BMW 1 Series Audience in United States

BMW 1 Series logo

BMW 1 Series has an estimated audience of 726,788 people in United States. 19.6% are female, 80.4% are male, average age 33.6. Top regions: California, Florida, Texas. Top brand affinities: Alternative fuel vehicle, Porsche Boxster, BMW X6, Google News, Porsche Macan.

The average BMW 1 Series fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Alternative fuel vehicle, Porsche Boxster, BMW X6, with strongest over-indexing on Alternative fuel vehicle (77.52× the country average). Demographically, the BMW 1 Series audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW 1 Series fans

Demographic split for BMW 1 Series audience in United States
MetricValue
Female19.6%
Male80.4%
Average age33.6
Estimated audience size726,788

Audience persona

The typical BMW 1 Series fan in United States is more male, around 33.6 years old, with strong Family Orientation tendencies and a notable affinity for Alternative fuel vehicle.

Top regions in United States

Top regions ranked by reach for BMW 1 Series in United States
RegionReachAffinity
California128,9101.61×
Florida67,7831.38×
Texas65,8481.05×
New York65,1311.6×
Illinois30,6581.27×
Georgia28,8241.29×
New Jersey28,2171.53×
Pennsylvania26,6311.09×
North Carolina24,9441.14×
Massachusetts23,2041.62×
Virginia22,9331.3×
Washington22,7221.56×
Ohio18,7240.84×
Arizona18,3511.24×
Michigan17,4950.92×
Maryland15,6521.25×
Colorado14,1961.24×
Tennessee13,0280.89×
Indiana11,4950.87×
South Carolina11,0741.01×
Oregon10,7911.3×
Connecticut10,3141.41×
Missouri9,9220.85×
Minnesota9,2460.89×
Wisconsin8,7580.8×
Alabama8,3060.82×
Kentucky7,3600.81×
Nevada7,1171.01×
Utah7,0581.08×
Oklahoma7,0180.87×
Louisiana6,3270.68×
Kansas4,6210.81×
Arkansas3,7310.62×
Iowa3,4650.58×
New Hampshire3,3381.17×
Washington, District of Columbia3,2241.48×
Mississippi3,0860.52×
Hawaii3,0290.97×
Rhode Island2,8721.24×
New Mexico2,8450.78×
Nebraska2,8100.77×
Idaho2,7520.76×
Maine2,1150.81×
West Virginia1,9200.57×
Delaware1,6500.82×
Alaska1,2430.8×
Vermont1,0690.84×
South Dakota1,0330.61×
Montana1,0140.5×
North Dakota8210.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW 1 Series audience
BrandAffinityCategory
Alternative fuel vehicle77.52×Cars & Mobility
Porsche Boxster142.14×Cars & Mobility
BMW X680.16×Cars & Mobility
Google News17.17×News
Porsche Macan67.88×Cars & Mobility
Lexus NX86.93×Cars & Mobility
Porsche Cayenne50.83×Cars & Mobility
BMW X5 (F15)59.71×Cars & Mobility
BMW 3 Series (E46)80.75×Cars & Mobility
BMW i863.99×Cars & Mobility
BMW 6 Series99.62×Cars & Mobility
BMW X539.71×Cars & Mobility
BMW X163.37×Cars & Mobility
BMW X483.33×Cars & Mobility
BMW 7 Series59.68×Cars & Mobility
BMW 4 Series75.07×Cars & Mobility
Audi RS 4135.16×Cars & Mobility
BMW X345.83×Cars & Mobility
Porsche Panamera43.75×Cars & Mobility
Tesla Roadster45.49×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW 1 Series audience
TraitClusterScore
Family OrientationCONSERVATISM4.2
Luxury OrientationPREMIUM1.93
Need for SecurityCONSERVATISM1.52
LGBTQ+ IdentityOPEN1.48
IndulgenceJOY1.36
Early Adopter MentalityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for BMW 1 Series
CountryShare
Italy16.7%
United Kingdom12.3%
France10.1%

See BMW 1 Series audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW 1 Series have in United States?

BMW 1 Series has an estimated audience of 726,788 people in United States, concentrated in California and Florida.

What is the gender split and age of BMW 1 Series fans?

19.6% of BMW 1 Series fans are female, 80.4% are male, with an average age of 33.6 years.

Which brands do BMW 1 Series fans like most?

BMW 1 Series fans show strongest brand affinity for Alternative fuel vehicle (77.52×), Porsche Boxster (142.14×), and BMW X6 (80.16×) over the country average.

Where do BMW 1 Series fans live in United States?

BMW 1 Series fans in United States are most concentrated in California (reach 128,910), Florida (reach 67,783), and Texas (reach 65,848). These three regions account for the largest share of the active audience.

What other brands do BMW 1 Series fans also like?

Beyond BMW 1 Series itself, the audience over-indexes on Porsche Boxster (142.14×), BMW X6 (80.16×), Google News (17.17×), and Porsche Macan (67.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW 1 Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.