Rascasse Audience Intelligence

Audi Q5 Audience in United States

A data profile of the people who buy, follow and care about Audi Q5 in United States — modelled from more than twelve digital signal sources. Audi Q5 has an estimated audience of 2,039,939 people in United States.

#98among Car type in United States#75among Car Model in United States#473in Cars & Mobility

The average Audi Q5 fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Audi Q7, Audi Q8, Alternative fuel vehicle, with strongest over-indexing on Audi Q7 (77.1× the country average).

Demographically, the Audi Q5 audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audi Q5 fan in United States is more male, around 39.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Audi Q7.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi Q5 profile in United States.

Audience size
2M
in United States
Gender
30.7%♀
69.3% male
Age
39.1
average years
Country rank
#14011
Car Model in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi Q5 fans

30.7% are female, 69.3% are male, average age 39.1.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for Audi Q5 audience in United States
MetricValue
Female30.7%
Male69.3%
Average age39.1
Estimated audience size2,039,939
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Audi Q5 audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4921%
50+20%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Audi Q5 audience comes from United States.

Worldwide audience distribution share by country for Audi Q5
CountryShare
Ukraine9.4%
United States9.3%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi Q5 audience in United States is strongest.

Fig. 05

Top regions by affinity

Audi Q5 fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~90K1.69×
02Connecticut~30K1.67×
03Massachusetts~70K1.62×
04New York~200K1.43×
05Colorado~40K1.27×
06Illinois~90K1.26×
07New Hampshire~10K1.26×
08California~300K1.24×
09Florida~200K1.20×
10Pennsylvania~80K1.18×
11Georgia~80K1.17×
12Rhode Island~8K1.17×
13Washington~50K1.15×
14Washington, District of Columbia~7K1.15×
15Texas~200K1.14×
16Maryland~40K1.12×
17Delaware~6K1.09×
18North Carolina~70K1.08×
19Virginia~50K1.08×
20Maine~8K1.04×
21Vermont~4K1.04×
22Louisiana~30K1.02×
23Utah~20K1.01×
24Tennessee~40K1.00×
25South Carolina~30K0.99×
26Minnesota~30K0.99×
27Missouri~30K0.98×
28Nevada~20K0.97×
29Ohio~60K0.96×
30Michigan~50K0.95×
31Alabama~30K0.93×
32Arizona~40K0.90×
33Wisconsin~30K0.89×
34Idaho~9K0.88×
35Oregon~20K0.87×
36Oklahoma~20K0.86×
37Indiana~30K0.81×
38Nebraska~9K0.81×
39Arkansas~10K0.80×
40Mississippi~10K0.79×
41West Virginia~8K0.79×
42Kansas~10K0.78×
43Montana~4K0.76×
44Kentucky~20K0.75×
45North Dakota~3K0.74×
46Iowa~10K0.72×
47Alaska~3K0.72×
48South Dakota~3K0.67×
49Hawaii~6K0.66×
50New Mexico~7K0.65×
Fig. 06

Affinity by region

Affinity by region — Audi Q5, United States
0.65×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi Q5 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi Q5 audience
#·InterestCategoryAffinity×
01Porsche BoxsterCars & Mobility86.23×
02Audi Q8Cars & Mobility77.74×
03Audi Q7Cars & Mobility77.10×
04Audi A8Cars & Mobility59.39×
05Audi Q3Cars & Mobility56.05×
06Audi A6Cars & Mobility56.01×
07Audi A5Cars & Mobility55.03×
08Audi A7Cars & Mobility53.68×
09BMW X1Cars & Mobility52.95×
10BMW 1 SeriesCars & Mobility49.31×
11Alternative fuel vehicleCars & Mobility47.99×
12Audi A3Cars & Mobility41.60×
13BMW 4 SeriesCars & Mobility41.11×
14Audi A4Cars & Mobility39.61×
15Mercedes-Benz GLA-ClassCars & Mobility38.90×
16BMW X7Cars & Mobility34.36×
17BMW X6Cars & Mobility33.87×
18Porsche MacanCars & Mobility31.47×
19Porsche CayenneCars & Mobility29.46×
20BMW X5Cars & Mobility23.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi Q5 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi Q5 audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.08×
Quality AwarenessPREMIUM1.87×
Family OrientationCONSERVATISM1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi Q5 audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
TraditionCONSERVATISM0.71×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi Q5 have in United States?

Audi Q5 has an estimated audience of 2,039,939 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audi Q5 fans?

30.7% of Audi Q5 fans are female, 69.3% are male, with an average age of 39.1 years.

03

Which brands do Audi Q5 fans like most?

Audi Q5 fans show strongest brand affinity for Audi Q7 (77.1×), Audi Q8 (77.74×), and Alternative fuel vehicle (47.99×) over the country average.

04

Where do Audi Q5 fans live in United States?

Audi Q5 fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Audi Q5 fans also like?

Beyond Audi Q5 itself, the audience over-indexes on Audi Q8 (77.74×), Alternative fuel vehicle (47.99×), Audi A6 (56.01×), and Audi Q3 (56.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Audi Q5 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi Q5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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