Alfa Romeo Audience in Germany
Alfa Romeo has an estimated audience of 1,827,691 people in Germany. 23.9% are female, 76.1% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haul truck, Alfa Romeo Giulia, AutoScout24, Škoda Auto, RVs.
The average Alfa Romeo fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haul truck, Alfa Romeo Giulia, AutoScout24, with strongest over-indexing on Haul truck (21.71× the country average). Demographically, the Alfa Romeo audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Alfa Romeo fans
| Metric | Value |
|---|---|
| Female | 23.9% |
| Male | 76.1% |
| Average age | 39.6 |
| Estimated audience size | 1,827,691 |
Audience persona
The typical Alfa Romeo fan in Germany is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Haul truck.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 471,219 | 1.18× |
| Bayern | 408,308 | 1.39× |
| Baden-Württemberg | 347,668 | 1.39× |
| Hessen | 183,300 | 1.32× |
| Niedersachsen | 177,304 | 1× |
| Rheinland-Pfalz | 108,573 | 1.19× |
| Sachsen | 89,139 | 0.99× |
| Berlin | 71,026 | 0.87× |
| Schleswig-Holstein | 58,974 | 0.9× |
| Hamburg | 44,515 | 1.08× |
| Brandenburg | 44,328 | 0.78× |
| Thüringen | 37,293 | 0.8× |
| Sachsen-Anhalt | 32,541 | 0.69× |
| Saarland | 23,141 | 1.03× |
| Mecklenburg-Vorpommern | 22,396 | 0.64× |
| Bremen | 11,793 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haul truck | 21.71× | Cars & Mobility |
| Alfa Romeo Giulia | 21.34× | Cars & Mobility |
| AutoScout24 | 3.87× | Cars & Mobility |
| Škoda Auto | 3.2× | Cars & Mobility |
| RVs | 2.97× | Cars & Mobility |
| Hybrids | 3.66× | Cars & Mobility |
| Engine | 3.33× | Cars & Mobility |
| Tire | 3.31× | Cars & Mobility |
| Used car | 3.02× | Cars & Mobility |
| FRITZ!Box | 3× | Technology & Electronics |
| Fiat | 5.26× | Cars & Mobility |
| ADAC | 3.16× | Cars & Mobility |
| Electric car | 2.99× | Cars & Mobility |
| Plug-in hybrid | 3.31× | Cars & Mobility |
| Freight transport | 4.3× | Cars & Mobility |
| Aral AG | 2.15× | Cars & Mobility |
| Postbank | 2.4× | Business & Career |
| Automotive design | 3.19× | Business & Career |
| Alfa Romeo Stelvio | 15.36× | Cars & Mobility |
| Electric motor | 3.27× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.29 |
| Luxury Orientation | PREMIUM | 1.25 |
| Sports Activity | POWER | 1.21 |
| Need for Security | CONSERVATISM | 1.2 |
| Early Adopter Mentality | POWER | 1.15 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.0% |
| Italy | 18.3% |
| Germany | 4.7% |
See Alfa Romeo audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Alfa Romeo have in Germany?
Alfa Romeo has an estimated audience of 1,827,691 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alfa Romeo fans?
23.9% of Alfa Romeo fans are female, 76.1% are male, with an average age of 39.6 years.
Which brands do Alfa Romeo fans like most?
Alfa Romeo fans show strongest brand affinity for Haul truck (21.71×), Alfa Romeo Giulia (21.34×), and AutoScout24 (3.87×) over the country average.
Where do Alfa Romeo fans live in Germany?
Alfa Romeo fans in Germany are most concentrated in Nordrhein-Westfalen (reach 471,219), Bayern (reach 408,308), and Baden-Württemberg (reach 347,668). These three regions account for the largest share of the active audience.
What other brands do Alfa Romeo fans also like?
Beyond Alfa Romeo itself, the audience over-indexes on Alfa Romeo Giulia (21.34×), AutoScout24 (3.87×), Škoda Auto (3.2×), and RVs (2.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alfa Romeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.