Rascasse Audience Intelligence

FansEdge Target Market in United States

A data profile of the people who buy, follow and care about FansEdge in United States — modelled from more than twelve digital signal sources. FansEdge has an estimated audience of 464,377 people in United States.

#6among Sports equipment in United States#3935among Brand in United States#535in Shopping

The average FansEdge fan in United States is 45.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include QVC, FedEx, Mortgage loans, with strongest over-indexing on QVC (7.79× the country average).

Demographically, the FansEdge audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FansEdge fan in United States is more male, around 45.6 years old, with strong Convenience Orientation tendencies and a notable affinity for QVC.

Category: Shopping · Type: Brand · Subtype: Sports equipment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FansEdge profile in United States.

Audience size
464K
in United States
Gender
41.6%♀
58.4% male
Age
45.6
average years
Country rank
#38255
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of FansEdge

41.6% are female, 58.4% are male, average age 45.6.

Fig. 02

Gender split

41.6%
Female
58.4%
Male
Demographic split for FansEdge audience in United States
MetricValue
Female41.6%
Male58.4%
Average age45.6
Estimated audience size464,377
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the FansEdge audience in United States
Age bracketShare%
16-194%
20-2913%
30-3924%
40-4932%
50+27%
Fig. 04

Worldwide distribution

98.6%

of the worldwide FansEdge audience comes from United States.

Worldwide audience distribution share by country for FansEdge
CountryShare
United States98.6%
United Arab Emirates0.3%
Germany0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FansEdge audience in United States is strongest.

Fig. 05

Top regions by affinity

FansEdge customers by region in United States
#RegionReachAffinity×
01Illinois~30K1.84×
02Delaware~2K1.76×
03Nebraska~4K1.72×
04Wisconsin~10K1.48×
05Indiana~10K1.44×
06Pennsylvania~20K1.42×
07Ohio~20K1.42×
08South Carolina~10K1.39×
09Iowa~5K1.37×
10Kansas~5K1.37×
11Montana~2K1.36×
12Michigan~20K1.35×
13Alabama~8K1.28×
14Tennessee~10K1.25×
15West Virginia~2K1.13×
16Kentucky~7K1.12×
17Louisiana~6K1.05×
18Missouri~8K1.04×
19Nevada~5K1.04×
20New Mexico~2K1.02×
21South Dakota~1K1.02×
22Virginia~10K0.99×
23North Carolina~10K0.98×
24New Jersey~10K0.98×
25North Dakota<1K0.98×
26Arizona~9K0.94×
27California~50K0.93×
28Georgia~10K0.93×
29New York~20K0.92×
30Maryland~7K0.86×
31Oklahoma~4K0.86×
32Mississippi~3K0.86×
33Utah~4K0.85×
34Connecticut~4K0.84×
35Alaska<1K0.84×
36Vermont<1K0.83×
37Colorado~6K0.82×
38Arkansas~3K0.80×
39New Hampshire~1K0.80×
40Rhode Island~1K0.79×
41Florida~20K0.77×
42Hawaii~2K0.77×
43Washington, District of Columbia~1K0.77×
44Minnesota~5K0.76×
45Idaho~2K0.76×
46Washington~7K0.75×
47Texas~30K0.74×
48Maine~1K0.74×
49Oregon~4K0.72×
50Massachusetts~6K0.71×
Fig. 06

Affinity by region

Affinity by region — FansEdge, United States
0.71×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FansEdge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FansEdge audience
#·InterestCategoryAffinity×
01QVCMovies & TV7.79×
02FanaticsFashion & Accessoires4.51×
03FedExBusiness & Career4.33×
04Weather forecastingHome & Garden4.27×
05Mortgage loansBusiness & Career3.17×
06Masters TournamentSports3.10×
07Discount storesShopping2.95×
08Vehicle insuranceCars & Mobility2.91×
09Shopping mallsShopping2.68×
10Solar energyHome & Garden2.52×
11PinterestInternet & Social Media2.16×
12Pizza HutFood & Beverages2.03×
13GolfSports2.02×
14BarbecueFood & Beverages1.89×
15McDonald'sFood & Beverages1.83×
16United States Postal ServiceBusiness & Career1.80×
17FurnitureHome & Garden1.79×
18EBayShopping1.73×
19AirbnbTravel & Leisure1.69×
20NFLSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FansEdge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FansEdge audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.04×
PatriotismCONSERVATISM1.73×
Price SensitivityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FansEdge audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.74×
Design AffinityPREMIUM0.75×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is FansEdge's target market in United States?

FansEdge's target market in United States covers an estimated 464,377 people, concentrated in California and Texas.

02

What is the gender split and age of FansEdge customers?

41.6% of the FansEdge audience are female, 58.4% are male, with an average age of 45.6 years.

03

Which brands do FansEdge fans like most?

FansEdge fans show strongest brand affinity for QVC (7.79×), FedEx (4.33×), and Mortgage loans (3.17×) over the country average.

04

Where do FansEdge fans live in United States?

FansEdge fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Illinois (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do FansEdge fans also like?

Beyond FansEdge itself, the audience over-indexes on FedEx (4.33×), Mortgage loans (3.17×), Pinterest (2.16×), and Shopping malls (2.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports equipment audiences in United States

See FansEdge audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FansEdge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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