Mercedes-Benz E-Class Audience in United States
Mercedes-Benz E-Class has an estimated audience of 1,256,249 people in United States. 25.8% are female, 74.2% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Shane Lowry (golfer), Mercedes-Benz GLA-Class, Mercedes-Benz S-Class, PGA National Golf Club, Mercedes-Benz C-Class.
The average Mercedes-Benz E-Class fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Shane Lowry (golfer), Mercedes-Benz GLA-Class, Mercedes-Benz S-Class, with strongest over-indexing on Shane Lowry (golfer) (54.64× the country average). Demographically, the Mercedes-Benz E-Class audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Mercedes-Benz E-Class fans
| Metric | Value |
|---|---|
| Female | 25.8% |
| Male | 74.2% |
| Average age | 35.6 |
| Estimated audience size | 1,256,249 |
Audience persona
The typical Mercedes-Benz E-Class fan in United States is more male, around 35.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Shane Lowry (golfer).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 214,728 | 1.55× |
| Texas | 146,188 | 1.35× |
| Florida | 124,912 | 1.47× |
| New York | 120,575 | 1.72× |
| Georgia | 60,689 | 1.57× |
| Illinois | 53,537 | 1.28× |
| New Jersey | 47,879 | 1.5× |
| Pennsylvania | 47,854 | 1.13× |
| North Carolina | 44,818 | 1.19× |
| Virginia | 41,436 | 1.35× |
| Ohio | 37,427 | 0.97× |
| Maryland | 32,471 | 1.5× |
| Massachusetts | 32,168 | 1.3× |
| Michigan | 30,580 | 0.93× |
| Washington | 28,668 | 1.14× |
| Arizona | 28,576 | 1.11× |
| Tennessee | 25,683 | 1.02× |
| South Carolina | 20,844 | 1.1× |
| Indiana | 20,377 | 0.89× |
| Louisiana | 19,492 | 1.2× |
| Alabama | 19,172 | 1.09× |
| Missouri | 18,029 | 0.89× |
| Colorado | 17,794 | 0.9× |
| Connecticut | 16,823 | 1.34× |
| Minnesota | 16,084 | 0.89× |
| Wisconsin | 15,705 | 0.83× |
| Nevada | 15,182 | 1.25× |
| Kentucky | 13,964 | 0.89× |
| Oregon | 12,153 | 0.84× |
| Mississippi | 11,893 | 1.15× |
| Oklahoma | 11,875 | 0.85× |
| Arkansas | 9,541 | 0.92× |
| Kansas | 8,121 | 0.82× |
| Utah | 7,939 | 0.71× |
| Iowa | 7,003 | 0.68× |
| New Mexico | 5,058 | 0.8× |
| Hawaii | 4,912 | 0.91× |
| Washington, District of Columbia | 4,787 | 1.27× |
| Nebraska | 4,670 | 0.74× |
| Rhode Island | 4,372 | 1.09× |
| West Virginia | 3,957 | 0.68× |
| Idaho | 3,857 | 0.61× |
| Delaware | 3,602 | 1.04× |
| New Hampshire | 3,139 | 0.63× |
| Maine | 2,389 | 0.53× |
| Montana | 1,912 | 0.55× |
| South Dakota | 1,825 | 0.63× |
| North Dakota | 1,593 | 0.62× |
| Alaska | 1,536 | 0.57× |
| Vermont | 1,089 | 0.49× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shane Lowry (golfer) | 54.64× | Sports |
| Mercedes-Benz GLA-Class | 49.54× | Cars & Mobility |
| Mercedes-Benz S-Class | 48.3× | Cars & Mobility |
| PGA National Golf Club | 50.61× | Sports |
| Mercedes-Benz C-Class | 40.78× | Cars & Mobility |
| Women's British Open | 74.59× | Sports |
| Spyglass Hill Golf Course | 64.29× | Sports |
| BMW 1 Series | 57.69× | Cars & Mobility |
| BMW X6 | 35.36× | Cars & Mobility |
| BMW X1 | 46.24× | Cars & Mobility |
| Porsche Cayenne | 28.19× | Cars & Mobility |
| Audi Q7 | 29.52× | Cars & Mobility |
| Audi A5 | 41.04× | Cars & Mobility |
| Audi A6 | 31.9× | Cars & Mobility |
| The Connaught (hotel) | 57.08× | Travel & Leisure |
| Audi Q5 | 27.65× | Cars & Mobility |
| Porsche Macan | 31.15× | Cars & Mobility |
| Damiani (jewelry company) | 61.36× | Fashion & Accessoires |
| Audi A3 | 33.79× | Cars & Mobility |
| Tesla Roadster | 35.43× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.09 |
| Quality Awareness | PREMIUM | 1.7 |
| Family Orientation | CONSERVATISM | 1.66 |
| Early Adopter Mentality | POWER | 1.42 |
| Need for Security | CONSERVATISM | 1.42 |
| LGBTQ+ Identity | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.6% |
| United Kingdom | 14.7% |
| India | 13.9% |
See Mercedes-Benz E-Class audiences in other countries
More Car type audiences in United States
- SUVs (61,748,697)
- Used car (41,105,387)
- RVs (36,257,992)
- Used Cars (24,271,198)
- Muscle car (23,018,297)
Frequently asked questions
How many fans does Mercedes-Benz E-Class have in United States?
Mercedes-Benz E-Class has an estimated audience of 1,256,249 people in United States, concentrated in California and Texas.
What is the gender split and age of Mercedes-Benz E-Class fans?
25.8% of Mercedes-Benz E-Class fans are female, 74.2% are male, with an average age of 35.6 years.
Which brands do Mercedes-Benz E-Class fans like most?
Mercedes-Benz E-Class fans show strongest brand affinity for Shane Lowry (golfer) (54.64×), Mercedes-Benz GLA-Class (49.54×), and Mercedes-Benz S-Class (48.3×) over the country average.
Where do Mercedes-Benz E-Class fans live in United States?
Mercedes-Benz E-Class fans in United States are most concentrated in California (reach 214,728), Texas (reach 146,188), and Florida (reach 124,912). These three regions account for the largest share of the active audience.
What other brands do Mercedes-Benz E-Class fans also like?
Beyond Mercedes-Benz E-Class itself, the audience over-indexes on Mercedes-Benz GLA-Class (49.54×), Mercedes-Benz S-Class (48.3×), PGA National Golf Club (50.61×), and Mercedes-Benz C-Class (40.78×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mercedes-Benz E-Class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.