Rascasse Audience Intelligence

Mazda CX-3 Audience in United States

A data profile of the people who buy, follow and care about Mazda CX-3 in United States — modelled from more than twelve digital signal sources. Mazda CX-3 has an estimated audience of 422,599 people in United States.

#290among Car type in United States#334among Car Model in United States#1115in Cars & Mobility

The average Mazda CX-3 fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mazda CX-30, Mazda6, Seven (Korean singer), with strongest over-indexing on Mazda CX-30 (206.67× the country average).

Demographically, the Mazda CX-3 audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mazda CX-3 fan in United States is more male, around 36.8 years old, with strong Family Orientation tendencies and a notable affinity for Mazda CX-30.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mazda CX-3 profile in United States.

Audience size
423K
in United States
Gender
28.9%♀
71.1% male
Age
36.8
average years
Country rank
#40365
Car Model in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mazda CX-3 fans

28.9% are female, 71.1% are male, average age 36.8.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Mazda CX-3 audience in United States
MetricValue
Female28.9%
Male71.1%
Average age36.8
Estimated audience size422,599
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Mazda CX-3 audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Mazda CX-3 audience comes from United States.

Worldwide audience distribution share by country for Mazda CX-3
CountryShare
Thailand7.8%
Australia6.0%
Japan5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mazda CX-3 audience in United States is strongest.

Fig. 05

Top regions by affinity

Mazda CX-3 fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~7K1.56×
02New Jersey~10K1.37×
03Pennsylvania~20K1.35×
04New Hampshire~2K1.30×
05Massachusetts~10K1.29×
06Washington~10K1.25×
07Colorado~8K1.25×
08New York~30K1.21×
09Rhode Island~2K1.19×
10Minnesota~7K1.18×
11Utah~4K1.15×
12Florida~30K1.14×
13Illinois~20K1.12×
14Vermont<1K1.11×
15Maryland~8K1.10×
16California~50K1.09×
17Oregon~5K1.08×
18Texas~40K1.05×
19Hawaii~2K1.05×
20Delaware~1K1.05×
21Missouri~7K1.03×
22Oklahoma~5K1.02×
23Maine~2K1.02×
24Virginia~10K1.01×
25Ohio~10K1.00×
26Wisconsin~6K1.00×
27Nebraska~2K0.99×
28Washington, District of Columbia~1K0.99×
29Idaho~2K0.98×
30North Carolina~10K0.97×
31Georgia~10K0.93×
32Arizona~8K0.93×
33Indiana~7K0.93×
34Nevada~4K0.92×
35Kansas~3K0.92×
36Alaska<1K0.92×
37Louisiana~5K0.90×
38Kentucky~5K0.90×
39West Virginia~2K0.90×
40Tennessee~8K0.88×
41North Dakota<1K0.87×
42South Dakota<1K0.86×
43South Carolina~5K0.85×
44Arkansas~3K0.85×
45Iowa~3K0.84×
46New Mexico~2K0.84×
47Montana<1K0.84×
48Michigan~9K0.82×
49Alabama~5K0.82×
50Mississippi~3K0.80×
Fig. 06

Affinity by region

Affinity by region — Mazda CX-3, United States
0.80×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mazda CX-3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mazda CX-3 audience
#·InterestCategoryAffinity×
01Mazdaspeed3Cars & Mobility368.53×
02MazdaspeedCars & Mobility335.34×
03Nissan X-TrailCars & Mobility233.08×
04Mazda6Cars & Mobility219.70×
05Mazda CX-30Cars & Mobility206.67×
06Nissan Z-carCars & Mobility206.04×
07Ford Focus (third generation)Cars & Mobility189.74×
08Nissan JukeCars & Mobility162.39×
09BMW 5 Series (E39)Cars & Mobility145.84×
10Car CraftNews137.50×
11Seven (Korean singer)Music & Radio128.95×
12Honda S2000Cars & Mobility118.45×
13Toyota YarisCars & Mobility115.33×
14OverlandGames113.83×
15Honda CityCars & Mobility102.16×
16Honda FitCars & Mobility96.46×
17Mazda3Cars & Mobility90.19×
18Mazda CX-5Cars & Mobility63.46×
19National Auto Sport AssociationSports63.17×
20Used CarsCars & Mobility21.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mazda CX-3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mazda CX-3 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.76×
Risk AppetiteTHRILL3.23×
PatriotismCONSERVATISM2.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mazda CX-3 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.86×
SpiritualityBALANCE0.92×
CreativityOPEN0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mazda CX-3 have in United States?

Mazda CX-3 has an estimated audience of 422,599 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mazda CX-3 fans?

28.9% of Mazda CX-3 fans are female, 71.1% are male, with an average age of 36.8 years.

03

Which brands do Mazda CX-3 fans like most?

Mazda CX-3 fans show strongest brand affinity for Mazda CX-30 (206.67×), Mazda6 (219.7×), and Seven (Korean singer) (128.95×) over the country average.

04

Where do Mazda CX-3 fans live in United States?

Mazda CX-3 fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mazda CX-3 fans also like?

Beyond Mazda CX-3 itself, the audience over-indexes on Mazda6 (219.7×), Seven (Korean singer) (128.95×), Nissan Juke (162.39×), and Nissan X-Trail (233.08×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mazda CX-3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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