Rascasse Audience Intelligence

Mercedes-Benz GLA-Class Audience in United States

A data profile of the people who buy, follow and care about Mercedes-Benz GLA-Class in United States — modelled from more than twelve digital signal sources. Mercedes-Benz GLA-Class has an estimated audience of 1,485,927 people in United States.

#135among Car type in United States#125among Car Model in United States#586in Cars & Mobility

The average Mercedes-Benz GLA-Class fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include BMW X1, Mercedes-Benz GLE, Audi Q5, with strongest over-indexing on BMW X1 (86.58× the country average).

Demographically, the Mercedes-Benz GLA-Class audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mercedes-Benz GLA-Class fan in United States is more male, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for BMW X1.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercedes-Benz GLA-Class profile in United States.

Audience size
1.5M
in United States
Gender
28.2%♀
71.8% male
Age
38.2
average years
Country rank
#17890
Car Model in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mercedes-Benz GLA-Class fans

28.2% are female, 71.8% are male, average age 38.2.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for Mercedes-Benz GLA-Class audience in United States
MetricValue
Female28.2%
Male71.8%
Average age38.2
Estimated audience size1,485,927
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Mercedes-Benz GLA-Class audience in United States
Age bracketShare%
16-1925%
20-2918%
30-3918%
40-4920%
50+20%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Mercedes-Benz GLA-Class audience comes from United States.

Worldwide audience distribution share by country for Mercedes-Benz GLA-Class
CountryShare
United States13.2%
Italy12.2%
United Kingdom8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes-Benz GLA-Class audience in United States is strongest.

Fig. 05

Top regions by affinity

Mercedes-Benz GLA-Class fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.61×
02Georgia~70K1.52×
03California~200K1.45×
04Texas~200K1.44×
05Massachusetts~40K1.42×
06New Jersey~50K1.41×
07Louisiana~30K1.33×
08Connecticut~20K1.33×
09Alabama~30K1.24×
10Mississippi~20K1.24×
11New York~100K1.20×
12Rhode Island~6K1.20×
13Illinois~60K1.18×
14North Carolina~50K1.13×
15Maryland~30K1.13×
16Washington, District of Columbia~5K1.12×
17Nevada~20K1.11×
18Virginia~40K1.10×
19Arizona~30K1.10×
20Pennsylvania~50K1.09×
21New Hampshire~6K1.09×
22South Carolina~20K1.08×
23Tennessee~30K1.07×
24Delaware~4K1.05×
25Oklahoma~20K1.04×
26Arkansas~10K0.99×
27Ohio~40K0.98×
28Washington~30K0.94×
29Kansas~10K0.94×
30West Virginia~6K0.92×
31Missouri~20K0.91×
32Colorado~20K0.91×
33Kentucky~20K0.91×
34Hawaii~6K0.91×
35Maine~5K0.87×
36Indiana~20K0.85×
37Vermont~2K0.83×
38Michigan~30K0.81×
39Utah~10K0.80×
40Minnesota~20K0.79×
41Nebraska~6K0.78×
42New Mexico~6K0.78×
43Wisconsin~20K0.75×
44Oregon~10K0.75×
45Alaska~2K0.74×
46North Dakota~2K0.74×
47Idaho~5K0.73×
48South Dakota~2K0.72×
49Iowa~9K0.71×
50Montana~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Mercedes-Benz GLA-Class, United States
0.70×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercedes-Benz GLA-Class audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercedes-Benz GLA-Class audience
#·InterestCategoryAffinity×
01Mercedes-Benz GLECars & Mobility126.39×
02BMW X1Cars & Mobility86.58×
03Mercedes-Benz A-ClassCars & Mobility67.29×
04Nissan JukeCars & Mobility56.75×
05Mercedes-Benz S-ClassCars & Mobility50.63×
06Mercedes-Benz E-ClassCars & Mobility45.39×
07Audi Q5Cars & Mobility42.83×
08BMW 1 SeriesCars & Mobility42.18×
09Audi A7Cars & Mobility40.83×
10Audi Q3Cars & Mobility40.37×
11Audi A5Cars & Mobility39.07×
12Justin RoseSports38.62×
13Audi Q7Cars & Mobility35.89×
14Mercedes-Benz C-ClassCars & Mobility35.56×
15Audi A6Cars & Mobility35.55×
16BMW X6Cars & Mobility32.06×
17Lexus GXCars & Mobility31.36×
18Porsche CayenneCars & Mobility26.14×
19BMW X5Cars & Mobility24.71×
20Certified Pre-OwnedCars & Mobility11.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercedes-Benz GLA-Class audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercedes-Benz GLA-Class audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.38×
Price SensitivityPREMIUM2.22×
Family OrientationCONSERVATISM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercedes-Benz GLA-Class audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
TraditionCONSERVATISM0.85×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mercedes-Benz GLA-Class have in United States?

Mercedes-Benz GLA-Class has an estimated audience of 1,485,927 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mercedes-Benz GLA-Class fans?

28.2% of Mercedes-Benz GLA-Class fans are female, 71.8% are male, with an average age of 38.2 years.

03

Which brands do Mercedes-Benz GLA-Class fans like most?

Mercedes-Benz GLA-Class fans show strongest brand affinity for BMW X1 (86.58×), Mercedes-Benz GLE (126.39×), and Audi Q5 (42.83×) over the country average.

04

Where do Mercedes-Benz GLA-Class fans live in United States?

Mercedes-Benz GLA-Class fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mercedes-Benz GLA-Class fans also like?

Beyond Mercedes-Benz GLA-Class itself, the audience over-indexes on Mercedes-Benz GLE (126.39×), Audi Q5 (42.83×), Mercedes-Benz S-Class (50.63×), and Justin Rose (38.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-Benz GLA-Class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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