Alternative fuel vehicle Audience in United States

Alternative fuel vehicle has an estimated audience of 2,782,546 people in United States. 24.4% are female, 75.6% are male, average age 46.3. Top regions: California, Texas, Georgia. Top brand affinities: Porsche Boxster, Plug-in hybrid, Audi Q3, BMW X1, Porsche Macan.

The average Alternative fuel vehicle fan in United States is 46.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Georgia. Top brand affinities include Porsche Boxster, Plug-in hybrid, Audi Q3, with strongest over-indexing on Porsche Boxster (306.27× the country average). Demographically, the Alternative fuel vehicle audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Alternative fuel vehicle fans

Demographic split for Alternative fuel vehicle audience in United States
MetricValue
Female24.4%
Male75.6%
Average age46.3
Estimated audience size2,782,546

Audience persona

The typical Alternative fuel vehicle fan in United States is more male, around 46.3 years old, with strong Family Orientation tendencies and a notable affinity for Porsche Boxster.

Top regions in United States

Top regions ranked by reach for Alternative fuel vehicle in United States
RegionReachAffinity
California274,4990.9×
Texas148,4290.62×
Georgia109,7641.28×
Florida95,1090.5×
New York84,5640.54×
Arizona76,3331.34×
Illinois54,7520.59×
Ohio54,5260.64×
Pennsylvania53,9700.58×
Virginia51,8240.76×
North Carolina50,0890.6×
Michigan38,1120.52×
Tennessee34,9650.63×
Washington31,7320.57×
New Jersey31,4940.45×
Indiana30,0660.59×
Missouri29,1180.65×
South Carolina28,2860.68×
Alabama27,1870.7×
Oklahoma25,6850.83×
Kentucky25,2780.72×
Colorado24,7210.56×
Massachusetts24,3800.44×
Louisiana23,3650.65×
Maryland23,1510.48×
Wisconsin22,9750.55×
Arkansas20,4280.89×
Mississippi19,7090.86×
Minnesota19,5010.49×
Oregon19,2760.6×
Kansas17,5340.8×
Connecticut17,4770.63×
Iowa16,6450.73×
New Mexico16,3241.17×
Idaho16,2771.17×
Nevada16,2710.6×
West Virginia16,2711.26×
Alaska16,2372.73×
Hawaii15,5491.3×
Utah14,9030.6×
New Hampshire14,5241.32×
Nebraska14,2221.02×
Montana14,1541.83×
South Dakota13,9712.17×
North Dakota13,6032.38×
Wyoming13,1623.19×
Rhode Island12,9461.46×
Maine12,9381.3×
Vermont12,7332.61×
Delaware11,5931.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alternative fuel vehicle audience
BrandAffinityCategory
Porsche Boxster306.27×Cars & Mobility
Plug-in hybrid37.18×Cars & Mobility
Audi Q383.62×Cars & Mobility
BMW X191.88×Cars & Mobility
Porsche Macan65.09×Cars & Mobility
BMW 1 Series97.29×Cars & Mobility
Audi A656.47×Cars & Mobility
Audi Q549.62×Cars & Mobility
Hybrid electric vehicle30.22×Cars & Mobility
Audi Q744.89×Cars & Mobility
Autism Awareness19.03×Health
Audi S6137.82×Cars & Mobility
Renault Zoe200.62×Cars & Mobility
Diabetes mellitus awareness12.48×Health
BMW 6 Series78.75×Cars & Mobility
Audi A761.74×Cars & Mobility
Audi R834.02×Cars & Mobility
Tesla Motors10.27×Cars & Mobility
Tram13.12×Cars & Mobility
BMW M435.38×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alternative fuel vehicle audience
TraitClusterScore
Family OrientationCONSERVATISM3.79
Luxury OrientationPREMIUM3.19
Risk AppetiteTHRILL3.14
Early Adopter MentalityPOWER2.13
SustainabilityBALANCE2.07
Quality AwarenessPREMIUM1.93

Worldwide distribution

Worldwide audience distribution share by country for Alternative fuel vehicle
CountryShare
United States27.5%
United Kingdom10.6%
Italy9.1%

See Alternative fuel vehicle audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Alternative fuel vehicle have in United States?

Alternative fuel vehicle has an estimated audience of 2,782,546 people in United States, concentrated in California and Texas.

What is the gender split and age of Alternative fuel vehicle fans?

24.4% of Alternative fuel vehicle fans are female, 75.6% are male, with an average age of 46.3 years.

Which brands do Alternative fuel vehicle fans like most?

Alternative fuel vehicle fans show strongest brand affinity for Porsche Boxster (306.27×), Plug-in hybrid (37.18×), and Audi Q3 (83.62×) over the country average.

Where do Alternative fuel vehicle fans live in United States?

Alternative fuel vehicle fans in United States are most concentrated in California (reach 274,499), Texas (reach 148,429), and Georgia (reach 109,764). These three regions account for the largest share of the active audience.

What other brands do Alternative fuel vehicle fans also like?

Beyond Alternative fuel vehicle itself, the audience over-indexes on Plug-in hybrid (37.18×), Audi Q3 (83.62×), BMW X1 (91.88×), and Porsche Macan (65.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alternative fuel vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.