Mercedes-Benz S-Class Audience in United States

Mercedes-Benz S-Class logo

Mercedes-Benz S-Class has an estimated audience of 1,417,148 people in United States. 27.8% are female, 72.2% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Shane Lowry (golfer), PGA National Golf Club, Google News, Women's British Open, Spyglass Hill Golf Course.

The average Mercedes-Benz S-Class fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shane Lowry (golfer), PGA National Golf Club, Google News, with strongest over-indexing on Shane Lowry (golfer) (100.17× the country average). Demographically, the Mercedes-Benz S-Class audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Mercedes-Benz S-Class fans

Demographic split for Mercedes-Benz S-Class audience in United States
MetricValue
Female27.8%
Male72.2%
Average age37.5
Estimated audience size1,417,148

Audience persona

The typical Mercedes-Benz S-Class fan in United States is more male, around 37.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Shane Lowry (golfer).

Top regions in United States

Top regions ranked by reach for Mercedes-Benz S-Class in United States
RegionReachAffinity
California255,1711.64×
Texas169,9461.39×
Florida152,9591.59×
New York122,8431.55×
Georgia68,0211.56×
Illinois56,0311.19×
Pennsylvania53,6821.12×
New Jersey52,9801.47×
North Carolina49,3631.16×
Virginia43,5731.26×
Ohio41,5300.95×
Michigan35,1070.95×
Massachusetts32,2761.16×
Arizona31,1741.08×
Maryland30,9141.27×
Tennessee30,5671.08×
Washington28,5471×
South Carolina27,5201.29×
Alabama26,8531.36×
Louisiana24,4041.34×
Indiana24,0340.93×
Colorado19,4370.87×
Missouri19,0360.83×
Connecticut18,4901.3×
Nevada17,2121.26×
Minnesota16,8490.83×
Wisconsin16,2640.76×
Kentucky15,0850.85×
Oklahoma15,0750.96×
Mississippi14,9331.28×
Oregon13,3120.82×
Arkansas11,1460.95×
Utah10,7030.84×
Kansas9,4930.85×
Iowa7,6810.66×
New Mexico5,7270.81×
Hawaii4,9320.81×
Nebraska4,7480.67×
Washington, District of Columbia4,6981.1×
West Virginia4,6860.71×
New Hampshire4,6730.84×
Rhode Island4,4911×
Idaho4,3270.61×
Delaware4,3251.11×
Maine3,7470.74×
South Dakota1,8520.57×
Montana1,8070.46×
Alaska1,7540.58×
North Dakota1,6920.58×
Vermont1,3130.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mercedes-Benz S-Class audience
BrandAffinityCategory
Shane Lowry (golfer)100.17×Sports
PGA National Golf Club92.78×Sports
Google News19.27×News
Women's British Open136.75×Sports
Spyglass Hill Golf Course117.86×Sports
The Connaught (hotel)104.65×Travel & Leisure
Damiani (jewelry company)112.5×Fashion & Accessoires
Alternative fuel vehicle39.93×Cars & Mobility
BMW 1 Series74.03×Cars & Mobility
BMW X646.13×Cars & Mobility
Mercedes-Benz GLA-Class50.87×Cars & Mobility
BMW X161.38×Cars & Mobility
Rolls-Royce Ghost82.21×Cars & Mobility
Audi Q740.97×Cars & Mobility
VistaJet94.44×Travel & Leisure
Audi A644.27×Cars & Mobility
Royal Troon Golf Club90×Sports
Southern Hills Country Club87.79×
Old Course at St Andrews103.85×Sports
Mercedes-Benz E-Class49.41×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mercedes-Benz S-Class audience
TraitClusterScore
Luxury OrientationPREMIUM2.39
Quality AwarenessPREMIUM1.74
Family OrientationCONSERVATISM1.64
Early Adopter MentalityPOWER1.58
Risk AppetiteTHRILL1.49
Career OrientationPOWER1.47

Worldwide distribution

Worldwide audience distribution share by country for Mercedes-Benz S-Class
CountryShare
United States33.5%
India10.5%
United Kingdom8.8%

See Mercedes-Benz S-Class audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Mercedes-Benz S-Class have in United States?

Mercedes-Benz S-Class has an estimated audience of 1,417,148 people in United States, concentrated in California and Texas.

What is the gender split and age of Mercedes-Benz S-Class fans?

27.8% of Mercedes-Benz S-Class fans are female, 72.2% are male, with an average age of 37.5 years.

Which brands do Mercedes-Benz S-Class fans like most?

Mercedes-Benz S-Class fans show strongest brand affinity for Shane Lowry (golfer) (100.17×), PGA National Golf Club (92.78×), and Google News (19.27×) over the country average.

Where do Mercedes-Benz S-Class fans live in United States?

Mercedes-Benz S-Class fans in United States are most concentrated in California (reach 255,171), Texas (reach 169,946), and Florida (reach 152,959). These three regions account for the largest share of the active audience.

What other brands do Mercedes-Benz S-Class fans also like?

Beyond Mercedes-Benz S-Class itself, the audience over-indexes on PGA National Golf Club (92.78×), Google News (19.27×), Women's British Open (136.75×), and Spyglass Hill Golf Course (117.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-Benz S-Class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.