Rascasse Audience Intelligence

Alfa Romeo Giulia Audience in Germany

A data profile of the people who buy, follow and care about Alfa Romeo Giulia in Germany — modelled from more than twelve digital signal sources. Alfa Romeo Giulia has an estimated audience of 490,779 people in Germany.

#185among Car type in Germany#174among Car Model in Germany#551in Cars & Mobility

The average Alfa Romeo Giulia fan in Germany is 42.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Opel GT, Albert Heijn, Hummer, with strongest over-indexing on Opel GT (26× the country average).

Demographically, the Alfa Romeo Giulia audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Alfa Romeo Giulia fan in Germany is more male, around 42.4 years old, with strong Quality Awareness tendencies and a notable affinity for Opel GT.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alfa Romeo Giulia profile in Germany.

Audience size
491K
in Germany
Gender
19.8%♀
80.2% male
Age
42.4
average years
Country rank
#11924
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alfa Romeo Giulia fans

19.8% are female, 80.2% are male, average age 42.4.

Fig. 02

Gender split

19.8%
Female
80.2%
Male
Demographic split for Alfa Romeo Giulia audience in Germany
MetricValue
Female19.8%
Male80.2%
Average age42.4
Estimated audience size490,779
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Alfa Romeo Giulia audience in Germany
Age bracketShare%
16-1912%
20-2917%
30-3920%
40-4927%
50+24%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Alfa Romeo Giulia audience comes from Germany.

Worldwide audience distribution share by country for Alfa Romeo Giulia
CountryShare
Italy14.5%
United States14.0%
Poland9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alfa Romeo Giulia audience in Germany is strongest.

Fig. 05

Top regions by affinity

Alfa Romeo Giulia fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.44×
02Baden-Württemberg~100K1.40×
03Hessen~50K1.27×
04Nordrhein-Westfalen~100K1.21×
05Hamburg~10K1.15×
06Rheinland-Pfalz~30K1.14×
07Saarland~7K1.10×
08Sachsen~20K1.00×
09Niedersachsen~50K0.93×
10Thüringen~10K0.84×
11Berlin~20K0.83×
12Schleswig-Holstein~10K0.80×
13Brandenburg~10K0.79×
14Sachsen-Anhalt~10K0.77×
15Bremen~3K0.76×
16Mecklenburg-Vorpommern~7K0.68×
Fig. 06

Affinity by region

Affinity by region — Alfa Romeo Giulia, Germany
0.68×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alfa Romeo Giulia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alfa Romeo Giulia audience
#·InterestCategoryAffinity×
01Opel GTCars & Mobility26.00×
02Kia CeratoCars & Mobility24.98×
03Alfa Romeo Giulietta (2010)Cars & Mobility20.26×
04Mini sport utility vehicleCars & Mobility18.37×
05DaihatsuCars & Mobility17.92×
06BuickCars & Mobility13.19×
07HummerCars & Mobility12.78×
08Mihaela RădulescuMovies & TV11.29×
09Renault TwizyCars & Mobility10.13×
10Opel AdamCars & Mobility10.09×
11Albert HeijnShopping9.62×
12LanciaCars & Mobility9.38×
13Kia PicantoCars & Mobility8.63×
14Alfa RomeoCars & Mobility6.17×
15Brigitte BardotMovies & TV4.09×
16Sarah ConnorMusic & Radio2.42×
17Lindsey VonnSports2.29×
18TipicoGames1.83×
19TransfermarktSports1.73×
20AutoScout24Cars & Mobility1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alfa Romeo Giulia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alfa Romeo Giulia audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.14×
Need for SecurityCONSERVATISM1.09×
SpiritualityBALANCE1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alfa Romeo Giulia audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.59×
MindfulnessBALANCE0.64×
Risk AppetiteTHRILL0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alfa Romeo Giulia have in Germany?

Alfa Romeo Giulia has an estimated audience of 490,779 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Alfa Romeo Giulia fans?

19.8% of Alfa Romeo Giulia fans are female, 80.2% are male, with an average age of 42.4 years.

03

Which brands do Alfa Romeo Giulia fans like most?

Alfa Romeo Giulia fans show strongest brand affinity for Opel GT (26×), Albert Heijn (9.62×), and Hummer (12.78×) over the country average.

04

Where do Alfa Romeo Giulia fans live in Germany?

Alfa Romeo Giulia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Alfa Romeo Giulia fans also like?

Beyond Alfa Romeo Giulia itself, the audience over-indexes on Albert Heijn (9.62×), Hummer (12.78×), Daihatsu (17.92×), and Kia Cerato (24.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Alfa Romeo Giulia audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Alfa Romeo Giulia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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