Rascasse Audience Intelligence

Hiking boot Audience in United States

A data profile of the people who buy, follow and care about Hiking boot in United States — modelled from more than twelve digital signal sources. Hiking boot has an estimated audience of 9,557,350 people in United States.

#2370among Topic in United States#190in Fashion & Accessoires

The average Hiking boot fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include REI, Outdoor recreation, Merrell (company), with strongest over-indexing on REI (3.23× the country average).

Demographically, the Hiking boot audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hiking boot fan in United States is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for REI.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hiking boot profile in United States.

Audience size
9.6M
in United States
Gender
47.5%♀
52.5% male
Age
41.1
average years
Country rank
#3743
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hiking boot fans

47.5% are female, 52.5% are male, average age 41.1.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Hiking boot audience in United States
MetricValue
Female47.5%
Male52.5%
Average age41.1
Estimated audience size9,557,350
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Hiking boot audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4921%
50+25%
Fig. 04

Worldwide distribution

21.2%

of the worldwide Hiking boot audience comes from United States.

Worldwide audience distribution share by country for Hiking boot
CountryShare
United States21.2%
Japan13.0%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hiking boot audience in United States is strongest.

Fig. 05

Top regions by affinity

Hiking boot fans by region: top regions in United States
#RegionReachAffinity×
01Montana~40K1.64×
02Vermont~20K1.42×
03Wyoming~20K1.39×
04Colorado~200K1.35×
05Alaska~30K1.35×
06Maine~50K1.32×
07New Hampshire~50K1.31×
08Utah~100K1.30×
09Idaho~60K1.24×
10Washington~200K1.23×
11Oregon~100K1.21×
12West Virginia~50K1.16×
13California~1M1.15×
14New Mexico~50K1.10×
15Massachusetts~200K1.05×
16Tennessee~200K1.03×
17New York~500K1.01×
18Arizona~200K1.01×
19Arkansas~80K1.01×
20Pennsylvania~300K0.99×
21Connecticut~90K0.98×
22Kentucky~100K0.96×
23Rhode Island~30K0.96×
24South Dakota~20K0.96×
25Virginia~200K0.94×
26Minnesota~100K0.93×
27Hawaii~40K0.93×
28Kansas~70K0.92×
29Indiana~200K0.91×
30Ohio~300K0.89×
31North Carolina~300K0.89×
32Missouri~100K0.89×
33Wisconsin~100K0.89×
34Nevada~80K0.89×
35Michigan~200K0.88×
36Oklahoma~90K0.88×
37Georgia~300K0.87×
38Iowa~70K0.87×
39New Jersey~200K0.86×
40Illinois~300K0.83×
41Texas~700K0.82×
42Maryland~100K0.82×
43Alabama~100K0.82×
44Nebraska~40K0.82×
45Washington, District of Columbia~20K0.82×
46Delaware~20K0.75×
47South Carolina~100K0.74×
48Mississippi~60K0.74×
49Louisiana~90K0.71×
50Florida~400K0.64×
Fig. 06

Affinity by region

Affinity by region — Hiking boot, United States
0.64×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hiking boot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hiking boot audience
#·InterestCategoryAffinity×
01core powerSports17.21×
02Running WarehouseShopping16.80×
03road runner sportsShopping12.94×
04Merrell (company)Fashion & Accessoires11.29×
05Keen (shoe company)Fashion & Accessoires9.22×
06Ski touringSports6.19×
07Ski mountaineeringSports5.74×
08WaterfowlPets & Animals3.62×
09L.L.BeanFashion & Accessoires3.55×
10PatagoniaFashion & Accessoires3.40×
11Backcountry skiingSports3.40×
12REIFashion & Accessoires3.23×
13Duck huntingSports2.91×
14Fly fishingSports2.80×
15Turkey huntingSports2.70×
16Fox huntingSports2.70×
17Outdoor enthusiastSports2.01×
18Mitch McConnellPolitics & Society1.97×
19AdventureTravel & Leisure1.53×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hiking boot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hiking boot audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.16×
TravellingTHRILL1.68×
Sports ActivityPOWER1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hiking boot audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
Social Media UsageJOY0.91×
Family OrientationCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hiking boot have in United States?

Hiking boot has an estimated audience of 9,557,350 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hiking boot fans?

47.5% of Hiking boot fans are female, 52.5% are male, with an average age of 41.1 years.

03

Which brands do Hiking boot fans like most?

Hiking boot fans show strongest brand affinity for REI (3.23×), Outdoor recreation (1.52×), and Merrell (company) (11.29×) over the country average.

04

Where do Hiking boot fans live in United States?

Hiking boot fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Hiking boot fans also like?

Beyond Hiking boot itself, the audience over-indexes on Outdoor recreation (1.52×), Merrell (company) (11.29×), core power (17.21×), and Mitch McConnell (1.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Hiking boot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hiking boot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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