Rascasse Audience Intelligence

Play It Again Sports Target Market in United States

A data profile of the people who buy, follow and care about Play It Again Sports in United States — modelled from more than twelve digital signal sources. Play It Again Sports has an estimated audience of 3,662,758 people in United States.

#2among Sports equipment in United States#901among Brand in United States#183in Shopping

The average Play It Again Sports fan in United States is 37.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Ohio, Florida.

Top brand affinities include Mortgage loans, FedEx, Pizza Hut, with strongest over-indexing on Mortgage loans (3.03× the country average).

Demographically, the Play It Again Sports audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Play It Again Sports fan in United States is more male, around 37.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Mortgage loans.

Category: Shopping · Type: Brand · Subtype: Sports equipment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Play It Again Sports profile in United States.

Audience size
3.7M
in United States
Gender
43.3%♀
56.7% male
Age
37.9
average years
Country rank
#8678
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Play It Again Sports

43.3% are female, 56.7% are male, average age 37.9.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Play It Again Sports audience in United States
MetricValue
Female43.3%
Male56.7%
Average age37.9
Estimated audience size3,662,758
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Play It Again Sports audience in United States
Age bracketShare%
16-1914%
20-2922%
30-3931%
40-4924%
50+8%
Fig. 04

Worldwide distribution

85.7%

of the worldwide Play It Again Sports audience comes from United States.

Worldwide audience distribution share by country for Play It Again Sports
CountryShare
United States85.7%
Canada14.3%
Germany0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Play It Again Sports audience in United States is strongest.

Fig. 05

Top regions by affinity

Play It Again Sports customers by region in United States
#RegionReachAffinity×
01Alaska~40K5.42×
02Idaho~40K2.07×
03Minnesota~100K1.97×
04Maine~20K1.85×
05Montana~20K1.82×
06Ohio~200K1.69×
07Nebraska~30K1.68×
08Colorado~90K1.63×
09North Carolina~200K1.42×
10Iowa~40K1.41×
11Missouri~80K1.36×
12Wisconsin~80K1.35×
13Illinois~200K1.24×
14Indiana~80K1.19×
15Vermont~8K1.19×
16South Carolina~70K1.17×
17Michigan~100K1.14×
18Massachusetts~80K1.09×
19Kansas~30K1.08×
20Virginia~100K1.07×
21Georgia~100K1.04×
22Maryland~60K0.99×
23Tennessee~70K0.98×
24Arizona~70K0.95×
25North Dakota~7K0.87×
26New Hampshire~10K0.86×
27Kentucky~40K0.83×
28Oregon~30K0.82×
29New Mexico~10K0.74×
30South Dakota~6K0.73×
31Arkansas~20K0.72×
32Florida~200K0.70×
33Connecticut~30K0.70×
34West Virginia~10K0.68×
35Pennsylvania~80K0.67×
36Washington~50K0.65×
37Utah~20K0.58×
38California~200K0.57×
39Mississippi~20K0.55×
40Delaware~6K0.55×
41Oklahoma~20K0.47×
42Texas~100K0.40×
43Rhode Island~5K0.40×
44New York~80K0.39×
45Nevada~10K0.38×
46Washington, District of Columbia~4K0.35×
47New Jersey~30K0.31×
48Alabama~20K0.31×
49Hawaii~4K0.25×
50Louisiana~8K0.18×
Fig. 06

Affinity by region

Affinity by region — Play It Again Sports, United States
0.18×1.00×5.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Play It Again Sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Play It Again Sports audience
#·InterestCategoryAffinity×
01World SeriesSports4.91×
02Weather forecastingHome & Garden4.24×
03FedExBusiness & Career3.79×
04Masters TournamentSports3.42×
05Seattle MarinersSports3.32×
06Renewable energyBusiness & Career3.30×
07Solar energyHome & Garden3.20×
08Mortgage loansBusiness & Career3.03×
09Sustainable energyHome & Garden3.03×
10Discount storesShopping2.78×
11Pizza HutFood & Beverages2.37×
12Domino's PizzaFood & Beverages2.26×
13SubwayFood & Beverages2.23×
14Shopping mallsShopping2.14×
15McDonald'sFood & Beverages1.96×
16GolfSports1.90×
17PinterestInternet & Social Media1.82×
18BarbecueFood & Beverages1.76×
19AirbnbTravel & Leisure1.65×
20FurnitureHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Play It Again Sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Play It Again Sports audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.30×
PatriotismCONSERVATISM1.78×
Community OrientationOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Play It Again Sports audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
CreativityOPEN0.77×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Play It Again Sports's target market in United States?

Play It Again Sports's target market in United States covers an estimated 3,662,758 people, concentrated in California and Ohio.

02

What is the gender split and age of Play It Again Sports customers?

43.3% of the Play It Again Sports audience are female, 56.7% are male, with an average age of 37.9 years.

03

Which brands do Play It Again Sports fans like most?

Play It Again Sports fans show strongest brand affinity for Mortgage loans (3.03×), FedEx (3.79×), and Pizza Hut (2.37×) over the country average.

04

Where do Play It Again Sports fans live in United States?

Play It Again Sports fans in United States are most concentrated in California (reach ~200K), Ohio (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Play It Again Sports fans also like?

Beyond Play It Again Sports itself, the audience over-indexes on FedEx (3.79×), Pizza Hut (2.37×), Solar energy (3.2×), and Weather forecasting (4.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports equipment audiences in United States

See Play It Again Sports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Play It Again Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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