Hiking boot Audience in United States

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Hiking boot has an estimated audience of 9,557,350 people in United States. 47.5% are female, 52.5% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: REI, Outdoor recreation, Merrell (company), core power, Ski mountaineering.

The average Hiking boot fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include REI, Outdoor recreation, Merrell (company), with strongest over-indexing on REI (3.23× the country average). Demographically, the Hiking boot audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Sustainability, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Hiking boot fans

Demographic split for Hiking boot audience in United States
MetricValue
Female47.5%
Male52.5%
Average age41.1
Estimated audience size9,557,350

Audience persona

The typical Hiking boot fan in United States is balanced, around 41.1 years old, with strong Sustainability tendencies and a notable affinity for REI.

Top regions in United States

Top regions ranked by reach for Hiking boot in United States
RegionReachAffinity
California1,257,9161.2×
Texas733,9830.89×
New York575,2181.08×
Florida438,4430.68×
Pennsylvania324,1191.01×
Illinois280,6190.88×
Georgia272,3130.92×
Ohio269,5630.92×
North Carolina261,3550.91×
Washington248,8951.3×
Virginia233,7791×
Michigan222,9820.89×
New Jersey220,1610.91×
Arizona213,5951.09×
Colorado213,3071.42×
Tennessee203,4771.06×
Massachusetts198,1601.05×
Indiana165,1410.95×
Maryland142,9260.87×
Missouri140,5480.91×
Oregon132,6161.21×
Wisconsin130,7820.91×
Minnesota125,0490.91×
Kentucky118,5550.99×
Utah116,0911.36×
Alabama112,4030.84×
South Carolina103,9210.72×
Oklahoma96,3330.91×
Connecticut90,0340.94×
Louisiana86,6280.7×
Nevada85,6540.93×
Arkansas80,4361.02×
Kansas73,2090.97×
Iowa68,4720.87×
Idaho59,1871.23×
Mississippi53,0350.67×
New Mexico52,9651.11×
West Virginia50,9141.14×
New Hampshire48,4971.29×
Maine46,3701.35×
Montana40,2081.52×
Nebraska38,1660.8×
Hawaii38,0650.93×
Rhode Island28,5140.94×
Alaska23,6931.16×
Washington, District of Columbia23,2210.81×
Vermont21,6171.29×
South Dakota19,3010.87×
Wyoming18,1101.28×
Delaware17,4950.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hiking boot audience
BrandAffinityCategory
REI3.23×Fashion & Accessoires
Outdoor recreation1.52×Sports
Merrell (company)11.29×Fashion & Accessoires
core power17.21×Sports
Ski mountaineering5.74×Sports
road runner sports12.94×Shopping
Running Warehouse16.8×Shopping
L.L.Bean3.55×Fashion & Accessoires
Ski touring6.19×Sports
Turkey hunting2.7×Sports
Waterfowl3.62×Pets & Animals
Adventure1.53×Travel & Leisure
Fox hunting2.7×Sports
Outdoor enthusiast2.01×Sports
Patagonia3.4×Fashion & Accessoires
Duck hunting2.91×Sports
Fly fishing2.8×Sports
Backcountry skiing3.4×Sports
Keen (shoe company)9.22×Fashion & Accessoires
National park2.28×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hiking boot audience
TraitClusterScore
SustainabilityBALANCE2.17
PatriotismCONSERVATISM1.71
Luxury OrientationPREMIUM1.66
Sports ActivityPOWER1.47
Family OrientationCONSERVATISM1.45
TravellingTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Hiking boot
CountryShare
United States21.2%
Japan13.0%
Germany7.6%

See Hiking boot audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Hiking boot have in United States?

Hiking boot has an estimated audience of 9,557,350 people in United States, concentrated in California and Texas.

What is the gender split and age of Hiking boot fans?

47.5% of Hiking boot fans are female, 52.5% are male, with an average age of 41.1 years.

Which brands do Hiking boot fans like most?

Hiking boot fans show strongest brand affinity for REI (3.23×), Outdoor recreation (1.52×), and Merrell (company) (11.29×) over the country average.

Where do Hiking boot fans live in United States?

Hiking boot fans in United States are most concentrated in California (reach 1,257,916), Texas (reach 733,983), and New York (reach 575,218). These three regions account for the largest share of the active audience.

What other brands do Hiking boot fans also like?

Beyond Hiking boot itself, the audience over-indexes on Outdoor recreation (1.52×), Merrell (company) (11.29×), core power (17.21×), and Ski mountaineering (5.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hiking boot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.