Rascasse Audience Intelligence

Mercedes-Benz E-Class Audience in United States

A data profile of the people who buy, follow and care about Mercedes-Benz E-Class in United States — modelled from more than twelve digital signal sources. Mercedes-Benz E-Class has an estimated audience of 1,249,610 people in United States.

#155among Car type in United States#154among Car Model in United States#651in Cars & Mobility

The average Mercedes-Benz E-Class fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Shane Lowry, Mercedes-Benz GLA-Class, Mercedes-Benz S-Class, with strongest over-indexing on Shane Lowry (54.64× the country average).

Demographically, the Mercedes-Benz E-Class audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mercedes-Benz E-Class fan in United States is more male, around 35.6 years old, with strong Family Orientation tendencies and a notable affinity for Shane Lowry.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercedes-Benz E-Class profile in United States.

Audience size
1.2M
in United States
Gender
25.8%♀
74.2% male
Age
35.6
average years
Country rank
#20269
Car Model in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mercedes-Benz E-Class fans

25.8% are female, 74.2% are male, average age 35.6.

Fig. 02

Gender split

25.8%
Female
74.2%
Male
Demographic split for Mercedes-Benz E-Class audience in United States
MetricValue
Female25.8%
Male74.2%
Average age35.6
Estimated audience size1,249,610
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Mercedes-Benz E-Class audience in United States
Age bracketShare%
16-1932%
20-2919%
30-3916%
40-4916%
50+17%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Mercedes-Benz E-Class audience comes from United States.

Worldwide audience distribution share by country for Mercedes-Benz E-Class
CountryShare
United States29.8%
United Kingdom11.5%
India10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes-Benz E-Class audience in United States is strongest.

Fig. 05

Top regions by affinity

Mercedes-Benz E-Class fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.48×
02Georgia~60K1.45×
03New Jersey~40K1.41×
04New York~100K1.40×
05Florida~100K1.37×
06Nevada~20K1.30×
07Maryland~30K1.28×
08Texas~100K1.27×
09Connecticut~20K1.24×
10Virginia~40K1.23×
11Louisiana~20K1.18×
12Massachusetts~30K1.17×
13Illinois~50K1.15×
14Alabama~20K1.14×
15North Carolina~40K1.11×
16Mississippi~10K1.11×
17Pennsylvania~50K1.09×
18South Carolina~20K1.09×
19Delaware~4K1.09×
20Arizona~30K1.08×
21Washington, District of Columbia~4K1.08×
22Rhode Island~4K1.06×
23Washington~30K1.04×
24Tennessee~30K1.02×
25Arkansas~10K0.97×
26New Mexico~6K0.97×
27Ohio~40K0.96×
28Michigan~30K0.96×
29Hawaii~5K0.96×
30Indiana~20K0.94×
31Oklahoma~10K0.93×
32New Hampshire~5K0.93×
33Alaska~2K0.93×
34North Dakota~2K0.93×
35Vermont~2K0.93×
36Missouri~20K0.92×
37South Dakota~3K0.92×
38Kansas~9K0.91×
39West Virginia~5K0.90×
40Kentucky~10K0.89×
41Utah~10K0.89×
42Nebraska~6K0.89×
43Montana~3K0.89×
44Wisconsin~20K0.88×
45Minnesota~20K0.88×
46Maine~4K0.88×
47Oregon~10K0.87×
48Idaho~5K0.87×
49Colorado~20K0.85×
50Iowa~9K0.84×
Fig. 06

Affinity by region

Affinity by region — Mercedes-Benz E-Class, United States
0.84×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercedes-Benz E-Class audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercedes-Benz E-Class audience
#·InterestCategoryAffinity×
01Women's British OpenSports74.59×
02Spyglass Hill Golf CourseSports64.29×
03BMW 1 SeriesCars & Mobility57.69×
04The Connaught (hotel)Travel & Leisure57.08×
05Shane LowrySports54.64×
06PGA National Golf ClubSports50.61×
07Mercedes-Benz GLA-ClassCars & Mobility49.54×
08Mercedes-Benz S-ClassCars & Mobility48.30×
09BMW X1Cars & Mobility46.24×
10BMW 4 SeriesCars & Mobility45.57×
11Audi A5Cars & Mobility41.04×
12Mercedes-Benz C-ClassCars & Mobility40.78×
13Tesla RoadsterCars & Mobility35.43×
14BMW X6Cars & Mobility35.36×
15Audi A3Cars & Mobility33.79×
16Audi A6Cars & Mobility31.90×
17Porsche MacanCars & Mobility31.15×
18BMW 7 SeriesCars & Mobility29.74×
19Audi Q7Cars & Mobility29.52×
20Porsche CayenneCars & Mobility28.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercedes-Benz E-Class audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercedes-Benz E-Class audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.08×
Quality AwarenessPREMIUM2.03×
Luxury OrientationPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercedes-Benz E-Class audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.70×
MindfulnessBALANCE0.76×
Community OrientationOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mercedes-Benz E-Class have in United States?

Mercedes-Benz E-Class has an estimated audience of 1,249,610 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mercedes-Benz E-Class fans?

25.8% of Mercedes-Benz E-Class fans are female, 74.2% are male, with an average age of 35.6 years.

03

Which brands do Mercedes-Benz E-Class fans like most?

Mercedes-Benz E-Class fans show strongest brand affinity for Shane Lowry (54.64×), Mercedes-Benz GLA-Class (49.54×), and Mercedes-Benz S-Class (48.3×) over the country average.

04

Where do Mercedes-Benz E-Class fans live in United States?

Mercedes-Benz E-Class fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mercedes-Benz E-Class fans also like?

Beyond Mercedes-Benz E-Class itself, the audience over-indexes on Mercedes-Benz GLA-Class (49.54×), Mercedes-Benz S-Class (48.3×), PGA National Golf Club (50.61×), and Mercedes-Benz C-Class (40.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Mercedes-Benz E-Class audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-Benz E-Class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →