Rascasse Audience Intelligence

Alfa Romeo Giulia Audience in United States

A data profile of the people who buy, follow and care about Alfa Romeo Giulia in United States — modelled from more than twelve digital signal sources. Alfa Romeo Giulia has an estimated audience of 749,246 people in United States.

#213among Car type in United States#227among Car Model in United States#856in Cars & Mobility

The average Alfa Romeo Giulia fan in United States is 38.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Jaguar XE, BMW X5 (E70), Audi Q3, with strongest over-indexing on Jaguar XE (460.36× the country average).

Demographically, the Alfa Romeo Giulia audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alfa Romeo Giulia fan in United States is more male, around 38.8 years old, with strong Family Orientation tendencies and a notable affinity for Jaguar XE.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alfa Romeo Giulia profile in United States.

Audience size
749K
in United States
Gender
18.8%♀
81.2% male
Age
38.8
average years
Country rank
#28664
Car Model in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alfa Romeo Giulia fans

18.8% are female, 81.2% are male, average age 38.8.

Fig. 02

Gender split

18.8%
Female
81.2%
Male
Demographic split for Alfa Romeo Giulia audience in United States
MetricValue
Female18.8%
Male81.2%
Average age38.8
Estimated audience size749,246
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Alfa Romeo Giulia audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3918%
40-4921%
50+20%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Alfa Romeo Giulia audience comes from United States.

Worldwide audience distribution share by country for Alfa Romeo Giulia
CountryShare
Italy14.5%
United States14.0%
Poland9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alfa Romeo Giulia audience in United States is strongest.

Fig. 05

Top regions by affinity

Alfa Romeo Giulia fans by region: top regions in United States
#RegionReachAffinity×
01Florida~90K1.82×
02Connecticut~10K1.48×
03California~100K1.38×
04Arizona~20K1.35×
05New Jersey~20K1.33×
06Nevada~9K1.30×
07Rhode Island~3K1.24×
08Illinois~30K1.23×
09Texas~80K1.22×
10Georgia~30K1.20×
11Michigan~20K1.19×
12Missouri~10K1.18×
13Massachusetts~20K1.17×
14New Mexico~4K1.16×
15North Carolina~20K1.14×
16Pennsylvania~30K1.12×
17New Hampshire~3K1.11×
18New York~40K1.10×
19Washington~20K1.08×
20Colorado~10K1.07×
21Maryland~10K1.05×
22Alabama~10K1.05×
23Ohio~20K1.03×
24Virginia~20K1.03×
25Indiana~10K1.03×
26Tennessee~10K1.01×
27South Carolina~10K1.01×
28Delaware~2K1.00×
29Kansas~5K0.95×
30Washington, District of Columbia~2K0.93×
31Utah~6K0.91×
32Nebraska~3K0.91×
33Wisconsin~10K0.90×
34Kentucky~8K0.90×
35Oklahoma~7K0.90×
36Louisiana~8K0.89×
37Minnesota~9K0.88×
38Oregon~7K0.85×
39Arkansas~5K0.85×
40West Virginia~3K0.85×
41Maine~2K0.85×
42Mississippi~5K0.80×
43Vermont~1K0.80×
44Iowa~4K0.76×
45Idaho~3K0.75×
46South Dakota~1K0.73×
47North Dakota~1K0.71×
48Alaska~1K0.68×
49Montana~1K0.65×
50Hawaii~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Alfa Romeo Giulia, United States
0.64×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alfa Romeo Giulia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alfa Romeo Giulia audience
#·InterestCategoryAffinity×
01Jaguar XECars & Mobility460.36×
02Land Rover Discovery SportCars & Mobility117.84×
03Audi RS5Cars & Mobility92.15×
04BMW Z4Cars & Mobility90.27×
05Audi RS3Cars & Mobility85.18×
06BMW X5 (E70)Cars & Mobility78.25×
07Porsche BoxsterCars & Mobility78.00×
08BMW 4 SeriesCars & Mobility66.57×
09Mercedes-Benz A-ClassCars & Mobility64.71×
10BMW 6 SeriesCars & Mobility61.29×
11BMW 2 SeriesCars & Mobility59.20×
12Audi Q3Cars & Mobility56.41×
13Mercedes-Benz GLA-ClassCars & Mobility52.49×
14BMW X1Cars & Mobility50.96×
15BMW 3 Series (E46)Cars & Mobility43.88×
16Audi A6Cars & Mobility40.74×
17BMW 3 Series (E36)Cars & Mobility39.75×
18BMW 7 SeriesCars & Mobility37.38×
19Alfa RomeoCars & Mobility19.12×
20Used CarsCars & Mobility12.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alfa Romeo Giulia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alfa Romeo Giulia audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.85×
Luxury OrientationPREMIUM2.53×
Career OrientationPOWER1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alfa Romeo Giulia audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.72×
TraditionCONSERVATISM0.72×
Community OrientationOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alfa Romeo Giulia have in United States?

Alfa Romeo Giulia has an estimated audience of 749,246 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Alfa Romeo Giulia fans?

18.8% of Alfa Romeo Giulia fans are female, 81.2% are male, with an average age of 38.8 years.

03

Which brands do Alfa Romeo Giulia fans like most?

Alfa Romeo Giulia fans show strongest brand affinity for Jaguar XE (460.36×), BMW X5 (E70) (78.25×), and Audi Q3 (56.41×) over the country average.

04

Where do Alfa Romeo Giulia fans live in United States?

Alfa Romeo Giulia fans in United States are most concentrated in California (reach ~100K), Florida (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Alfa Romeo Giulia fans also like?

Beyond Alfa Romeo Giulia itself, the audience over-indexes on BMW X5 (E70) (78.25×), Audi Q3 (56.41×), BMW 4 Series (66.57×), and Mercedes-Benz GLA-Class (52.49×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Alfa Romeo Giulia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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