Rascasse Audience Intelligence

Alfa Romeo Target Market in Germany

A data profile of the people who buy, follow and care about Alfa Romeo in Germany — modelled from more than twelve digital signal sources. Alfa Romeo has an estimated audience of 1,821,079 people in Germany.

#28among Car manufacturer in Germany#451among Brand in Germany#175in Cars & Mobility

The average Alfa Romeo fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Haul truck, Alfa Romeo Giulia, AutoScout24, with strongest over-indexing on Haul truck (21.71× the country average).

Demographically, the Alfa Romeo audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alfa Romeo fan in Germany is more male, around 39.6 years old, with strong Need for Security tendencies and a notable affinity for Haul truck.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alfa Romeo profile in Germany.

Audience size
1.8M
in Germany
Gender
23.9%♀
76.1% male
Age
39.6
average years
Country rank
#3700
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Alfa Romeo

23.9% are female, 76.1% are male, average age 39.6.

Fig. 02

Gender split

23.9%
Female
76.1%
Male
Demographic split for Alfa Romeo audience in Germany
MetricValue
Female23.9%
Male76.1%
Average age39.6
Estimated audience size1,821,079
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Alfa Romeo audience in Germany
Age bracketShare%
16-1920%
20-2917%
30-3919%
40-4923%
50+20%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Alfa Romeo audience comes from Germany.

Worldwide audience distribution share by country for Alfa Romeo
CountryShare
United States24.6%
Italy18.1%
Germany4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alfa Romeo audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alfa Romeo customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~300K1.36×
02Bayern~400K1.35×
03Hessen~200K1.29×
04Rheinland-Pfalz~100K1.18×
05Nordrhein-Westfalen~500K1.15×
06Saarland~20K1.08×
07Hamburg~40K1.05×
08Niedersachsen~200K1.00×
09Sachsen~90K1.00×
10Schleswig-Holstein~60K0.90×
11Berlin~70K0.84×
12Thüringen~40K0.84×
13Brandenburg~50K0.80×
14Bremen~10K0.80×
15Sachsen-Anhalt~30K0.72×
16Mecklenburg-Vorpommern~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Alfa Romeo, Germany
0.67×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alfa Romeo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alfa Romeo audience
#·InterestCategoryAffinity×
01Haul truckCars & Mobility21.71×
02Alfa Romeo GiuliaCars & Mobility21.34×
03DS AutomobilesCars & Mobility10.71×
04FiatCars & Mobility5.26×
05Freight transportCars & Mobility4.30×
06AutoScout24Cars & Mobility3.87×
07HybridsCars & Mobility3.66×
08EngineCars & Mobility3.33×
09TireCars & Mobility3.31×
10Plug-in hybridCars & Mobility3.31×
11Electric motorCars & Mobility3.27×
12Škoda AutoCars & Mobility3.20×
13Automotive designBusiness & Career3.19×
14ADACCars & Mobility3.16×
15Used carCars & Mobility3.02×
16FRITZ!BoxTechnology & Electronics3.00×
17Electric carCars & Mobility2.99×
18RVsCars & Mobility2.97×
19BYD AutoCars & Mobility2.88×
20EBayShopping1.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alfa Romeo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alfa Romeo audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.95×
Convenience OrientationPREMIUM1.52×
Luxury OrientationPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alfa Romeo audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.50×
MindfulnessBALANCE0.61×
Price SensitivityPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Alfa Romeo's target market in Germany?

Alfa Romeo's target market in Germany covers an estimated 1,821,079 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Alfa Romeo customers?

23.9% of the Alfa Romeo audience are female, 76.1% are male, with an average age of 39.6 years.

03

Which brands do Alfa Romeo fans like most?

Alfa Romeo fans show strongest brand affinity for Haul truck (21.71×), Alfa Romeo Giulia (21.34×), and AutoScout24 (3.87×) over the country average.

04

Where do Alfa Romeo fans live in Germany?

Alfa Romeo fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Alfa Romeo fans also like?

Beyond Alfa Romeo itself, the audience over-indexes on Alfa Romeo Giulia (21.34×), AutoScout24 (3.87×), Škoda Auto (3.2×), and RVs (2.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in Germany

See Alfa Romeo audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alfa Romeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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