Eastbay Audience in United States

Eastbay logo

Eastbay has an estimated audience of 1,498,343 people in United States. 31.4% are female, 68.6% are male, average age 32.1. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Thom Browne, Graham Greene, Chili con carne, Natural rubber.

The average Eastbay fan in United States is 32.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Thom Browne, Graham Greene, with strongest over-indexing on Combat sport (2.28× the country average). Demographically, the Eastbay audience skews more male with an average age of 32.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Sports equipment

Demographics of Eastbay fans

Demographic split for Eastbay audience in United States
MetricValue
Female31.4%
Male68.6%
Average age32.1
Estimated audience size1,498,343

Audience persona

The typical Eastbay fan in United States is more male, around 32.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Eastbay in United States
RegionReachAffinity
California340,0772.06×
Texas107,7450.84×
Florida103,4091.02×
New York67,5820.81×
Ohio66,8871.45×
Georgia50,9811.1×
North Carolina44,5450.99×
Illinois42,2400.85×
South Carolina41,4141.84×
Michigan39,2381×
Pennsylvania39,2030.78×
Virginia33,4450.92×
Maryland27,3951.06×
Wisconsin27,3711.21×
Alabama26,2711.26×
Massachusetts25,5490.87×
Indiana25,4270.93×
Arizona24,8950.81×
Washington24,5020.82×
New Jersey23,6230.62×
Louisiana22,9821.19×
Tennessee22,3230.74×
Missouri20,8780.86×
Mississippi18,1901.47×
Minnesota17,7520.83×
Kentucky17,4330.93×
Colorado16,2020.69×
Oklahoma15,2790.92×
Iowa14,2521.15×
Arkansas12,6621.03×
Kansas12,3051.04×
Oregon11,8290.69×
Nevada11,5030.79×
Connecticut11,2940.75×
Utah10,6620.79×
Nebraska9,5091.27×
New Mexico7,4430.99×
West Virginia7,0801.01×
Rhode Island7,0131.47×
Hawaii5,8050.9×
Idaho5,5250.74×
Alaska5,1341.6×
South Dakota4,8121.39×
Montana4,1461×
North Dakota4,0851.33×
Washington, District of Columbia3,9700.88×
Delaware3,0690.74×
Maine3,0130.56×
New Hampshire2,6460.45×
Wyoming2,2751.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eastbay audience
BrandAffinityCategory
Combat sport2.28×Sports
Thom Browne8.39×Fashion & Accessoires
Graham Greene5.01×Literature
Chili con carne6.11×Food & Beverages
Natural rubber1.54×Cars & Mobility
Surf kayaking10.78×Sports
Staycation2.27×Home & Garden
Sue Monk Kidd20.76×Literature
Jesse Plemons2.2×Movies & TV
Overtone5.96×Beauty & Wellness
Racing1.55×Cars & Mobility
Nebraska Cornhuskers football2.1×Sports
Highland games5.2×Sports
Nick Jr. (Australia)5.19×Kids & Family
Arnold Palmer3.54×Sports
Consequence (rapper)3.65×Music & Radio
Ellen Burstyn4.8×Movies & TV
Graham Greene (actor)3.15×
Ash vs Evil Dead6.79×Movies & TV
Hog Hunting1.63×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eastbay audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.57
Early Adopter MentalityPOWER1.55
SustainabilityBALANCE1.38
Family OrientationCONSERVATISM1.37
Luxury OrientationPREMIUM1.35
ExtroversionTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Eastbay
CountryShare
United States81.9%
United Kingdom4.3%
Japan3.9%

See Eastbay audiences in other countries

More Sports equipment audiences in United States

Frequently asked questions

How many fans does Eastbay have in United States?

Eastbay has an estimated audience of 1,498,343 people in United States, concentrated in California and Texas.

What is the gender split and age of Eastbay fans?

31.4% of Eastbay fans are female, 68.6% are male, with an average age of 32.1 years.

Which brands do Eastbay fans like most?

Eastbay fans show strongest brand affinity for Combat sport (2.28×), Thom Browne (8.39×), and Graham Greene (5.01×) over the country average.

Where do Eastbay fans live in United States?

Eastbay fans in United States are most concentrated in California (reach 340,077), Texas (reach 107,745), and Florida (reach 103,409). These three regions account for the largest share of the active audience.

What other brands do Eastbay fans also like?

Beyond Eastbay itself, the audience over-indexes on Thom Browne (8.39×), Graham Greene (5.01×), Chili con carne (6.11×), and Natural rubber (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eastbay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.