Audi TT Audience in United States

Audi TT logo

Audi TT has an estimated audience of 536,908 people in United States. 20.8% are female, 79.2% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Alternative fuel vehicle, Porsche Boxster, BMW 1 Series, Audi A8, Tesla Roadster.

The average Audi TT fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alternative fuel vehicle, Porsche Boxster, BMW 1 Series, with strongest over-indexing on Alternative fuel vehicle (89.67× the country average). Demographically, the Audi TT audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Audi TT fans

Demographic split for Audi TT audience in United States
MetricValue
Female20.8%
Male79.2%
Average age36.2
Estimated audience size536,908

Audience persona

The typical Audi TT fan in United States is more male, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Alternative fuel vehicle.

Top regions in United States

Top regions ranked by reach for Audi TT in United States
RegionReachAffinity
California76,3431.29×
Texas51,4291.11×
Florida47,4011.3×
New York29,6460.99×
Illinois21,0051.17×
Pennsylvania19,0711.05×
Georgia16,6851.01×
Washington16,3151.51×
Ohio16,0030.97×
North Carolina15,8180.98×
New Jersey15,1601.11×
Michigan13,6910.98×
Virginia13,6781.05×
Massachusetts12,6991.2×
Colorado12,1491.44×
Arizona11,6841.07×
Tennessee9,9740.93×
Indiana9,3970.96×
Maryland9,1180.99×
Missouri8,2290.95×
Wisconsin8,0140.99×
Minnesota7,7871.01×
Oregon7,2861.18×
Connecticut7,2051.34×
Utah6,7761.41×
South Carolina6,6970.83×
Nevada6,1261.18×
Alabama5,8600.78×
Kentucky5,3580.8×
Oklahoma5,3520.9×
Louisiana4,2700.62×
Kansas3,8510.91×
Iowa3,8100.86×
Arkansas3,1760.72×
Idaho3,1491.17×
New Mexico2,6901×
Nebraska2,5150.93×
New Hampshire2,4641.16×
Mississippi2,3720.54×
West Virginia2,0260.81×
Maine1,9751.03×
Hawaii1,8730.81×
Rhode Island1,7901.05×
Washington, District of Columbia1,6091×
Montana1,3390.9×
Delaware1,1940.81×
Alaska1,1180.97×
Vermont1,0371.1×
South Dakota8700.7×
North Dakota8390.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audi TT audience
BrandAffinityCategory
Alternative fuel vehicle89.67×Cars & Mobility
Porsche Boxster160.68×Cars & Mobility
BMW 1 Series141.87×Cars & Mobility
Audi A8137.65×Cars & Mobility
Tesla Roadster99.25×Cars & Mobility
BMW X678.7×Cars & Mobility
Google News20×News
BMW X1100.98×Cars & Mobility
Justin Rose48.28×Sports
Audi Q768.02×Cars & Mobility
Audi A675.59×Cars & Mobility
Audi A7106.41×Cars & Mobility
Porsche Macan74.05×Cars & Mobility
Jaguar F-Type121.16×Cars & Mobility
Porsche Cayenne57.83×Cars & Mobility
Audi A374.59×Cars & Mobility
Audi Q558.4×Cars & Mobility
BMW 4 Series109.74×Cars & Mobility
Mercedes-Benz S-Class69.04×Cars & Mobility
Audi A578.65×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audi TT audience
TraitClusterScore
Luxury OrientationPREMIUM4.12
Family OrientationCONSERVATISM3.58
Risk AppetiteTHRILL2.7
Quality AwarenessPREMIUM1.92
LGBTQ+ IdentityOPEN1.67
Early Adopter MentalityPOWER1.58

Worldwide distribution

Worldwide audience distribution share by country for Audi TT
CountryShare
Brazil9.9%
Germany8.4%
United States7.4%

See Audi TT audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Audi TT have in United States?

Audi TT has an estimated audience of 536,908 people in United States, concentrated in California and Texas.

What is the gender split and age of Audi TT fans?

20.8% of Audi TT fans are female, 79.2% are male, with an average age of 36.2 years.

Which brands do Audi TT fans like most?

Audi TT fans show strongest brand affinity for Alternative fuel vehicle (89.67×), Porsche Boxster (160.68×), and BMW 1 Series (141.87×) over the country average.

Where do Audi TT fans live in United States?

Audi TT fans in United States are most concentrated in California (reach 76,343), Texas (reach 51,429), and Florida (reach 47,401). These three regions account for the largest share of the active audience.

What other brands do Audi TT fans also like?

Beyond Audi TT itself, the audience over-indexes on Porsche Boxster (160.68×), BMW 1 Series (141.87×), Audi A8 (137.65×), and Tesla Roadster (99.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi TT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.