Mercedes-Benz GLA-Class Audience in United States

Mercedes-Benz GLA-Class logo

Mercedes-Benz GLA-Class has an estimated audience of 1,486,878 people in United States. 28.2% are female, 71.8% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: BMW X1, Justin Rose, Audi Q5, Mercedes-Benz GLE, Mercedes-Benz S-Class.

The average Mercedes-Benz GLA-Class fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include BMW X1, Justin Rose, Audi Q5, with strongest over-indexing on BMW X1 (86.58× the country average). Demographically, the Mercedes-Benz GLA-Class audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Mercedes-Benz GLA-Class fans

Demographic split for Mercedes-Benz GLA-Class audience in United States
MetricValue
Female28.2%
Male71.8%
Average age38.2
Estimated audience size1,486,878

Audience persona

The typical Mercedes-Benz GLA-Class fan in United States is more male, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for BMW X1.

Top regions in United States

Top regions ranked by reach for Mercedes-Benz GLA-Class in United States
RegionReachAffinity
California247,9691.52×
Texas191,9821.5×
Florida165,0691.64×
New York104,1801.25×
Georgia72,2631.58×
Illinois61,1931.24×
New Jersey57,6671.52×
Pennsylvania56,1301.12×
North Carolina52,9381.18×
Ohio45,4290.99×
Massachusetts43,8121.5×
Virginia40,2491.11×
Tennessee32,4261.09×
Michigan32,3830.83×
Arizona32,2401.06×
Maryland29,1121.14×
Washington28,8550.97×
Alabama26,0601.25×
Louisiana25,5801.33×
South Carolina25,0751.12×
Indiana23,6430.87×
Missouri21,9340.92×
Colorado21,8370.93×
Connecticut20,9051.4×
Minnesota17,3560.81×
Kentucky16,9310.91×
Oklahoma16,6371.01×
Wisconsin16,5990.74×
Nevada16,2971.13×
Mississippi14,6571.2×
Oregon12,5570.74×
Arkansas11,6850.95×
Utah10,6850.8×
Kansas9,7120.83×
Iowa7,9610.65×
New Hampshire6,4701.1×
Hawaii5,8050.91×
West Virginia5,6240.81×
Rhode Island5,5451.17×
New Mexico5,3900.72×
Washington, District of Columbia5,2941.18×
Nebraska5,2370.7×
Idaho4,8060.64×
Maine4,3290.81×
Delaware4,0710.99×
Montana2,1470.52×
Vermont1,7560.67×
South Dakota1,6820.49×
North Dakota1,6380.54×
Alaska1,3880.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mercedes-Benz GLA-Class audience
BrandAffinityCategory
BMW X186.58×Cars & Mobility
Justin Rose38.62×Sports
Audi Q542.83×Cars & Mobility
Mercedes-Benz GLE126.39×Cars & Mobility
Mercedes-Benz S-Class50.63×Cars & Mobility
Mercedes-Benz A-Class67.29×Cars & Mobility
Nissan Juke56.75×Cars & Mobility
Audi Q735.89×Cars & Mobility
Mercedes-Benz E-Class45.39×Cars & Mobility
Mercedes-Benz C-Class35.56×Cars & Mobility
Audi A635.55×Cars & Mobility
Audi Q340.37×Cars & Mobility
BMW X632.06×Cars & Mobility
BMW X524.71×Cars & Mobility
Lexus GX31.36×Cars & Mobility
Porsche Cayenne26.14×Cars & Mobility
Audi A539.07×Cars & Mobility
Certified Pre-Owned11.63×Cars & Mobility
Audi A740.83×Cars & Mobility
Toyota Yaris29.33×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mercedes-Benz GLA-Class audience
TraitClusterScore
Luxury OrientationPREMIUM2.23
Quality AwarenessPREMIUM1.68
Family OrientationCONSERVATISM1.64
IndulgenceJOY1.61
Design AffinityPREMIUM1.49
Risk AppetiteTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Mercedes-Benz GLA-Class
CountryShare
United States14.4%
Italy13.5%
United Kingdom9.0%

See Mercedes-Benz GLA-Class audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Mercedes-Benz GLA-Class have in United States?

Mercedes-Benz GLA-Class has an estimated audience of 1,486,878 people in United States, concentrated in California and Texas.

What is the gender split and age of Mercedes-Benz GLA-Class fans?

28.2% of Mercedes-Benz GLA-Class fans are female, 71.8% are male, with an average age of 38.2 years.

Which brands do Mercedes-Benz GLA-Class fans like most?

Mercedes-Benz GLA-Class fans show strongest brand affinity for BMW X1 (86.58×), Justin Rose (38.62×), and Audi Q5 (42.83×) over the country average.

Where do Mercedes-Benz GLA-Class fans live in United States?

Mercedes-Benz GLA-Class fans in United States are most concentrated in California (reach 247,969), Texas (reach 191,982), and Florida (reach 165,069). These three regions account for the largest share of the active audience.

What other brands do Mercedes-Benz GLA-Class fans also like?

Beyond Mercedes-Benz GLA-Class itself, the audience over-indexes on Justin Rose (38.62×), Audi Q5 (42.83×), Mercedes-Benz GLE (126.39×), and Mercedes-Benz S-Class (50.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-Benz GLA-Class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.