FansEdge Audience in United States
FansEdge has an estimated audience of 465,543 people in United States. 41.6% are female, 58.4% are male, average age 45.6. Top regions: California, Texas, Illinois. Top brand affinities: Alaska, Nebraska, Minnesota, Israel, Sinaloa.
The average FansEdge fan in United States is 45.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Alaska, Nebraska, Minnesota, with strongest over-indexing on Alaska (2.47× the country average). Demographically, the FansEdge audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Sports equipment
Demographics of FansEdge fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 45.6 |
| Estimated audience size | 465,543 |
Audience persona
The typical FansEdge fan in United States is more male, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Alaska.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 51,863 | 1.01× |
| Texas | 31,708 | 0.79× |
| Illinois | 28,860 | 1.86× |
| New York | 26,081 | 1× |
| Florida | 25,727 | 0.82× |
| Pennsylvania | 24,272 | 1.55× |
| Ohio | 22,467 | 1.57× |
| Michigan | 17,970 | 1.48× |
| North Carolina | 13,367 | 0.95× |
| Georgia | 13,207 | 0.92× |
| Indiana | 12,702 | 1.49× |
| Virginia | 12,019 | 1.06× |
| New Jersey | 11,999 | 1.01× |
| Tennessee | 11,790 | 1.26× |
| South Carolina | 10,146 | 1.45× |
| Arizona | 9,345 | 0.98× |
| Wisconsin | 9,180 | 1.31× |
| Alabama | 8,669 | 1.33× |
| Missouri | 8,318 | 1.11× |
| Maryland | 7,098 | 0.89× |
| Kentucky | 6,799 | 1.16× |
| Washington | 6,776 | 0.73× |
| Massachusetts | 6,377 | 0.7× |
| Colorado | 6,328 | 0.86× |
| Louisiana | 5,932 | 0.99× |
| Iowa | 5,426 | 1.41× |
| Minnesota | 5,083 | 0.76× |
| Kansas | 5,074 | 1.38× |
| Nevada | 4,829 | 1.07× |
| Oklahoma | 4,526 | 0.88× |
| Nebraska | 4,152 | 1.78× |
| Connecticut | 3,927 | 0.84× |
| Oregon | 3,778 | 0.71× |
| Utah | 3,566 | 0.86× |
| Mississippi | 2,907 | 0.76× |
| Arkansas | 2,842 | 0.74× |
| West Virginia | 2,475 | 1.14× |
| New Mexico | 2,265 | 0.97× |
| Delaware | 1,957 | 1.52× |
| Montana | 1,575 | 1.22× |
| Idaho | 1,421 | 0.61× |
| New Hampshire | 1,306 | 0.71× |
| Hawaii | 1,305 | 0.65× |
| South Dakota | 1,011 | 0.94× |
| Washington, District of Columbia | 947 | 0.68× |
| North Dakota | 871 | 0.91× |
| Rhode Island | 840 | 0.57× |
| Maine | 696 | 0.42× |
| Vermont | 331 | 0.4× |
| Wyoming | 330 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 2.47× | Travel & Leisure |
| Nebraska | 2.69× | Travel & Leisure |
| Minnesota | 1.58× | Travel & Leisure |
| Israel | 1.7× | Travel & Leisure |
| Sinaloa | 2.86× | Travel & Leisure |
| Google Analytics | 2.61× | Internet & Social Media |
| Governor of Michigan | 3.55× | Politics & Society |
| Elsword | 7.79× | Games |
| Goop | 2.44× | Internet & Social Media |
| Urban horticulture | 1.54× | Home & Garden |
| Home staging | 2.22× | Home & Garden |
| Hipster | 3.89× | Politics & Society |
| Sailor | 1.95× | Travel & Leisure |
| Graham Greene | 2.42× | Literature |
| Kerala | 2.59× | Travel & Leisure |
| Zoo Tycoon (series) | 7.79× | Games |
| Jeep Wagoneer | 2.2× | Cars & Mobility |
| Vocal harmony | 1.74× | Music & Radio |
| Wok | 2.5× | Food & Beverages |
| Cherish (group) | 4.01× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.22 |
| Price Sensitivity | PREMIUM | 1.16 |
| Luxury Orientation | PREMIUM | 1.13 |
| Extroversion | THRILL | 1.12 |
| Need for Security | CONSERVATISM | 1.11 |
| Risk Appetite | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 98.6% |
| United Arab Emirates | 0.3% |
| Germany | 0.2% |
See FansEdge audiences in other countries
More Sports equipment audiences in United States
- Play It Again Sports (3,690,692)
- Eastbay (1,498,344)
- road runner sports (1,484,371)
- Louisville Slugger (516,562)
- Atletica (337,696)
Frequently asked questions
How many fans does FansEdge have in United States?
FansEdge has an estimated audience of 465,543 people in United States, concentrated in California and Texas.
What is the gender split and age of FansEdge fans?
41.6% of FansEdge fans are female, 58.4% are male, with an average age of 45.6 years.
Which brands do FansEdge fans like most?
FansEdge fans show strongest brand affinity for Alaska (2.47×), Nebraska (2.69×), and Minnesota (1.58×) over the country average.
Where do FansEdge fans live in United States?
FansEdge fans in United States are most concentrated in California (reach 51,863), Texas (reach 31,708), and Illinois (reach 28,860). These three regions account for the largest share of the active audience.
What other brands do FansEdge fans also like?
Beyond FansEdge itself, the audience over-indexes on Nebraska (2.69×), Minnesota (1.58×), Israel (1.7×), and Sinaloa (2.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for FansEdge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.