BMW 3 Series (E46) Audience in United States

BMW 3 Series (E46) logo

BMW 3 Series (E46) has an estimated audience of 879,027 people in United States. 17.6% are female, 82.4% are male, average age 27.4. Top regions: California, Texas, Florida. Top brand affinities: Iyanla Vanzant, Academy Award for Best Original Score, Equinix, Arrietty, Life of Pi.

The average BMW 3 Series (E46) fan in United States is 27.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Iyanla Vanzant, Academy Award for Best Original Score, Equinix, with strongest over-indexing on Iyanla Vanzant (130.45× the country average). Demographically, the BMW 3 Series (E46) audience skews more male with an average age of 27.4, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW 3 Series (E46) fans

Demographic split for BMW 3 Series (E46) audience in United States
MetricValue
Female17.6%
Male82.4%
Average age27.4
Estimated audience size879,027

Audience persona

The typical BMW 3 Series (E46) fan in United States is more male, around 27.4 years old, with strong Family Orientation tendencies and a notable affinity for Iyanla Vanzant.

Top regions in United States

Top regions ranked by reach for BMW 3 Series (E46) in United States
RegionReachAffinity
California160,3911.66×
Texas93,6631.24×
Florida86,5041.45×
New York76,6161.56×
New Jersey36,4071.63×
Georgia36,2701.34×
Illinois35,3181.21×
Pennsylvania34,5131.17×
North Carolina29,4851.11×
Virginia25,1631.18×
Ohio24,9820.92×
Massachusetts24,0651.39×
Arizona23,7001.32×
Washington23,5271.33×
Michigan21,3950.93×
Maryland18,5901.23×
Tennessee15,2280.86×
Indiana13,8500.86×
Colorado13,8501×
South Carolina13,1651×
Connecticut13,0401.48×
Alabama13,0341.06×
Missouri12,3220.87×
Minnesota11,8370.94×
Nevada10,2181.2×
Wisconsin10,1870.77×
Oregon10,0531×
Louisiana9,1780.81×
Kentucky9,1580.83×
Oklahoma7,9030.81×
Utah7,2360.92×
Kansas5,7660.83×
Mississippi5,3230.73×
Arkansas5,0780.7×
Iowa4,7760.66×
Hawaii4,0411.07×
New Mexico3,6120.82×
Idaho3,5390.8×
New Hampshire3,4691×
Nebraska3,4220.78×
Washington, District of Columbia3,1311.19×
Rhode Island3,0791.1×
West Virginia2,5820.63×
Delaware2,5271.04×
Maine2,4100.77×
Alaska1,4790.79×
South Dakota1,2780.63×
Vermont1,2760.83×
Montana1,2450.51×
North Dakota9450.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW 3 Series (E46) audience
BrandAffinityCategory
Iyanla Vanzant130.45×Business & Career
Academy Award for Best Original Score135.06×Movies & TV
Equinix97.1×Business & Career
Arrietty97.47×Movies & TV
Life of Pi44.85×Movies & TV
Iztacalco149.5×Travel & Leisure
Wow! Wow! Wubbzy!32.56×Movies & TV
Academy Award for Best Visual Effects52.33×Movies & TV
Title Nine42.64×Fashion & Accessoires
Star Trek: Insurrection97.28×Movies & TV
Omaha Storm Chasers54.97×Sports
ixigo77.44×Travel & Leisure
Memphis May Fire65.17×Music & Radio
Car of the Year86.13×Cars & Mobility
N1 road (South Africa)10.94×Travel & Leisure
Suikoden IV81.86×Games
Hammock camping18.25×Travel & Leisure
Iyaz83.33×Music & Radio
Louis IX of France61.22×Politics & Society
Ma Mère75.35×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW 3 Series (E46) audience
TraitClusterScore
Family OrientationCONSERVATISM3.51
Luxury OrientationPREMIUM2.57
Early Adopter MentalityPOWER1.96
LGBTQ+ IdentityOPEN1.63
Sports ActivityPOWER1.51
Design AffinityPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for BMW 3 Series (E46)
CountryShare
United States18.7%
India9.0%
Germany8.3%

See BMW 3 Series (E46) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW 3 Series (E46) have in United States?

BMW 3 Series (E46) has an estimated audience of 879,027 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW 3 Series (E46) fans?

17.6% of BMW 3 Series (E46) fans are female, 82.4% are male, with an average age of 27.4 years.

Which brands do BMW 3 Series (E46) fans like most?

BMW 3 Series (E46) fans show strongest brand affinity for Iyanla Vanzant (130.45×), Academy Award for Best Original Score (135.06×), and Equinix (97.1×) over the country average.

Where do BMW 3 Series (E46) fans live in United States?

BMW 3 Series (E46) fans in United States are most concentrated in California (reach 160,391), Texas (reach 93,663), and Florida (reach 86,504). These three regions account for the largest share of the active audience.

What other brands do BMW 3 Series (E46) fans also like?

Beyond BMW 3 Series (E46) itself, the audience over-indexes on Academy Award for Best Original Score (135.06×), Equinix (97.1×), Arrietty (97.47×), and Life of Pi (44.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW 3 Series (E46). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.