Porsche Panamera Audience in United States

Porsche Panamera logo

Porsche Panamera has an estimated audience of 1,430,968 people in United States. 23.3% are female, 76.7% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Porsche Cayenne, Porsche Macan, Shane Lowry (golfer), PGA National Golf Club, BMW X6.

The average Porsche Panamera fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Porsche Cayenne, Porsche Macan, Shane Lowry (golfer), with strongest over-indexing on Porsche Cayenne (51.39× the country average). Demographically, the Porsche Panamera audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Porsche Panamera fans

Demographic split for Porsche Panamera audience in United States
MetricValue
Female23.3%
Male76.7%
Average age36.4
Estimated audience size1,430,968

Audience persona

The typical Porsche Panamera fan in United States is more male, around 36.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Porsche Cayenne.

Top regions in United States

Top regions ranked by reach for Porsche Panamera in United States
RegionReachAffinity
California278,5861.77×
Texas190,6651.55×
Florida182,7451.89×
New York98,6721.23×
Georgia69,4691.58×
Illinois58,2911.22×
New Jersey54,3791.49×
North Carolina51,7191.2×
Pennsylvania49,0051.02×
Virginia42,3611.22×
Ohio40,0270.91×
Michigan37,0690.99×
Arizona35,8161.23×
Washington35,3141.23×
Massachusetts34,2031.21×
Maryland30,6621.25×
Tennessee29,1091.01×
South Carolina23,1921.08×
Colorado23,1421.03×
Indiana22,2490.85×
Nevada21,0721.52×
Missouri20,8740.9×
Louisiana20,5051.11×
Alabama20,3701.02×
Connecticut19,7031.37×
Wisconsin15,4930.72×
Oregon15,4530.94×
Minnesota15,3800.75×
Oklahoma15,1530.95×
Kentucky13,6140.76×
Utah12,9981.01×
Mississippi10,4830.89×
Kansas9,7430.86×
Arkansas9,6100.82×
Iowa7,8300.66×
Idaho6,0920.85×
New Mexico5,8390.81×
Washington, District of Columbia5,1881.21×
Hawaii5,1450.84×
Nebraska5,1200.71×
New Hampshire5,0640.9×
Rhode Island4,3110.95×
Delaware3,8960.99×
West Virginia3,8760.58×
Maine3,1120.61×
Montana2,1930.55×
South Dakota1,7120.52×
Alaska1,7020.56×
North Dakota1,6780.57×
Vermont1,4040.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Porsche Panamera audience
BrandAffinityCategory
Porsche Cayenne51.39×Cars & Mobility
Porsche Macan59.68×Cars & Mobility
Shane Lowry (golfer)61.47×Sports
PGA National Golf Club56.93×Sports
BMW X646.25×Cars & Mobility
Women's British Open83.92×Sports
Spyglass Hill Golf Course72.32×Sports
Lexus NX48.63×Cars & Mobility
The Connaught (hotel)63.42×Travel & Leisure
Damiani (jewelry company)69.03×Fashion & Accessoires
BMW i838.46×Cars & Mobility
Porsche Boxster52.91×Cars & Mobility
Alternative fuel vehicle25.04×Cars & Mobility
BMW X523.08×Cars & Mobility
Tesla Roadster34.27×Cars & Mobility
VistaJet58.67×Travel & Leisure
BMW 3 Series (E46)39.23×Cars & Mobility
BMW 7 Series34.57×Cars & Mobility
Royal Troon Golf Club55.23×Sports
Southern Hills Country Club54.55×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Porsche Panamera audience
TraitClusterScore
Luxury OrientationPREMIUM2.91
LGBTQ+ IdentityOPEN2.04
Family OrientationCONSERVATISM1.84
Risk AppetiteTHRILL1.8
Quality AwarenessPREMIUM1.66
Early Adopter MentalityPOWER1.6

Worldwide distribution

Worldwide audience distribution share by country for Porsche Panamera
CountryShare
United States15.6%
Brazil7.7%
Germany6.5%

See Porsche Panamera audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Porsche Panamera have in United States?

Porsche Panamera has an estimated audience of 1,430,968 people in United States, concentrated in California and Texas.

What is the gender split and age of Porsche Panamera fans?

23.3% of Porsche Panamera fans are female, 76.7% are male, with an average age of 36.4 years.

Which brands do Porsche Panamera fans like most?

Porsche Panamera fans show strongest brand affinity for Porsche Cayenne (51.39×), Porsche Macan (59.68×), and Shane Lowry (golfer) (61.47×) over the country average.

Where do Porsche Panamera fans live in United States?

Porsche Panamera fans in United States are most concentrated in California (reach 278,586), Texas (reach 190,665), and Florida (reach 182,745). These three regions account for the largest share of the active audience.

What other brands do Porsche Panamera fans also like?

Beyond Porsche Panamera itself, the audience over-indexes on Porsche Macan (59.68×), Shane Lowry (golfer) (61.47×), PGA National Golf Club (56.93×), and BMW X6 (46.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Porsche Panamera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.