Audi A7 Audience in United States

Audi A7 logo

Audi A7 has an estimated audience of 799,357 people in United States. 25.7% are female, 74.3% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Alternative fuel vehicle, Audi A6, Google News, Audi Q7, Porsche Boxster.

The average Audi A7 fan in United States is 37.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alternative fuel vehicle, Audi A6, Google News, with strongest over-indexing on Alternative fuel vehicle (71.99× the country average). Demographically, the Audi A7 audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Audi A7 fans

Demographic split for Audi A7 audience in United States
MetricValue
Female25.7%
Male74.3%
Average age37.7
Estimated audience size799,357

Audience persona

The typical Audi A7 fan in United States is more male, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Alternative fuel vehicle.

Top regions in United States

Top regions ranked by reach for Audi A7 in United States
RegionReachAffinity
California110,4911.26×
Texas88,5121.29×
Florida66,5201.23×
New York48,6561.09×
Georgia41,2941.68×
Illinois37,1341.39×
North Carolina33,8561.41×
Pennsylvania26,0170.97×
Ohio25,3781.03×
Virginia24,1141.24×
New Jersey23,8271.17×
Michigan21,3501.02×
Washington18,9421.18×
Tennessee18,7531.17×
Massachusetts18,4661.17×
Maryland18,1571.32×
Louisiana16,5571.61×
Missouri16,4471.28×
Arizona15,6790.96×
South Carolina14,7361.23×
Alabama14,1841.27×
Indiana14,0490.96×
Colorado12,9791.03×
Wisconsin12,0811×
Minnesota10,7520.94×
Connecticut10,7251.34×
Nevada9,1911.19×
Mississippi8,8731.35×
Oklahoma8,4710.95×
Utah7,5001.05×
Oregon7,4240.81×
Kentucky7,3990.74×
Kansas6,2380.99×
Arkansas5,6190.85×
Iowa4,6400.7×
Nebraska3,3260.83×
Idaho3,1760.79×
Washington, District of Columbia2,7151.13×
New Mexico2,6150.65×
Rhode Island2,5811.01×
New Hampshire2,5470.81×
Delaware2,1230.96×
West Virginia2,0470.55×
Hawaii2,0270.59×
Maine1,7940.63×
Montana1,1390.51×
South Dakota9570.52×
North Dakota9430.57×
Alaska8620.5×
Vermont8500.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audi A7 audience
BrandAffinityCategory
Alternative fuel vehicle71.99×Cars & Mobility
Audi A682.16×Cars & Mobility
Google News20×News
Audi Q771.89×Cars & Mobility
Porsche Boxster129.35×Cars & Mobility
Audi A8127.78×Cars & Mobility
Audi Q566.48×Cars & Mobility
BMW 1 Series109.92×Cars & Mobility
BMW X188.03×Cars & Mobility
BMW X663.4×Cars & Mobility
Audi A584.57×Cars & Mobility
Audi A369.62×Cars & Mobility
Tesla Roadster68.45×Cars & Mobility
Mercedes-Benz S-Class62.2×Cars & Mobility
Porsche Macan56.42×Cars & Mobility
Audi R844.7×Cars & Mobility
Porsche Cayenne44.36×Cars & Mobility
Justin Rose32.18×Sports
BMW 4 Series86.26×Cars & Mobility
Audi A451.14×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audi A7 audience
TraitClusterScore
Luxury OrientationPREMIUM2.55
Family OrientationCONSERVATISM1.98
Quality AwarenessPREMIUM1.74
Early Adopter MentalityPOWER1.72
Need for SecurityCONSERVATISM1.53
Risk AppetiteTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Audi A7
CountryShare
United States10.6%
Germany9.9%
Italy6.3%

See Audi A7 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Audi A7 have in United States?

Audi A7 has an estimated audience of 799,357 people in United States, concentrated in California and Texas.

What is the gender split and age of Audi A7 fans?

25.7% of Audi A7 fans are female, 74.3% are male, with an average age of 37.7 years.

Which brands do Audi A7 fans like most?

Audi A7 fans show strongest brand affinity for Alternative fuel vehicle (71.99×), Audi A6 (82.16×), and Google News (20×) over the country average.

Where do Audi A7 fans live in United States?

Audi A7 fans in United States are most concentrated in California (reach 110,491), Texas (reach 88,512), and Florida (reach 66,520). These three regions account for the largest share of the active audience.

What other brands do Audi A7 fans also like?

Beyond Audi A7 itself, the audience over-indexes on Audi A6 (82.16×), Google News (20×), Audi Q7 (71.89×), and Porsche Boxster (129.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi A7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.