Rascasse Audience Intelligence

BMW 1 Series Audience in United States

A data profile of the people who buy, follow and care about BMW 1 Series in United States — modelled from more than twelve digital signal sources. BMW 1 Series has an estimated audience of 815,284 people in United States.

#199among Car type in United States#206among Car Model in United States#820in Cars & Mobility

The average BMW 1 Series fan in United States is 33.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Alternative fuel vehicle, Porsche Boxster, BMW X6, with strongest over-indexing on Alternative fuel vehicle (77.52× the country average).

Demographically, the BMW 1 Series audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMW 1 Series fan in United States is more male, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Alternative fuel vehicle.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW 1 Series profile in United States.

Audience size
815K
in United States
Gender
19.6%♀
80.4% male
Age
33.6
average years
Country rank
#27137
Car Model in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW 1 Series fans

19.6% are female, 80.4% are male, average age 33.6.

Fig. 02

Gender split

19.6%
Female
80.4%
Male
Demographic split for BMW 1 Series audience in United States
MetricValue
Female19.6%
Male80.4%
Average age33.6
Estimated audience size815,284
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the BMW 1 Series audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3916%
40-4915%
50+12%
Fig. 04

Worldwide distribution

10.0%

of the worldwide BMW 1 Series audience comes from United States.

Worldwide audience distribution share by country for BMW 1 Series
CountryShare
Italy15.0%
Spain11.9%
United Kingdom11.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW 1 Series audience in United States is strongest.

Fig. 05

Top regions by affinity

BMW 1 Series fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~20K1.53×
02New York~60K1.51×
03California~100K1.49×
04Washington~20K1.46×
05New Jersey~30K1.45×
06Connecticut~10K1.38×
07Washington, District of Columbia~3K1.37×
08Florida~70K1.32×
09Georgia~30K1.24×
10Virginia~20K1.23×
11Maryland~20K1.22×
12Oregon~10K1.22×
13Illinois~30K1.19×
14Arizona~20K1.19×
15Colorado~10K1.17×
16New Hampshire~3K1.16×
17Rhode Island~3K1.16×
18North Carolina~20K1.10×
19Pennsylvania~30K1.04×
20South Carolina~10K1.04×
21Utah~7K1.04×
22Texas~60K1.02×
23Nevada~7K1.01×
24Hawaii~3K0.99×
25Alaska~1K0.95×
26Delaware~2K0.94×
27Vermont~1K0.94×
28Tennessee~10K0.92×
29Maine~2K0.92×
30Michigan~20K0.91×
31New Mexico~3K0.91×
32Oklahoma~7K0.90×
33Alabama~9K0.89×
34Minnesota~9K0.88×
35Indiana~10K0.87×
36Missouri~10K0.86×
37Idaho~3K0.86×
38Nebraska~3K0.86×
39Ohio~20K0.85×
40South Dakota~1K0.85×
41Kentucky~8K0.84×
42North Dakota~1K0.84×
43Wisconsin~9K0.83×
44Kansas~5K0.83×
45West Virginia~3K0.79×
46Montana~2K0.79×
47Louisiana~7K0.78×
48Arkansas~5K0.77×
49Mississippi~5K0.75×
50Iowa~4K0.72×
Fig. 06

Affinity by region

Affinity by region — BMW 1 Series, United States
0.72×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW 1 Series audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW 1 Series audience
#·InterestCategoryAffinity×
01Porsche BoxsterCars & Mobility142.14×
02Audi RS 4Cars & Mobility135.16×
03BMW 6 SeriesCars & Mobility99.62×
04Lexus NXCars & Mobility86.93×
05BMW X4Cars & Mobility83.33×
06BMW 3 Series (E46)Cars & Mobility80.75×
07BMW X6Cars & Mobility80.16×
08Alternative fuel vehicleCars & Mobility77.52×
09BMW 4 SeriesCars & Mobility75.07×
10Porsche MacanCars & Mobility67.88×
11BMW i8Cars & Mobility63.99×
12BMW X1Cars & Mobility63.37×
13BMW X5 (F15)Cars & Mobility59.71×
14BMW 7 SeriesCars & Mobility59.68×
15Porsche CayenneCars & Mobility50.83×
16BMW X3Cars & Mobility45.83×
17Tesla RoadsterCars & Mobility45.49×
18Porsche PanameraCars & Mobility43.75×
19BMW X5Cars & Mobility39.71×
20Google NewsNews17.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW 1 Series audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW 1 Series audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.62×
Family OrientationCONSERVATISM2.57×
Price SensitivityPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW 1 Series audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.32×
SpiritualityBALANCE0.46×
CreativityOPEN0.47×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW 1 Series have in United States?

BMW 1 Series has an estimated audience of 815,284 people in United States, concentrated in California and Florida.

02

What is the gender split and age of BMW 1 Series fans?

19.6% of BMW 1 Series fans are female, 80.4% are male, with an average age of 33.6 years.

03

Which brands do BMW 1 Series fans like most?

BMW 1 Series fans show strongest brand affinity for Alternative fuel vehicle (77.52×), Porsche Boxster (142.14×), and BMW X6 (80.16×) over the country average.

04

Where do BMW 1 Series fans live in United States?

BMW 1 Series fans in United States are most concentrated in California (reach ~100K), Florida (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do BMW 1 Series fans also like?

Beyond BMW 1 Series itself, the audience over-indexes on Porsche Boxster (142.14×), BMW X6 (80.16×), Google News (17.17×), and BMW 3 Series (E46) (80.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See BMW 1 Series audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW 1 Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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