Alfa Romeo Giulia Audience in Germany
Alfa Romeo Giulia has an estimated audience of 506,771 people in Germany. 19.8% are female, 80.2% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Opel GT, Albert Heijn, Hummer, Daihatsu, Kia Cerato.
The average Alfa Romeo Giulia fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Opel GT, Albert Heijn, Hummer, with strongest over-indexing on Opel GT (26× the country average). Demographically, the Alfa Romeo Giulia audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Alfa Romeo Giulia fans
| Metric | Value |
|---|---|
| Female | 19.8% |
| Male | 80.2% |
| Average age | 42.4 |
| Estimated audience size | 506,771 |
Audience persona
The typical Alfa Romeo Giulia fan in Germany is more male, around 42.4 years old, with strong Need for Security tendencies and a notable affinity for Opel GT.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 139,149 | 1.25× |
| Bayern | 121,017 | 1.49× |
| Baden-Württemberg | 96,978 | 1.4× |
| Hessen | 48,628 | 1.26× |
| Niedersachsen | 46,989 | 0.95× |
| Rheinland-Pfalz | 28,508 | 1.12× |
| Sachsen | 24,402 | 0.98× |
| Berlin | 19,899 | 0.88× |
| Schleswig-Holstein | 14,650 | 0.81× |
| Hamburg | 13,753 | 1.2× |
| Brandenburg | 12,113 | 0.77× |
| Thüringen | 10,055 | 0.78× |
| Sachsen-Anhalt | 9,441 | 0.72× |
| Saarland | 6,534 | 1.05× |
| Mecklenburg-Vorpommern | 6,210 | 0.64× |
| Bremen | 3,008 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Opel GT | 26× | Cars & Mobility |
| Albert Heijn | 9.62× | Shopping |
| Hummer | 12.78× | Cars & Mobility |
| Daihatsu | 17.92× | Cars & Mobility |
| Kia Cerato | 24.98× | Cars & Mobility |
| Alfa Romeo | 6.17× | Cars & Mobility |
| Alfa Romeo Giulietta (2010) | 20.26× | Cars & Mobility |
| Mihaela Rădulescu | 11.29× | Movies & TV |
| Kia Picanto | 8.63× | Cars & Mobility |
| Mini sport utility vehicle | 18.37× | Cars & Mobility |
| Opel Adam | 10.09× | Cars & Mobility |
| Buick | 13.19× | Cars & Mobility |
| Citroën DS | 12.08× | Cars & Mobility |
| AutoScout24 | 1.56× | Cars & Mobility |
| Transfermarkt | 1.73× | Sports |
| Renault Twizy | 10.13× | Cars & Mobility |
| Lindsey Vonn | 2.29× | Sports |
| Tipico | 1.83× | Games |
| Frauke Ludowig | 4.38× | Movies & TV |
| Lancia | 9.38× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.79 |
| Early Adopter Mentality | POWER | 1.65 |
| Luxury Orientation | PREMIUM | 1.42 |
| Patriotism | CONSERVATISM | 1.34 |
| Family Orientation | CONSERVATISM | 1.32 |
| Pet Ownership | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 14.4% |
| United States | 13.7% |
| Poland | 9.7% |
See Alfa Romeo Giulia audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
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- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Alfa Romeo Giulia have in Germany?
Alfa Romeo Giulia has an estimated audience of 506,771 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alfa Romeo Giulia fans?
19.8% of Alfa Romeo Giulia fans are female, 80.2% are male, with an average age of 42.4 years.
Which brands do Alfa Romeo Giulia fans like most?
Alfa Romeo Giulia fans show strongest brand affinity for Opel GT (26×), Albert Heijn (9.62×), and Hummer (12.78×) over the country average.
Where do Alfa Romeo Giulia fans live in Germany?
Alfa Romeo Giulia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 139,149), Bayern (reach 121,017), and Baden-Württemberg (reach 96,978). These three regions account for the largest share of the active audience.
What other brands do Alfa Romeo Giulia fans also like?
Beyond Alfa Romeo Giulia itself, the audience over-indexes on Albert Heijn (9.62×), Hummer (12.78×), Daihatsu (17.92×), and Kia Cerato (24.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alfa Romeo Giulia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.