
ExtroversionTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Haul truck audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.47×
Design AffinityPREMIUM0.47×
CreativityOPEN0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Haul truck have in Germany?

Haul truck has an estimated audience of 970,044 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Haul truck fans?

30.2% of Haul truck fans are female, 69.8% are male, with an average age of 46.3 years.

03

Which brands do Haul truck fans like most?

Haul truck fans show strongest brand affinity for Dump truck (27.31×), Alfa Romeo (21.71×), and Sandra Bullock (11.82×) over the country average.

04

Where do Haul truck fans live in Germany?

Haul truck fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Haul truck fans also like?

Beyond Haul truck itself, the audience over-indexes on Alfa Romeo (21.71×), Sandra Bullock (11.82×), Public transport (7.37×), and Semi-trailer truck (16.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Haul truck audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Haul truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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