road runner sports Audience in United States

road runner sports has an estimated audience of 1,484,371 people in United States. 48.7% are female, 51.3% are male, average age 35.5. Top regions: California, New Jersey, Arizona. Top brand affinities: IPANEMA, Autism Awareness, Diabetes mellitus awareness, Havaianas, Microblogging.

The average road runner sports fan in United States is 35.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New Jersey, Arizona. Top brand affinities include IPANEMA, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on IPANEMA (304.55× the country average). Demographically, the road runner sports audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Sports equipment

Demographics of road runner sports fans

Demographic split for road runner sports audience in United States
MetricValue
Female48.7%
Male51.3%
Average age35.5
Estimated audience size1,484,371

Audience persona

The typical road runner sports fan in United States is balanced, around 35.5 years old, with strong Indulgence tendencies and a notable affinity for IPANEMA.

Top regions in United States

Top regions ranked by reach for road runner sports in United States
RegionReachAffinity
California809,1994.96×
New Jersey113,6893.01×
Arizona113,0133.73×
Illinois100,3992.03×
Washington92,6013.11×
Virginia71,8581.99×
Maryland71,4972.8×
Georgia63,2961.38×
Ohio61,5191.35×
Pennsylvania59,2651.19×
Colorado55,2322.36×
New York54,6230.66×
Texas48,7730.38×
Florida39,6660.39×
Oregon39,3552.31×
North Carolina22,8230.51×
Massachusetts15,8230.54×
Michigan14,7930.38×
Tennessee13,1790.44×
Indiana12,1140.45×
South Carolina11,3050.51×
Wisconsin10,3350.46×
Missouri9,3550.39×
Alabama9,2360.45×
Washington, District of Columbia8,5271.91×
Minnesota8,4740.4×
Nevada8,1950.57×
Connecticut8,1670.55×
Kentucky7,5430.41×
Louisiana7,2030.38×
Utah6,0390.45×
Oklahoma5,9950.36×
Kansas5,5550.47×
Arkansas5,5190.45×
Iowa5,4940.45×
Hawaii4,9670.78×
Mississippi4,8030.39×
Idaho4,5650.61×
New Mexico4,2220.57×
West Virginia3,6880.53×
Nebraska3,6580.49×
Delaware3,0610.75×
New Hampshire2,7880.48×
Montana2,5990.63×
Maine2,5540.48×
Rhode Island2,3450.5×
Vermont1,8000.69×
Alaska1,7670.56×
South Dakota1,4410.42×
Wyoming1,2830.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for road runner sports audience
BrandAffinityCategory
IPANEMA304.55×Travel & Leisure
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Havaianas49.96×Fashion & Accessoires
Microblogging12.67×Technology & Electronics
ASICS12.47×Fashion & Accessoires
Singer-songwriter5.51×Music & Radio
Deliveroo98.28×Food & Beverages
Planet Fitness4.47×Sports
Mary Elizabeth Winstead20×Movies & TV
Income tax13.19×Business & Career
Zoom!7.78×Business & Career
MSN3.86×News
Changing Habits18.27×Health
Saucony16.51×Sports
Winter Olympic Games9.17×Sports
Diaper bag5.31×Kids & Family
Hiking boot7.43×Fashion & Accessoires
Charles, Prince of Wales18.87×Politics & Society
Staples (Canada)3.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by road runner sports audience
TraitClusterScore
IndulgenceJOY2.21
SustainabilityBALANCE1.81
Sports ActivityPOWER1.81
Luxury OrientationPREMIUM1.65
Healthy LifestyleBALANCE1.63
LGBTQ+ IdentityOPEN1.51

Worldwide distribution

Worldwide audience distribution share by country for road runner sports
CountryShare
United States94.7%
Japan0.7%
Mexico0.7%

See road runner sports audiences in other countries

More Sports equipment audiences in United States

Frequently asked questions

How many fans does road runner sports have in United States?

road runner sports has an estimated audience of 1,484,371 people in United States, concentrated in California and New Jersey.

What is the gender split and age of road runner sports fans?

48.7% of road runner sports fans are female, 51.3% are male, with an average age of 35.5 years.

Which brands do road runner sports fans like most?

road runner sports fans show strongest brand affinity for IPANEMA (304.55×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do road runner sports fans live in United States?

road runner sports fans in United States are most concentrated in California (reach 809,199), New Jersey (reach 113,689), and Arizona (reach 113,013). These three regions account for the largest share of the active audience.

What other brands do road runner sports fans also like?

Beyond road runner sports itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Havaianas (49.96×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for road runner sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.