Rascasse Audience Intelligence

Audi A5 Audience in United States

A data profile of the people who buy, follow and care about Audi A5 in United States — modelled from more than twelve digital signal sources. Audi A5 has an estimated audience of 1,035,482 people in United States.

#174among Car type in United States#179among Car Model in United States#721in Cars & Mobility

The average Audi A5 fan in United States is 37.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Audi A6, Audi Q5, Alternative fuel vehicle, with strongest over-indexing on Audi A6 (73× the country average).

Demographically, the Audi A5 audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audi A5 fan in United States is more male, around 37.4 years old, with strong Patriotism tendencies and a notable affinity for Audi A6.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi A5 profile in United States.

Audience size
1M
in United States
Gender
25.6%♀
74.4% male
Age
37.4
average years
Country rank
#23134
Car Model in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi A5 fans

25.6% are female, 74.4% are male, average age 37.4.

Fig. 02

Gender split

25.6%
Female
74.4%
Male
Demographic split for Audi A5 audience in United States
MetricValue
Female25.6%
Male74.4%
Average age37.4
Estimated audience size1,035,482
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Audi A5 audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3920%
40-4919%
50+17%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Audi A5 audience comes from United States.

Worldwide audience distribution share by country for Audi A5
CountryShare
Germany9.5%
United States8.2%
Brazil6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi A5 audience in United States is strongest.

Fig. 05

Top regions by affinity

Audi A5 fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K1.63×
02Florida~100K1.49×
03California~200K1.46×
04Connecticut~20K1.45×
05Texas~100K1.32×
06Georgia~40K1.30×
07Illinois~40K1.29×
08New York~70K1.27×
09Massachusetts~30K1.26×
10Maryland~20K1.25×
11Virginia~30K1.20×
12Louisiana~20K1.15×
13North Carolina~40K1.14×
14Washington, District of Columbia~4K1.13×
15Pennsylvania~40K1.12×
16Nevada~10K1.12×
17Washington~20K1.11×
18Rhode Island~4K1.10×
19Missouri~20K1.08×
20New Hampshire~4K1.08×
21Delaware~3K1.07×
22Colorado~20K1.06×
23Ohio~30K1.04×
24Arizona~20K1.03×
25Tennessee~20K1.03×
26Mississippi~9K1.02×
27Kansas~8K0.99×
28Alabama~10K0.97×
29South Carolina~10K0.95×
30Utah~9K0.94×
31Indiana~20K0.93×
32Minnesota~10K0.92×
33Michigan~20K0.91×
34Vermont~2K0.88×
35Nebraska~4K0.87×
36Oklahoma~10K0.86×
37Arkansas~7K0.85×
38New Mexico~4K0.85×
39Oregon~10K0.84×
40Maine~3K0.84×
41Wisconsin~10K0.83×
42West Virginia~4K0.81×
43Kentucky~10K0.80×
44Idaho~4K0.77×
45Iowa~6K0.76×
46North Dakota~2K0.73×
47Hawaii~3K0.71×
48South Dakota~2K0.71×
49Alaska~2K0.70×
50Montana~2K0.65×
Fig. 06

Affinity by region

Affinity by region — Audi A5, United States
0.65×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi A5 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi A5 audience
#·InterestCategoryAffinity×
01Porsche BoxsterCars & Mobility98.55×
02Audi S5Cars & Mobility84.75×
03Audi A8Cars & Mobility81.09×
04Audi A7Cars & Mobility78.53×
05BMW 1 SeriesCars & Mobility76.25×
06Audi A6Cars & Mobility73.00×
07Audi A3Cars & Mobility66.27×
08BMW X1Cars & Mobility65.73×
09Audi Q5Cars & Mobility63.28×
10Audi Q7Cars & Mobility59.66×
11BMW 4 SeriesCars & Mobility58.21×
12Audi A4Cars & Mobility56.25×
13Alternative fuel vehicleCars & Mobility52.88×
14BMW X6Cars & Mobility50.87×
15Tesla RoadsterCars & Mobility45.61×
16Mercedes-Benz S-ClassCars & Mobility43.42×
17Audi Q3Cars & Mobility39.93×
18Porsche CayenneCars & Mobility36.87×
19Audi R8Cars & Mobility35.93×
20Google NewsNews16.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi A5 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi A5 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.44×
Family OrientationCONSERVATISM2.32×
Luxury OrientationPREMIUM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi A5 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.66×
MindfulnessBALANCE0.76×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi A5 have in United States?

Audi A5 has an estimated audience of 1,035,482 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audi A5 fans?

25.6% of Audi A5 fans are female, 74.4% are male, with an average age of 37.4 years.

03

Which brands do Audi A5 fans like most?

Audi A5 fans show strongest brand affinity for Audi A6 (73×), Audi Q5 (63.28×), and Alternative fuel vehicle (52.88×) over the country average.

04

Where do Audi A5 fans live in United States?

Audi A5 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Audi A5 fans also like?

Beyond Audi A5 itself, the audience over-indexes on Audi Q5 (63.28×), Alternative fuel vehicle (52.88×), Audi Q7 (59.66×), and Google News (16.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Audi A5 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi A5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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