Mercedes-Benz C-Class Audience in United States

Mercedes-Benz C-Class logo

Mercedes-Benz C-Class has an estimated audience of 1,883,963 people in United States. 23.7% are female, 76.3% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Mercedes-Benz E-Class, Mercedes-Benz S-Class, Mercedes-Benz GLA-Class, BMW X6, BMW 1 Series.

The average Mercedes-Benz C-Class fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mercedes-Benz E-Class, Mercedes-Benz S-Class, Mercedes-Benz GLA-Class, with strongest over-indexing on Mercedes-Benz E-Class (40.98× the country average). Demographically, the Mercedes-Benz C-Class audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Mercedes-Benz C-Class fans

Demographic split for Mercedes-Benz C-Class audience in United States
MetricValue
Female23.7%
Male76.3%
Average age36.1
Estimated audience size1,883,963

Audience persona

The typical Mercedes-Benz C-Class fan in United States is more male, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Mercedes-Benz E-Class.

Top regions in United States

Top regions ranked by reach for Mercedes-Benz C-Class in United States
RegionReachAffinity
California348,1691.68×
Texas241,2251.49×
Florida220,4931.73×
New York146,7131.39×
Georgia94,5041.63×
Illinois74,2501.18×
New Jersey74,2361.55×
Pennsylvania69,0431.09×
North Carolina67,3741.19×
Ohio55,3890.95×
Virginia55,3681.21×
Arizona42,4581.1×
Michigan42,1430.86×
Massachusetts41,8891.13×
Maryland41,3141.28×
Tennessee39,7411.05×
Alabama37,5921.43×
Louisiana36,2121.49×
South Carolina35,3781.25×
Washington34,8490.92×
Indiana31,5370.92×
Colorado26,6990.9×
Missouri25,3050.83×
Connecticut24,7771.31×
Minnesota23,9390.89×
Nevada23,8681.31×
Mississippi21,9971.42×
Wisconsin20,1130.71×
Kentucky19,7270.84×
Oregon17,9960.83×
Oklahoma17,9080.86×
Arkansas14,9140.96×
Utah14,5250.86×
Kansas11,1930.75×
Iowa9,4430.61×
New Mexico8,3420.88×
Hawaii6,8200.84×
Nebraska6,7890.72×
Delaware6,0561.17×
West Virginia6,0420.69×
Rhode Island5,8260.97×
New Hampshire5,7380.77×
Washington, District of Columbia5,5490.98×
Idaho5,5480.59×
Maine4,3290.64×
Montana2,7020.52×
Alaska2,2990.57×
South Dakota2,2570.52×
North Dakota1,9830.51×
Vermont1,8030.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mercedes-Benz C-Class audience
BrandAffinityCategory
Mercedes-Benz E-Class40.98×Cars & Mobility
Mercedes-Benz S-Class36.35×Cars & Mobility
Mercedes-Benz GLA-Class35.09×Cars & Mobility
BMW X627.56×Cars & Mobility
BMW 1 Series43.5×Cars & Mobility
Audi Q724.71×Cars & Mobility
BMW X134.89×Cars & Mobility
Audi A626.36×Cars & Mobility
Certified Pre-Owned9.96×Cars & Mobility
Porsche Cayenne21.79×Cars & Mobility
Audi Q522.85×Cars & Mobility
Alternative fuel vehicle19.6×Cars & Mobility
BMW X518.75×Cars & Mobility
Audi A327.35×Cars & Mobility
Hatchback8.85×Cars & Mobility
Audi A531.01×Cars & Mobility
Porsche Macan23.76×Cars & Mobility
Audi A734.03×Cars & Mobility
Audi A424.61×Cars & Mobility
Audi A835.54×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mercedes-Benz C-Class audience
TraitClusterScore
Family OrientationCONSERVATISM1.94
Luxury OrientationPREMIUM1.83
Quality AwarenessPREMIUM1.55
LGBTQ+ IdentityOPEN1.46
Need for SecurityCONSERVATISM1.4
Early Adopter MentalityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Mercedes-Benz C-Class
CountryShare
United States35.1%
United Kingdom12.0%
India9.8%

See Mercedes-Benz C-Class audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Mercedes-Benz C-Class have in United States?

Mercedes-Benz C-Class has an estimated audience of 1,883,963 people in United States, concentrated in California and Texas.

What is the gender split and age of Mercedes-Benz C-Class fans?

23.7% of Mercedes-Benz C-Class fans are female, 76.3% are male, with an average age of 36.1 years.

Which brands do Mercedes-Benz C-Class fans like most?

Mercedes-Benz C-Class fans show strongest brand affinity for Mercedes-Benz E-Class (40.98×), Mercedes-Benz S-Class (36.35×), and Mercedes-Benz GLA-Class (35.09×) over the country average.

Where do Mercedes-Benz C-Class fans live in United States?

Mercedes-Benz C-Class fans in United States are most concentrated in California (reach 348,169), Texas (reach 241,225), and Florida (reach 220,493). These three regions account for the largest share of the active audience.

What other brands do Mercedes-Benz C-Class fans also like?

Beyond Mercedes-Benz C-Class itself, the audience over-indexes on Mercedes-Benz S-Class (36.35×), Mercedes-Benz GLA-Class (35.09×), BMW X6 (27.56×), and BMW 1 Series (43.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-Benz C-Class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.