Nissan X-Trail Audience in United States

Nissan X-Trail logo

Nissan X-Trail has an estimated audience of 398,427 people in United States. 35.9% are female, 64.1% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Nissan Juke, Honda Fit, Mitsubishi Mirage, Personal luxury car, Nissan Almera.

The average Nissan X-Trail fan in United States is 41.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nissan Juke, Honda Fit, Mitsubishi Mirage, with strongest over-indexing on Nissan Juke (170.14× the country average). Demographically, the Nissan X-Trail audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Nissan X-Trail fans

Demographic split for Nissan X-Trail audience in United States
MetricValue
Female35.9%
Male64.1%
Average age41.3
Estimated audience size398,427

Audience persona

The typical Nissan X-Trail fan in United States is more male, around 41.3 years old, with strong Family Orientation tendencies and a notable affinity for Nissan Juke.

Top regions in United States

Top regions ranked by reach for Nissan X-Trail in United States
RegionReachAffinity
California72,0721.64×
Texas52,2041.52×
Florida40,1081.49×
New York33,4491.5×
Illinois17,5831.32×
New Jersey15,9921.58×
Georgia13,7521.12×
Virginia12,3641.27×
North Carolina11,9951×
Pennsylvania11,4420.85×
Washington11,2021.4×
Arizona10,3531.27×
Massachusetts9,0761.16×
Colorado8,9251.42×
Michigan8,0100.77×
Tennessee8,0011×
Ohio7,7650.63×
Maryland7,2671.06×
Oregon5,9031.29×
Indiana5,7670.79×
Missouri5,1070.8×
Connecticut4,8961.23×
Wisconsin4,8010.8×
South Carolina4,7120.79×
Utah4,5781.28×
Nevada4,4681.16×
Minnesota4,3520.76×
Louisiana3,6710.71×
Alabama3,6230.65×
Oklahoma3,5870.81×
Kentucky3,2750.66×
Kansas2,6930.86×
Arkansas2,5190.77×
Iowa2,3050.7×
Washington, District of Columbia2,1761.82×
Hawaii2,1011.23×
Idaho1,9720.99×
Mississippi1,9400.59×
New Mexico1,8790.94×
Nebraska1,4250.71×
New Hampshire1,2520.8×
Maine1,2410.87×
Rhode Island1,0460.82×
Alaska9841.15×
Montana9650.87×
West Virginia8620.46×
Delaware7900.72×
Vermont6110.87×
South Dakota5640.61×
North Dakota5490.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nissan X-Trail audience
BrandAffinityCategory
Nissan Juke170.14×Cars & Mobility
Honda Fit135.41×Cars & Mobility
Mitsubishi Mirage143.73×Cars & Mobility
Personal luxury car52.63×Cars & Mobility
Nissan Almera327.23×Cars & Mobility
Toyota Yaris92.35×Cars & Mobility
Mitsubishi Pajero124.61×Cars & Mobility
Nissan Tiida222.91×Cars & Mobility
Nissan Note208.56×Cars & Mobility
Toyota Fortuner58.45×Cars & Mobility
Hiking boot21.32×Fashion & Accessoires
Hyundai Accent80.25×Cars & Mobility
Nissan Pathfinder46.71×Cars & Mobility
Hyundai Santa Fe37.69×Cars & Mobility
Kia Rio75.14×Cars & Mobility
Nissan Micra124.21×Cars & Mobility
Toyota HiAce89.85×Cars & Mobility
Performance car20×Cars & Mobility
Continuously variable transmission71.3×Cars & Mobility
Hybrid electric vehicle21.21×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nissan X-Trail audience
TraitClusterScore
Family OrientationCONSERVATISM5.61
Price SensitivityPREMIUM2.29
MindfulnessBALANCE1.5
Quality AwarenessPREMIUM1.49
Luxury OrientationPREMIUM1.49
Community OrientationOPEN1.46

Worldwide distribution

Worldwide audience distribution share by country for Nissan X-Trail
CountryShare
United Kingdom5.3%
Germany4.9%
Italy4.9%

See Nissan X-Trail audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Nissan X-Trail have in United States?

Nissan X-Trail has an estimated audience of 398,427 people in United States, concentrated in California and Texas.

What is the gender split and age of Nissan X-Trail fans?

35.9% of Nissan X-Trail fans are female, 64.1% are male, with an average age of 41.3 years.

Which brands do Nissan X-Trail fans like most?

Nissan X-Trail fans show strongest brand affinity for Nissan Juke (170.14×), Honda Fit (135.41×), and Mitsubishi Mirage (143.73×) over the country average.

Where do Nissan X-Trail fans live in United States?

Nissan X-Trail fans in United States are most concentrated in California (reach 72,072), Texas (reach 52,204), and Florida (reach 40,108). These three regions account for the largest share of the active audience.

What other brands do Nissan X-Trail fans also like?

Beyond Nissan X-Trail itself, the audience over-indexes on Honda Fit (135.41×), Mitsubishi Mirage (143.73×), Personal luxury car (52.63×), and Nissan Almera (327.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nissan X-Trail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.