Rascasse Audience Intelligence

Alternative fuel vehicle Audience in United States

Name: Alternative fuel vehicle — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Alternative fuel vehicle in United States — modelled from more than twelve digital signal sources. Alternative fuel vehicle has an estimated audience of 2,782,546 people in United States.

#68among Car type in United States #5315among Topic in United States #375in Cars & Mobility

The average Alternative fuel vehicle fan in United States is 46.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Porsche Boxster, Plug-in hybrid, Audi Q3, with strongest over-indexing on Porsche Boxster (209.96× the country average).

Demographically, the Alternative fuel vehicle audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alternative fuel vehicle fan in United States is more male, around 46.3 years old, with strong Family Orientation tendencies and a notable affinity for Porsche Boxster.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alternative fuel vehicle profile in United States.

Audience size

2.8M

in United States

Gender

24.4%♀

75.6% male

Age

46.3

average years

Country rank

#10932

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Alternative fuel vehicle fans

24.4% are female, 75.6% are male, average age 46.3.

Fig. 02

Gender split

24.4%

Female

75.6%

Male

Demographic split for Alternative fuel vehicle audience in United States
Metric	Value
Female	24.4%
Male	75.6%
Average age	46.3
Estimated audience size	2,782,546

Fig. 03

Age distribution

Age distribution of the Alternative fuel vehicle audience in United States
Age bracket	Share	%
16-19		7%
20-29		14%
30-39		18%
40-49		22%
50+		40%

Fig. 04

Worldwide distribution

27.5%

of the worldwide Alternative fuel vehicle audience comes from United States.

Worldwide audience distribution share by country for Alternative fuel vehicle
Country	Share
United States	27.5%
United Kingdom	10.6%
Italy	9.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alternative fuel vehicle audience in United States is strongest.

Fig. 05

Top regions by affinity

Alternative fuel vehicle fans by region: top regions in United States
#	Region	Reach	×
01	Delaware	~30K	4.18×
02	Alaska	~8K	1.29×
03	Georgia	~100K	1.21×
04	Vermont	~6K	1.21×
05	South Dakota	~8K	1.19×
06	North Dakota	~7K	1.19×
07	Montana	~9K	1.11×
08	Arizona	~60K	1.07×
09	Hawaii	~10K	1.07×
10	Rhode Island	~9K	1.07×
11	West Virginia	~10K	1.06×
12	Maine	~10K	1.06×
13	New Mexico	~10K	1.04×
14	New Hampshire	~10K	1.04×
15	Idaho	~10K	1.03×
16	Washington, District of Columbia	~9K	1.03×
17	Nebraska	~10K	1.02×
18	Mississippi	~20K	0.98×
19	Arkansas	~20K	0.97×
20	Kansas	~20K	0.96×
21	Oklahoma	~30K	0.95×
22	Iowa	~20K	0.95×
23	Louisiana	~30K	0.92×
24	Kentucky	~30K	0.92×
25	Utah	~20K	0.92×
26	Alabama	~40K	0.91×
27	Connecticut	~30K	0.91×
28	Nevada	~20K	0.91×
29	Oregon	~30K	0.90×
30	South Carolina	~40K	0.89×
31	Missouri	~40K	0.88×
32	Wisconsin	~40K	0.88×
33	Tennessee	~50K	0.87×
34	Indiana	~40K	0.87×
35	Minnesota	~30K	0.87×
36	Colorado	~40K	0.86×
37	Virginia	~60K	0.85×
38	Maryland	~40K	0.85×
39	Washington	~50K	0.83×
40	Massachusetts	~50K	0.83×
41	Michigan	~60K	0.82×
42	Ohio	~70K	0.81×
43	New Jersey	~60K	0.81×
44	North Carolina	~70K	0.80×
45	California	~200K	0.79×
46	Pennsylvania	~70K	0.79×
47	Illinois	~70K	0.77×
48	Florida	~100K	0.69×
49	New York	~100K	0.69×
50	Texas	~200K	0.68×

Affinity by region — Alternative fuel vehicle, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alternative fuel vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alternative fuel vehicle audience
#	Interest	Category	×
01	Porsche Boxster	Cars & Mobility	209.96×
02	Audi S6	Cars & Mobility	134.38×
03	Audi TT	Cars & Mobility	89.67×
04	BMW X1	Cars & Mobility	87.64×
05	Audi Q3	Cars & Mobility	85.60×
06	BMW 6 Series	Cars & Mobility	80.63×
07	Audi A8	Cars & Mobility	80.63×
08	BMW 1 Series	Cars & Mobility	77.52×
09	Audi A7	Cars & Mobility	71.99×
10	Porsche Macan	Cars & Mobility	68.75×
11	BMW 4 Series	Cars & Mobility	61.08×
12	Audi A6	Cars & Mobility	54.48×
13	Audi A5	Cars & Mobility	52.88×
14	Plug-in hybrid	Cars & Mobility	48.43×
15	Audi Q5	Cars & Mobility	47.99×
16	Audi Q7	Cars & Mobility	44.79×
17	BMW M4	Cars & Mobility	43.13×
18	Audi R8	Cars & Mobility	40.68×
19	Porsche 911	Cars & Mobility	27.48×
20	Family car	Cars & Mobility	18.18×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alternative fuel vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Alternative fuel vehicle audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	4.31×
Indulgence	JOY	2.35×
Luxury Orientation	PREMIUM	2.19×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Alternative fuel vehicle audience · Rather not
Trait	Cluster	Score
Spirituality	BALANCE	0.69×
Creativity	OPEN	0.71×
Tradition	CONSERVATISM	0.74×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Alternative fuel vehicle have in United States?

Alternative fuel vehicle has an estimated audience of 2,782,546 people in United States, concentrated in California and Texas.

What is the gender split and age of Alternative fuel vehicle fans?

24.4% of Alternative fuel vehicle fans are female, 75.6% are male, with an average age of 46.3 years.

Which brands do Alternative fuel vehicle fans like most?

Alternative fuel vehicle fans show strongest brand affinity for Porsche Boxster (209.96×), Plug-in hybrid (48.43×), and Audi Q3 (85.6×) over the country average.

Where do Alternative fuel vehicle fans live in United States?

Alternative fuel vehicle fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Alternative fuel vehicle fans also like?

Beyond Alternative fuel vehicle itself, the audience over-indexes on Plug-in hybrid (48.43×), Audi Q3 (85.6×), BMW X1 (87.64×), and Porsche Macan (68.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Alternative fuel vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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