Rascasse Audience Intelligence

Audi TT Audience in United States

A data profile of the people who buy, follow and care about Audi TT in United States — modelled from more than twelve digital signal sources. Audi TT has an estimated audience of 528,725 people in United States.

#260among Car type in United States#293among Car Model in United States#1009in Cars & Mobility

The average Audi TT fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alternative fuel vehicle, Porsche Boxster, BMW 1 Series, with strongest over-indexing on Alternative fuel vehicle (89.67× the country average).

Demographically, the Audi TT audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audi TT fan in United States is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Alternative fuel vehicle.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi TT profile in United States.

Audience size
529K
in United States
Gender
20.8%♀
79.2% male
Age
36.2
average years
Country rank
#35481
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi TT fans

20.8% are female, 79.2% are male, average age 36.2.

Fig. 02

Gender split

20.8%
Female
79.2%
Male
Demographic split for Audi TT audience in United States
MetricValue
Female20.8%
Male79.2%
Average age36.2
Estimated audience size528,725
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Audi TT audience in United States
Age bracketShare%
16-1927%
20-2921%
30-3919%
40-4917%
50+15%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Audi TT audience comes from United States.

Worldwide audience distribution share by country for Audi TT
CountryShare
Brazil9.4%
Germany8.4%
United States7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi TT audience in United States is strongest.

Fig. 05

Top regions by affinity

Audi TT fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.43×
02Utah~7K1.42×
03Colorado~10K1.39×
04Connecticut~7K1.29×
05California~70K1.24×
06Florida~40K1.23×
07New Hampshire~3K1.22×
08Oregon~7K1.20×
09Idaho~3K1.18×
10Massachusetts~10K1.17×
11Vermont~1K1.15×
12Illinois~20K1.13×
13Nevada~6K1.13×
14New Jersey~10K1.06×
15Texas~50K1.04×
16Pennsylvania~20K1.04×
17Virginia~10K1.04×
18New Mexico~3K1.04×
19Maine~2K1.03×
20Rhode Island~2K1.03×
21Arizona~10K1.02×
22Minnesota~8K1.02×
23Alaska~1K1.01×
24Wisconsin~8K0.99×
25North Carolina~20K0.98×
26Washington, District of Columbia~2K0.98×
27Ohio~20K0.97×
28Georgia~20K0.97×
29Nebraska~3K0.97×
30Maryland~9K0.96×
31New York~30K0.95×
32Michigan~10K0.95×
33Montana~1K0.95×
34Indiana~9K0.94×
35Missouri~8K0.94×
36Kansas~4K0.94×
37Tennessee~10K0.92×
38Oklahoma~5K0.90×
39Iowa~4K0.89×
40South Dakota~1K0.88×
41West Virginia~2K0.87×
42North Dakota<1K0.87×
43Delaware~1K0.86×
44South Carolina~7K0.84×
45Kentucky~6K0.84×
46Hawaii~2K0.82×
47Alabama~6K0.78×
48Arkansas~3K0.77×
49Louisiana~5K0.68×
50Mississippi~3K0.64×
Fig. 06

Affinity by region

Affinity by region — Audi TT, United States
0.64×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi TT audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi TT audience
#·InterestCategoryAffinity×
01Porsche BoxsterCars & Mobility160.68×
02BMW 1 SeriesCars & Mobility141.87×
03Audi A8Cars & Mobility137.65×
04Jaguar F-TypeCars & Mobility121.16×
05BMW 4 SeriesCars & Mobility109.74×
06Audi A7Cars & Mobility106.41×
07BMW X1Cars & Mobility100.98×
08Tesla RoadsterCars & Mobility99.25×
09Alternative fuel vehicleCars & Mobility89.67×
10BMW X6Cars & Mobility78.70×
11Audi A5Cars & Mobility78.65×
12Audi A6Cars & Mobility75.59×
13Audi A3Cars & Mobility74.59×
14Porsche MacanCars & Mobility74.05×
15Mercedes-Benz S-ClassCars & Mobility69.04×
16Audi Q7Cars & Mobility68.02×
17Audi Q5Cars & Mobility58.40×
18Porsche CayenneCars & Mobility57.83×
19BMW 7 SeriesCars & Mobility57.45×
20Google NewsNews20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi TT audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi TT audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.72×
Family OrientationCONSERVATISM2.52×
Luxury OrientationPREMIUM2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi TT audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.72×
SpiritualityBALANCE0.78×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi TT have in United States?

Audi TT has an estimated audience of 528,725 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audi TT fans?

20.8% of Audi TT fans are female, 79.2% are male, with an average age of 36.2 years.

03

Which brands do Audi TT fans like most?

Audi TT fans show strongest brand affinity for Alternative fuel vehicle (89.67×), Porsche Boxster (160.68×), and BMW 1 Series (141.87×) over the country average.

04

Where do Audi TT fans live in United States?

Audi TT fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Audi TT fans also like?

Beyond Audi TT itself, the audience over-indexes on Porsche Boxster (160.68×), BMW 1 Series (141.87×), Tesla Roadster (99.25×), and Audi A8 (137.65×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Audi TT audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi TT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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