Alfa Romeo Giulia Audience in United States

Alfa Romeo Giulia logo

Alfa Romeo Giulia has an estimated audience of 719,193 people in United States. 18.8% are female, 81.2% are male, average age 38.8. Top regions: California, Florida, Texas. Top brand affinities: Jaguar XE, BMW X5 (E70), Mercedes-Benz GLA-Class, Used Cars, Audi Q3.

The average Alfa Romeo Giulia fan in United States is 38.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Jaguar XE, BMW X5 (E70), Mercedes-Benz GLA-Class, with strongest over-indexing on Jaguar XE (460.36× the country average). Demographically, the Alfa Romeo Giulia audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Alfa Romeo Giulia fans

Demographic split for Alfa Romeo Giulia audience in United States
MetricValue
Female18.8%
Male81.2%
Average age38.8
Estimated audience size719,193

Audience persona

The typical Alfa Romeo Giulia fan in United States is more male, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Jaguar XE.

Top regions in United States

Top regions ranked by reach for Alfa Romeo Giulia in United States
RegionReachAffinity
California117,6061.49×
Florida96,2131.98×
Texas80,8771.31×
New York44,7211.11×
Illinois30,0211.25×
Georgia27,7711.25×
Pennsylvania26,4731.09×
North Carolina25,6711.19×
New Jersey24,4691.34×
Michigan24,4021.3×
Ohio22,6871.02×
Arizona21,2991.45×
Virginia18,1211.03×
Massachusetts16,7901.18×
Washington16,3901.14×
Tennessee14,3480.99×
Missouri13,4421.16×
Indiana13,4241.02×
Colorado12,7521.12×
Maryland12,6151.02×
Alabama11,2751.12×
South Carolina10,9761.01×
Connecticut10,7141.49×
Nevada9,6541.39×
Minnesota8,9480.87×
Wisconsin8,8050.81×
Kentucky7,9410.88×
Louisiana7,8330.84×
Oregon7,2100.87×
Oklahoma7,0150.88×
Utah6,0840.94×
Kansas5,3150.94×
Arkansas4,8670.82×
Mississippi4,3260.73×
Iowa4,2400.72×
New Mexico4,0981.14×
Nebraska3,0670.85×
New Hampshire3,0441.07×
Rhode Island2,7041.18×
Idaho2,4180.67×
West Virginia2,4050.72×
Maine2,1020.82×
Washington, District of Columbia2,0480.95×
Delaware1,9070.96×
Hawaii1,8760.61×
Montana9430.47×
South Dakota9370.56×
Vermont8420.67×
North Dakota8370.57×
Alaska7050.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alfa Romeo Giulia audience
BrandAffinityCategory
Jaguar XE460.36×Cars & Mobility
BMW X5 (E70)78.25×Cars & Mobility
Mercedes-Benz GLA-Class52.49×Cars & Mobility
Used Cars12.94×Cars & Mobility
Audi Q356.41×Cars & Mobility
Porsche Boxster78×Cars & Mobility
Audi RS385.18×Cars & Mobility
Audi RS592.15×Cars & Mobility
BMW Z490.27×Cars & Mobility
Alfa Romeo19.12×Cars & Mobility
Land Rover Discovery Sport117.84×Cars & Mobility
Mercedes-Benz A-Class64.71×Cars & Mobility
Audi A640.74×Cars & Mobility
BMW X150.96×Cars & Mobility
BMW 4 Series66.57×Cars & Mobility
Lamborghini Urus27.48×Cars & Mobility
BMW M189.89×Cars & Mobility
Audi Q731.44×Cars & Mobility
Audi R828.07×Cars & Mobility
Porsche 71896.08×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alfa Romeo Giulia audience
TraitClusterScore
Luxury OrientationPREMIUM2.63
Early Adopter MentalityPOWER1.81
Need for SecurityCONSERVATISM1.74
Quality AwarenessPREMIUM1.69
Price SensitivityPREMIUM1.62
Risk AppetiteTHRILL1.56

Worldwide distribution

Worldwide audience distribution share by country for Alfa Romeo Giulia
CountryShare
Italy14.4%
United States13.7%
Poland9.7%

See Alfa Romeo Giulia audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Alfa Romeo Giulia have in United States?

Alfa Romeo Giulia has an estimated audience of 719,193 people in United States, concentrated in California and Florida.

What is the gender split and age of Alfa Romeo Giulia fans?

18.8% of Alfa Romeo Giulia fans are female, 81.2% are male, with an average age of 38.8 years.

Which brands do Alfa Romeo Giulia fans like most?

Alfa Romeo Giulia fans show strongest brand affinity for Jaguar XE (460.36×), BMW X5 (E70) (78.25×), and Mercedes-Benz GLA-Class (52.49×) over the country average.

Where do Alfa Romeo Giulia fans live in United States?

Alfa Romeo Giulia fans in United States are most concentrated in California (reach 117,606), Florida (reach 96,213), and Texas (reach 80,877). These three regions account for the largest share of the active audience.

What other brands do Alfa Romeo Giulia fans also like?

Beyond Alfa Romeo Giulia itself, the audience over-indexes on BMW X5 (E70) (78.25×), Mercedes-Benz GLA-Class (52.49×), Used Cars (12.94×), and Audi Q3 (56.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alfa Romeo Giulia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.