Rascasse Audience Intelligence

Porsche Panamera Audience in United States

A data profile of the people who buy, follow and care about Porsche Panamera in United States — modelled from more than twelve digital signal sources. Porsche Panamera has an estimated audience of 1,438,460 people in United States.

#131among Car Model in United States#596in Cars & Mobility

The average Porsche Panamera fan in United States is 36.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Porsche Cayenne, Porsche Macan, Shane Lowry, with strongest over-indexing on Porsche Cayenne (51.39× the country average).

Demographically, the Porsche Panamera audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Porsche Panamera fan in United States is more male, around 36.4 years old, with strong Family Orientation tendencies and a notable affinity for Porsche Cayenne.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porsche Panamera profile in United States.

Audience size
1.4M
in United States
Gender
23.3%♀
76.7% male
Age
36.4
average years
Country rank
#18323
Car Model in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Porsche Panamera fans

23.3% are female, 76.7% are male, average age 36.4.

Fig. 02

Gender split

23.3%
Female
76.7%
Male
Demographic split for Porsche Panamera audience in United States
MetricValue
Female23.3%
Male76.7%
Average age36.4
Estimated audience size1,438,460
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Porsche Panamera audience in United States
Age bracketShare%
16-1931%
20-2918%
30-3915%
40-4916%
50+19%
Fig. 04

Worldwide distribution

15.6%

of the worldwide Porsche Panamera audience comes from United States.

Worldwide audience distribution share by country for Porsche Panamera
CountryShare
United States15.6%
Brazil7.2%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porsche Panamera audience in United States is strongest.

Fig. 05

Top regions by affinity

Porsche Panamera fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.79×
02California~300K1.66×
03Georgia~70K1.51×
04Texas~200K1.49×
05Nevada~20K1.46×
06New Jersey~50K1.44×
07Connecticut~20K1.36×
08Arizona~40K1.23×
09Maryland~30K1.23×
10Washington~40K1.22×
11New York~100K1.20×
12Illinois~60K1.18×
13North Carolina~50K1.17×
14Virginia~40K1.17×
15Massachusetts~30K1.16×
16Washington, District of Columbia~5K1.16×
17Louisiana~20K1.11×
18South Carolina~20K1.05×
19Utah~10K1.03×
20Alabama~20K1.02×
21Pennsylvania~50K1.01×
22Colorado~20K1.01×
23Tennessee~30K1.00×
24Rhode Island~5K0.99×
25Delaware~4K0.99×
26Michigan~40K0.95×
27Oklahoma~20K0.95×
28New Hampshire~5K0.94×
29Missouri~20K0.93×
30Oregon~20K0.92×
31Mississippi~10K0.92×
32Ohio~40K0.90×
33Kansas~10K0.90×
34Indiana~20K0.88×
35New Mexico~6K0.88×
36Idaho~6K0.87×
37Arkansas~10K0.86×
38Hawaii~5K0.85×
39Wisconsin~20K0.77×
40Minnesota~20K0.77×
41Kentucky~10K0.77×
42Nebraska~5K0.75×
43Alaska~2K0.73×
44North Dakota~2K0.71×
45Iowa~8K0.69×
46Maine~4K0.69×
47Vermont~2K0.69×
48West Virginia~5K0.68×
49Montana~3K0.68×
50South Dakota~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Porsche Panamera, United States
0.67×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porsche Panamera audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porsche Panamera audience
#·InterestCategoryAffinity×
01Women's British OpenSports83.92×
02Spyglass Hill Golf CourseSports72.32×
03The Connaught (hotel)Travel & Leisure63.42×
04Shane LowrySports61.47×
05Porsche MacanCars & Mobility59.68×
06VistaJetTravel & Leisure58.67×
07PGA National Golf ClubSports56.93×
08Royal Troon Golf ClubSports55.23×
09Southern Hills Country ClubPOI54.55×
10Porsche BoxsterCars & Mobility52.91×
11Porsche CayenneCars & Mobility51.39×
12Lexus NXCars & Mobility48.63×
13BMW X6Cars & Mobility46.25×
14BMW 1 SeriesCars & Mobility40.02×
15BMW 3 Series (E46)Cars & Mobility39.23×
16BMW i8Cars & Mobility38.46×
17BMW 7 SeriesCars & Mobility34.57×
18Tesla RoadsterCars & Mobility34.27×
19Alternative fuel vehicleCars & Mobility25.04×
20BMW X5Cars & Mobility23.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porsche Panamera audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porsche Panamera audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.18×
Career OrientationPOWER2.10×
Luxury OrientationPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porsche Panamera audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.55×
ExtroversionTHRILL0.59×
MindfulnessBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Porsche Panamera have in United States?

Porsche Panamera has an estimated audience of 1,438,460 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Porsche Panamera fans?

23.3% of Porsche Panamera fans are female, 76.7% are male, with an average age of 36.4 years.

03

Which brands do Porsche Panamera fans like most?

Porsche Panamera fans show strongest brand affinity for Porsche Cayenne (51.39×), Porsche Macan (59.68×), and Shane Lowry (61.47×) over the country average.

04

Where do Porsche Panamera fans live in United States?

Porsche Panamera fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Porsche Panamera fans also like?

Beyond Porsche Panamera itself, the audience over-indexes on Porsche Macan (59.68×), Shane Lowry (61.47×), PGA National Golf Club (56.93×), and BMW X6 (46.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Porsche Panamera audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Porsche Panamera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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