Rascasse Audience Intelligence

Nissan X-Trail Audience in United States

A data profile of the people who buy, follow and care about Nissan X-Trail in United States — modelled from more than twelve digital signal sources. Nissan X-Trail has an estimated audience of 397,866 people in United States.

#295among Car type in United States#343among Car Model in United States#1141in Cars & Mobility

The average Nissan X-Trail fan in United States is 41.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nissan Juke, Honda Fit, Mitsubishi Mirage, with strongest over-indexing on Nissan Juke (170.14× the country average).

Demographically, the Nissan X-Trail audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nissan X-Trail fan in United States is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Nissan Juke.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan X-Trail profile in United States.

Audience size
398K
in United States
Gender
35.9%♀
64.1% male
Age
41.3
average years
Country rank
#41753
Car Model in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan X-Trail fans

35.9% are female, 64.1% are male, average age 41.3.

Fig. 02

Gender split

35.9%
Female
64.1%
Male
Demographic split for Nissan X-Trail audience in United States
MetricValue
Female35.9%
Male64.1%
Average age41.3
Estimated audience size397,866
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Nissan X-Trail audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3917%
40-4919%
50+29%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Nissan X-Trail audience comes from United States.

Worldwide audience distribution share by country for Nissan X-Trail
CountryShare
United Kingdom5.1%
Germany4.9%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan X-Trail audience in United States is strongest.

Fig. 05

Top regions by affinity

Nissan X-Trail fans by region: top regions in United States
#RegionReachAffinity×
01California~70K1.51×
02Florida~40K1.45×
03New York~30K1.44×
04New Jersey~10K1.44×
05Texas~50K1.41×
06Washington~10K1.29×
07Colorado~8K1.28×
08Illinois~20K1.24×
09Virginia~10K1.19×
10Arizona~10K1.19×
11Washington, District of Columbia~1K1.16×
12Nevada~4K1.13×
13Utah~4K1.13×
14Oregon~5K1.10×
15Connecticut~4K1.10×
16Georgia~10K1.09×
17Massachusetts~9K1.09×
18Hawaii~2K1.08×
19Alaska<1K1.05×
20Tennessee~8K1.04×
21Maryland~7K1.02×
22New Mexico~2K1.02×
23Maine~1K1.00×
24North Carolina~10K0.99×
25Idaho~2K0.99×
26Montana~1K0.99×
27Vermont<1K0.99×
28Rhode Island~1K0.98×
29New Hampshire~2K0.96×
30North Dakota<1K0.96×
31Arkansas~3K0.95×
32Delaware~1K0.95×
33South Dakota<1K0.95×
34Pennsylvania~10K0.92×
35South Carolina~6K0.92×
36Kansas~3K0.92×
37West Virginia~2K0.92×
38Mississippi~3K0.91×
39Nebraska~2K0.91×
40Oklahoma~4K0.90×
41Wisconsin~5K0.88×
42Louisiana~5K0.88×
43Iowa~3K0.88×
44Minnesota~5K0.87×
45Indiana~6K0.86×
46Missouri~6K0.86×
47Alabama~5K0.86×
48Kentucky~4K0.86×
49Michigan~9K0.83×
50Ohio~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Nissan X-Trail, United States
0.74×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan X-Trail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan X-Trail audience
#·InterestCategoryAffinity×
01Nissan AlmeraCars & Mobility327.23×
02Nissan TiidaCars & Mobility222.91×
03Nissan NoteCars & Mobility208.56×
04Nissan JukeCars & Mobility170.14×
05Mitsubishi MirageCars & Mobility143.73×
06Honda FitCars & Mobility135.41×
07Mitsubishi PajeroCars & Mobility124.61×
08Nissan MicraCars & Mobility124.21×
09Toyota YarisCars & Mobility92.35×
10Toyota HiAceCars & Mobility89.85×
11Hyundai AccentCars & Mobility80.25×
12Kia RioCars & Mobility75.14×
13Continuously variable transmissionCars & Mobility71.30×
14Toyota FortunerCars & Mobility58.45×
15Personal luxury carCars & Mobility52.63×
16Nissan PathfinderCars & Mobility46.71×
17Hyundai Santa FeCars & Mobility37.69×
18Hiking bootFashion & Accessoires21.32×
19Hybrid electric vehicleCars & Mobility21.21×
20Performance carCars & Mobility20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan X-Trail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan X-Trail audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.38×
Risk AppetiteTHRILL3.86×
Family OrientationCONSERVATISM3.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan X-Trail audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.92×
IndulgenceJOY0.99×
Convenience OrientationPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan X-Trail have in United States?

Nissan X-Trail has an estimated audience of 397,866 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nissan X-Trail fans?

35.9% of Nissan X-Trail fans are female, 64.1% are male, with an average age of 41.3 years.

03

Which brands do Nissan X-Trail fans like most?

Nissan X-Trail fans show strongest brand affinity for Nissan Juke (170.14×), Honda Fit (135.41×), and Mitsubishi Mirage (143.73×) over the country average.

04

Where do Nissan X-Trail fans live in United States?

Nissan X-Trail fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan X-Trail fans also like?

Beyond Nissan X-Trail itself, the audience over-indexes on Honda Fit (135.41×), Mitsubishi Mirage (143.73×), Personal luxury car (52.63×), and Nissan Almera (327.23×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan X-Trail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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