Play It Again Sports Audience in United States

Play It Again Sports logo

Play It Again Sports has an estimated audience of 3,690,691 people in United States. 43.3% are female, 56.7% are male, average age 37.9. Top regions: California, Ohio, Florida. Top brand affinities: Alaska, Minnesota, Pro-Ject, Sinaloa, Product design.

The average Play It Again Sports fan in United States is 37.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Ohio, Florida. Top brand affinities include Alaska, Minnesota, Pro-Ject, with strongest over-indexing on Alaska (2.84× the country average). Demographically, the Play It Again Sports audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Sports equipment

Demographics of Play It Again Sports fans

Demographic split for Play It Again Sports audience in United States
MetricValue
Female43.3%
Male56.7%
Average age37.9
Estimated audience size3,690,691

Audience persona

The typical Play It Again Sports fan in United States is more male, around 37.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Play It Again Sports in United States
RegionReachAffinity
California248,1480.61×
Ohio217,7691.92×
Florida190,7700.76×
Illinois174,8501.42×
North Carolina170,6581.54×
Texas126,1620.4×
Georgia124,8401.1×
Minnesota119,1572.25×
Michigan117,0481.21×
Colorado107,6541.85×
Virginia103,1141.15×
Missouri86,2421.45×
New York86,0250.42×
Wisconsin85,5331.54×
Massachusetts84,5951.16×
Indiana84,1601.25×
Tennessee79,8231.08×
Pennsylvania78,0280.63×
Maryland72,7251.15×
South Carolina60,6621.09×
Arizona54,0610.72×
Washington53,7150.73×
Kentucky47,6461.03×
Idaho37,8952.05×
Iowa35,9271.18×
Oregon34,9920.83×
New Jersey32,7330.35×
Kansas31,8681.1×
Alaska28,7573.64×
Nebraska28,3651.53×
Connecticut26,4790.72×
Arkansas23,9080.79×
Maine23,6411.79×
Oklahoma20,9750.51×
Utah19,0840.58×
Mississippi17,8730.59×
Alabama17,0330.33×
Montana15,6321.53×
Nevada13,3310.37×
New Hampshire13,1910.91×
West Virginia11,3570.66×
New Mexico10,1540.55×
Vermont8,2231.27×
Louisiana7,7700.16×
North Dakota6,7090.88×
South Dakota5,8970.69×
Rhode Island4,8560.41×
Delaware4,5070.44×
Washington, District of Columbia4,0510.37×
Wyoming1,4590.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Play It Again Sports audience
BrandAffinityCategory
Alaska2.84×Travel & Leisure
Minnesota2.86×Travel & Leisure
Pro-Ject6.21×Music & Radio
Sinaloa4.24×Travel & Leisure
Product design2.26×Business & Career
Nebraska2.41×Travel & Leisure
Israel1.73×Travel & Leisure
Sailor3.96×Travel & Leisure
Justice2.26×Politics & Society
Governor of Michigan5.16×Politics & Society
Saving1.81×Business & Career
Goop3.27×Internet & Social Media
Fairy godmother4.5×Literature
Hipster5.65×Politics & Society
Wok3.67×Food & Beverages
JDSU1.64×Business & Career
Google Analytics2.61×Internet & Social Media
Vocal harmony2.34×Music & Radio
Voter registration2.44×Politics & Society
Electrolyte2.38×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Play It Again Sports audience
TraitClusterScore
Urban LifestyleOPEN1.4
Community OrientationOPEN1.3
DIY MentalityTHRILL1.28
Sports ActivityPOWER1.24
Convenience OrientationPREMIUM1.23
Risk AppetiteTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for Play It Again Sports
CountryShare
United States86.1%
Canada13.9%
Germany0.0%

See Play It Again Sports audiences in other countries

More Sports equipment audiences in United States

Frequently asked questions

How many fans does Play It Again Sports have in United States?

Play It Again Sports has an estimated audience of 3,690,691 people in United States, concentrated in California and Ohio.

What is the gender split and age of Play It Again Sports fans?

43.3% of Play It Again Sports fans are female, 56.7% are male, with an average age of 37.9 years.

Which brands do Play It Again Sports fans like most?

Play It Again Sports fans show strongest brand affinity for Alaska (2.84×), Minnesota (2.86×), and Pro-Ject (6.21×) over the country average.

Where do Play It Again Sports fans live in United States?

Play It Again Sports fans in United States are most concentrated in California (reach 248,148), Ohio (reach 217,769), and Florida (reach 190,770). These three regions account for the largest share of the active audience.

What other brands do Play It Again Sports fans also like?

Beyond Play It Again Sports itself, the audience over-indexes on Minnesota (2.86×), Pro-Ject (6.21×), Sinaloa (4.24×), and Product design (2.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Play It Again Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.