Honda Fit Audience in United States

Honda Fit has an estimated audience of 1,233,836 people in United States. 34.9% are female, 65.1% are male, average age 39.4. Top regions: California, Texas, Florida. Top brand affinities: Ford Ka, Nissan Juke, Honda City, Toyota Yaris, Nissan X-Trail.

The average Honda Fit fan in United States is 39.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ford Ka, Nissan Juke, Honda City, with strongest over-indexing on Ford Ka (250× the country average). Demographically, the Honda Fit audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Honda Fit fans

Demographic split for Honda Fit audience in United States
MetricValue
Female34.9%
Male65.1%
Average age39.4
Estimated audience size1,233,836

Audience persona

The typical Honda Fit fan in United States is more male, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Ford Ka.

Top regions in United States

Top regions ranked by reach for Honda Fit in United States
RegionReachAffinity
California212,3681.57×
Texas112,2691.06×
Florida89,5121.07×
New York74,9431.09×
Pennsylvania47,7511.15×
Illinois45,6161.11×
Ohio43,6611.15×
Georgia41,3831.09×
North Carolina41,2231.11×
Washington37,5901.52×
New Jersey37,1511.18×
Virginia36,9781.23×
Massachusetts32,0431.32×
Arizona27,9991.11×
Maryland25,9111.22×
Tennessee24,6451×
Michigan24,1420.75×
Indiana21,5780.96×
Oregon20,2381.43×
Missouri19,0680.96×
Colorado17,6570.91×
Wisconsin17,5020.94×
Minnesota17,2040.97×
South Carolina16,4960.89×
Connecticut14,5411.18×
Alabama13,6570.79×
Kentucky13,3790.86×
Oklahoma11,9910.88×
Nevada11,8310.99×
Louisiana11,8040.74×
Utah11,7821.07×
Hawaii10,0521.9×
Kansas9,4140.97×
Arkansas8,9350.88×
Iowa8,3640.82×
Mississippi6,1370.6×
Idaho5,5430.9×
New Hampshire5,3781.11×
Nebraska5,2750.85×
New Mexico5,2160.84×
Maine4,5481.03×
Rhode Island4,2751.09×
Washington, District of Columbia4,0671.1×
West Virginia4,0230.7×
Delaware2,9080.85×
Vermont2,3401.08×
Montana2,2640.66×
Alaska1,9610.74×
South Dakota1,7360.61×
North Dakota1,3010.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Honda Fit audience
BrandAffinityCategory
Ford Ka250×Cars & Mobility
Nissan Juke145.83×Cars & Mobility
Honda City129.76×Cars & Mobility
Toyota Yaris71.43×Cars & Mobility
Nissan X-Trail138.74×Cars & Mobility
BMW i395.43×Cars & Mobility
Family car19.42×Cars & Mobility
Hyundai i20118.83×Cars & Mobility
Nissan Micra110.67×Cars & Mobility
Honda CR-V19.8×Cars & Mobility
Nissan Qashqai93.56×Cars & Mobility
City car20×Cars & Mobility
Mitsubishi Pajero56.1×Cars & Mobility
Honda Civic16.56×Cars & Mobility
Hatchback12.35×Cars & Mobility
Hyundai i30101.82×Cars & Mobility
Ford EcoSport34.54×Cars & Mobility
Subcompact car39.96×Cars & Mobility
Hyundai Santa Fe25.33×Cars & Mobility
Honda Pilot21.63×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Honda Fit audience
TraitClusterScore
Family OrientationCONSERVATISM4.68
Price SensitivityPREMIUM2.37
Need for SecurityCONSERVATISM1.72
Quality AwarenessPREMIUM1.33
Luxury OrientationPREMIUM1.26
Urban LifestyleOPEN1.25

Worldwide distribution

Worldwide audience distribution share by country for Honda Fit
CountryShare
Brazil35.3%
United States18.9%
Japan15.7%

See Honda Fit audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Honda Fit have in United States?

Honda Fit has an estimated audience of 1,233,836 people in United States, concentrated in California and Texas.

What is the gender split and age of Honda Fit fans?

34.9% of Honda Fit fans are female, 65.1% are male, with an average age of 39.4 years.

Which brands do Honda Fit fans like most?

Honda Fit fans show strongest brand affinity for Ford Ka (250×), Nissan Juke (145.83×), and Honda City (129.76×) over the country average.

Where do Honda Fit fans live in United States?

Honda Fit fans in United States are most concentrated in California (reach 212,368), Texas (reach 112,269), and Florida (reach 89,512). These three regions account for the largest share of the active audience.

What other brands do Honda Fit fans also like?

Beyond Honda Fit itself, the audience over-indexes on Nissan Juke (145.83×), Honda City (129.76×), Toyota Yaris (71.43×), and Nissan X-Trail (138.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Honda Fit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.