Rascasse Audience Intelligence

road runner sports Target Market in United States

A data profile of the people who buy, follow and care about road runner sports in United States — modelled from more than twelve digital signal sources. road runner sports has an estimated audience of 1,495,881 people in United States.

#3among Sports equipment in United States#1852among Brand in United States#303in Shopping

The average road runner sports fan in United States is 35.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Arizona, Washington.

Top brand affinities include IPANEMA, Havaianas, Zoom!, with strongest over-indexing on IPANEMA (270.57× the country average).

Demographically, the road runner sports audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical road runner sports fan in United States is balanced, around 35.5 years old, with strong Convenience Orientation tendencies and a notable affinity for IPANEMA.

Category: Shopping · Type: Brand · Subtype: Sports equipment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the road runner sports profile in United States.

Audience size
1.5M
in United States
Gender
48.7%♀
51.3% male
Age
35.5
average years
Country rank
#17806
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of road runner sports

48.7% are female, 51.3% are male, average age 35.5.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for road runner sports audience in United States
MetricValue
Female48.7%
Male51.3%
Average age35.5
Estimated audience size1,495,881
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the road runner sports audience in United States
Age bracketShare%
16-1931%
20-2918%
30-3918%
40-4921%
50+12%
Fig. 04

Worldwide distribution

94.7%

of the worldwide road runner sports audience comes from United States.

Worldwide audience distribution share by country for road runner sports
CountryShare
United States94.7%
Mexico0.7%
Japan0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the road runner sports audience in United States is strongest.

Fig. 05

Top regions by affinity

road runner sports customers by region in United States
#RegionReachAffinity×
01California~900K5.56×
02Arizona~100K4.68×
03Washington~100K4.23×
04New Jersey~100K3.33×
05Maryland~80K3.29×
06Colorado~70K3.18×
07Oregon~50K2.84×
08Washington, District of Columbia~10K2.32×
09Virginia~80K2.27×
10Illinois~100K1.98×
11Georgia~70K1.45×
12Ohio~60K1.32×
13Pennsylvania~60K1.11×
14Vermont~2K0.70×
15Delaware~3K0.68×
16Alaska~2K0.68×
17Hawaii~4K0.66×
18Montana~3K0.65×
19North Dakota~2K0.65×
20South Dakota~2K0.63×
21Idaho~4K0.59×
22Rhode Island~3K0.57×
23West Virginia~4K0.56×
24Maine~3K0.54×
25New Hampshire~3K0.53×
26New Mexico~4K0.51×
27New York~40K0.50×
28Nebraska~4K0.50×
29Mississippi~6K0.47×
30Connecticut~7K0.46×
31Nevada~6K0.45×
32Arkansas~6K0.45×
33Kansas~5K0.45×
34Wisconsin~10K0.43×
35Iowa~5K0.43×
36South Carolina~9K0.42×
37Utah~6K0.42×
38Alabama~8K0.39×
39Kentucky~7K0.39×
40Oklahoma~6K0.39×
41Tennessee~10K0.38×
42Indiana~10K0.38×
43Louisiana~7K0.38×
44North Carolina~20K0.37×
45Massachusetts~10K0.36×
46Missouri~8K0.35×
47Minnesota~7K0.34×
48Michigan~10K0.31×
49Florida~30K0.30×
50Texas~30K0.27×
Fig. 06

Affinity by region

Affinity by region — road runner sports, United States
0.27×1.00×5.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the road runner sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for road runner sports audience
#·InterestCategoryAffinity×
01IPANEMATravel & Leisure270.57×
02DeliverooFood & Beverages108.89×
03HavaianasFashion & Accessoires58.43×
04Changing HabitsHealth25.85×
05La Gazzetta dello SportSports20.00×
06SauconySports19.90×
07Blue HeelersFashion & Accessoires14.37×
08Hiking bootFashion & Accessoires12.94×
09Winter Olympic GamesSports11.75×
10Mary Elizabeth WinsteadMovies & TV11.31×
11Zoom!Business & Career10.06×
12PelotonSports10.00×
13Band of BrothersMovies & TV9.65×
14ASICSFashion & Accessoires8.32×
15Wearable technologyTechnology & Electronics7.58×
16QVCMovies & TV4.77×
17Planet FitnessSports3.34×
18FedExBusiness & Career3.12×
19Track and fieldSports3.09×
20Physical fitnessSports1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the road runner sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by road runner sports audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.50×
IndulgenceJOY2.47×
Family OrientationCONSERVATISM2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by road runner sports audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
TraditionCONSERVATISM0.72×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is road runner sports's target market in United States?

road runner sports's target market in United States covers an estimated 1,495,881 people, concentrated in California and Arizona.

02

What is the gender split and age of road runner sports customers?

48.7% of the road runner sports audience are female, 51.3% are male, with an average age of 35.5 years.

03

Which brands do road runner sports fans like most?

road runner sports fans show strongest brand affinity for IPANEMA (270.57×), Havaianas (58.43×), and Zoom! (10.06×) over the country average.

04

Where do road runner sports fans live in United States?

road runner sports fans in United States are most concentrated in California (reach ~900K), Arizona (reach ~100K), and Washington (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do road runner sports fans also like?

Beyond road runner sports itself, the audience over-indexes on Havaianas (58.43×), Zoom! (10.06×), Deliveroo (108.89×), and Changing Habits (25.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports equipment audiences in United States

See road runner sports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for road runner sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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