Rascasse Audience Intelligence

Eastbay Target Market in United States

A data profile of the people who buy, follow and care about Eastbay in United States — modelled from more than twelve digital signal sources. Eastbay has an estimated audience of 1,472,633 people in United States.

#4among Sports equipment in United States#1866among Brand in United States#309in Shopping

The average Eastbay fan in United States is 32.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Foot Locker, San Francisco 49ers, Champs Sports, with strongest over-indexing on Foot Locker (7.96× the country average).

Demographically, the Eastbay audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eastbay fan in United States is more male, around 32.1 years old, with strong Family Orientation tendencies and a notable affinity for Foot Locker.

Category: Shopping · Type: Brand · Subtype: Sports equipment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eastbay profile in United States.

Audience size
1.5M
in United States
Gender
31.4%♀
68.6% male
Age
32.1
average years
Country rank
#18012
Brand in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eastbay

31.4% are female, 68.6% are male, average age 32.1.

Fig. 02

Gender split

31.4%
Female
68.6%
Male
Demographic split for Eastbay audience in United States
MetricValue
Female31.4%
Male68.6%
Average age32.1
Estimated audience size1,472,633
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Eastbay audience in United States
Age bracketShare%
16-1937%
20-2923%
30-3919%
40-4914%
50+7%
Fig. 04

Worldwide distribution

81.7%

of the worldwide Eastbay audience comes from United States.

Worldwide audience distribution share by country for Eastbay
CountryShare
United States81.7%
United Kingdom4.3%
Japan4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eastbay audience in United States is strongest.

Fig. 05

Top regions by affinity

Eastbay customers by region in United States
#RegionReachAffinity×
01California~300K1.95×
02South Carolina~40K1.85×
03Rhode Island~8K1.62×
04Alaska~5K1.51×
05Mississippi~20K1.45×
06Ohio~60K1.39×
07South Dakota~5K1.33×
08North Dakota~4K1.30×
09Wisconsin~30K1.25×
10Alabama~30K1.23×
11Nebraska~9K1.22×
12Louisiana~20K1.17×
13Iowa~10K1.14×
14Montana~4K1.06×
15Florida~100K1.05×
16New Mexico~8K1.05×
17West Virginia~7K1.05×
18Georgia~50K1.04×
19Utah~10K1.04×
20Michigan~40K1.02×
21Kansas~10K1.02×
22Maryland~30K1.01×
23Arkansas~10K1.01×
24Wyoming~2K1.01×
25North Carolina~40K0.94×
26Washington, District of Columbia~4K0.92×
27Massachusetts~30K0.91×
28Indiana~20K0.91×
29Kentucky~20K0.91×
30Oklahoma~20K0.91×
31Hawaii~6K0.91×
32Virginia~30K0.88×
33Missouri~20K0.88×
34Minnesota~20K0.82×
35Delaware~3K0.82×
36Illinois~40K0.81×
37Washington~20K0.79×
38Nevada~10K0.79×
39Idaho~6K0.79×
40Texas~100K0.78×
41New York~60K0.78×
42Arizona~20K0.78×
43Tennessee~20K0.76×
44Connecticut~10K0.76×
45Pennsylvania~40K0.74×
46Oregon~10K0.69×
47Colorado~20K0.68×
48Maine~4K0.67×
49New Jersey~20K0.63×
50New Hampshire~4K0.60×
Fig. 06

Affinity by region

Affinity by region — Eastbay, United States
0.60×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eastbay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eastbay audience
#·InterestCategoryAffinity×
01Zach LaVineSports20.87×
02Champs SportsSports14.45×
03Boscov'sFashion & Accessoires9.20×
04Flight ClubMovies & TV8.18×
05Foot LockerShopping7.96×
06San Francisco 49ersSports6.41×
07Beats ElectronicsTechnology & Electronics6.39×
08PumaFashion & Accessoires5.22×
09Aaron RodgersSports4.64×
10Michael JordanSports4.29×
11Air JordanFashion & Accessoires4.29×
12Charlotte HornetsSports4.23×
13Under ArmourFashion & Accessoires4.00×
14New BalanceFashion & Accessoires3.97×
15Minnesota TimberwolvesSports3.92×
16LeBron JamesSports3.60×
17Houston RocketsSports3.24×
18Sneaker collectingFashion & Accessoires3.14×
19NikeFashion & Accessoires2.30×
20Planet FitnessSports2.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eastbay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eastbay audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.62×
IndulgenceJOY1.49×
Early Adopter MentalityPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eastbay audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.73×
DIY MentalityTHRILL0.77×
CreativityOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eastbay's target market in United States?

Eastbay's target market in United States covers an estimated 1,472,633 people, concentrated in California and Florida.

02

What is the gender split and age of Eastbay customers?

31.4% of the Eastbay audience are female, 68.6% are male, with an average age of 32.1 years.

03

Which brands do Eastbay fans like most?

Eastbay fans show strongest brand affinity for Foot Locker (7.96×), San Francisco 49ers (6.41×), and Champs Sports (14.45×) over the country average.

04

Where do Eastbay fans live in United States?

Eastbay fans in United States are most concentrated in California (reach ~300K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Eastbay fans also like?

Beyond Eastbay itself, the audience over-indexes on San Francisco 49ers (6.41×), Champs Sports (14.45×), Zach LaVine (20.87×), and Boscov's (9.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports equipment audiences in United States

See Eastbay audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eastbay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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