Mazda CX-3 Audience in United States

Mazda CX-3 logo

Mazda CX-3 has an estimated audience of 424,198 people in United States. 28.9% are female, 71.1% are male, average age 36.8. Top regions: California, Texas, Florida. Top brand affinities: Mazda CX-30, Mazda6, Seven (Korean singer), Nissan Juke, Ford Focus (third generation).

The average Mazda CX-3 fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mazda CX-30, Mazda6, Seven (Korean singer), with strongest over-indexing on Mazda CX-30 (206.67× the country average). Demographically, the Mazda CX-3 audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Mazda CX-3 fans

Demographic split for Mazda CX-3 audience in United States
MetricValue
Female28.9%
Male71.1%
Average age36.8
Estimated audience size424,198

Audience persona

The typical Mazda CX-3 fan in United States is more male, around 36.8 years old, with strong Family Orientation tendencies and a notable affinity for Mazda CX-30.

Top regions in United States

Top regions ranked by reach for Mazda CX-3 in United States
RegionReachAffinity
California54,8881.18×
Texas41,5731.14×
Florida34,4851.2×
New York29,1841.23×
Pennsylvania22,3801.57×
Illinois16,0901.14×
New Jersey15,5051.44×
Ohio13,2091.01×
Georgia12,8450.98×
North Carolina12,8251×
Washington11,9301.4×
Massachusetts11,4211.37×
Virginia10,9441.06×
Michigan9,0760.82×
Colorado8,3731.25×
Maryland8,1291.11×
Arizona8,0710.93×
Tennessee7,6620.9×
Minnesota7,0191.15×
Connecticut6,9811.64×
Indiana6,8960.89×
Missouri6,8741.01×
Wisconsin6,0980.96×
Oregon5,6371.16×
South Carolina5,1330.8×
Oklahoma4,7901.02×
Louisiana4,6670.85×
Utah4,6021.21×
Kentucky4,4750.84×
Alabama4,3930.74×
Nevada3,8450.94×
Kansas3,1840.95×
Arkansas2,7170.78×
Iowa2,6710.76×
New Hampshire2,3201.39×
Mississippi2,0730.59×
Idaho2,0060.94×
Hawaii1,9701.08×
Nebraska1,9390.91×
West Virginia1,5780.8×
Rhode Island1,5641.16×
Maine1,5060.99×
New Mexico1,5000.71×
Washington, District of Columbia1,3301.04×
Delaware1,1761×
Vermont8361.12×
Montana6550.56×
Alaska6180.68×
South Dakota5110.52×
North Dakota4770.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mazda CX-3 audience
BrandAffinityCategory
Mazda CX-30206.67×Cars & Mobility
Mazda6219.7×Cars & Mobility
Seven (Korean singer)128.95×Music & Radio
Nissan Juke162.39×Cars & Mobility
Ford Focus (third generation)189.74×Cars & Mobility
Nissan X-Trail233.08×Cars & Mobility
Toyota Yaris115.33×Cars & Mobility
Mazdaspeed3368.53×Cars & Mobility
Mazda390.19×Cars & Mobility
Car Craft137.5×News
Mazda CX-563.46×Cars & Mobility
Mazdaspeed335.34×Cars & Mobility
Honda Fit96.46×Cars & Mobility
Used Cars21.15×Cars & Mobility
Overland113.83×Games
Toyota 8690.26×Cars & Mobility
Honda S2000118.45×Cars & Mobility
Honda City102.16×Cars & Mobility
Nissan Z-car206.04×Cars & Mobility
Nissan Micra198.46×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mazda CX-3 audience
TraitClusterScore
Family OrientationCONSERVATISM5.66
Luxury OrientationPREMIUM1.94
PatriotismCONSERVATISM1.86
Need for SecurityCONSERVATISM1.8
Price SensitivityPREMIUM1.64
LGBTQ+ IdentityOPEN1.49

Worldwide distribution

Worldwide audience distribution share by country for Mazda CX-3
CountryShare
Thailand7.9%
Australia6.2%
Japan5.9%

See Mazda CX-3 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Mazda CX-3 have in United States?

Mazda CX-3 has an estimated audience of 424,198 people in United States, concentrated in California and Texas.

What is the gender split and age of Mazda CX-3 fans?

28.9% of Mazda CX-3 fans are female, 71.1% are male, with an average age of 36.8 years.

Which brands do Mazda CX-3 fans like most?

Mazda CX-3 fans show strongest brand affinity for Mazda CX-30 (206.67×), Mazda6 (219.7×), and Seven (Korean singer) (128.95×) over the country average.

Where do Mazda CX-3 fans live in United States?

Mazda CX-3 fans in United States are most concentrated in California (reach 54,888), Texas (reach 41,573), and Florida (reach 34,485). These three regions account for the largest share of the active audience.

What other brands do Mazda CX-3 fans also like?

Beyond Mazda CX-3 itself, the audience over-indexes on Mazda6 (219.7×), Seven (Korean singer) (128.95×), Nissan Juke (162.39×), and Ford Focus (third generation) (189.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mazda CX-3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.