World Series Audience in United States

World Series logo

World Series has an estimated audience of 7,859,769 people in United States. 29.3% are female, 70.7% are male, average age 39.2. Top regions: California, Texas, New York. Top brand affinities: Detroit Tigers, Chicago Cubs, Los Angeles Dodgers, Milwaukee Brewers, Cleveland Guardians.

The average World Series fan in United States is 39.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Detroit Tigers, Chicago Cubs, Los Angeles Dodgers, with strongest over-indexing on Detroit Tigers (12.97× the country average). Demographically, the World Series audience skews more male with an average age of 39.2, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of World Series fans

Demographic split for World Series audience in United States
MetricValue
Female29.3%
Male70.7%
Average age39.2
Estimated audience size7,859,769

Audience persona

The typical World Series fan in United States is more male, around 39.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Detroit Tigers.

Top regions in United States

Top regions ranked by reach for World Series in United States
RegionReachAffinity
California1,395,2411.61×
Texas569,9960.84×
New York479,1581.09×
Florida463,2460.87×
Pennsylvania284,0461.07×
Illinois265,8041.02×
Ohio243,0831×
New Jersey219,9411.1×
Washington205,6011.3×
North Carolina200,5230.85×
Georgia200,3890.83×
Michigan197,5740.96×
Arizona189,3581.18×
Virginia181,5420.95×
Massachusetts174,2271.13×
Missouri139,2961.1×
Colorado138,1911.12×
Tennessee123,2770.78×
Maryland121,2540.9×
Indiana118,2170.82×
Minnesota117,2241.04×
Wisconsin108,3110.92×
Connecticut101,8531.29×
Nevada100,7191.32×
Oregon100,4981.12×
South Carolina99,3840.84×
Utah98,7541.4×
Alabama85,4960.78×
Iowa74,0031.14×
Oklahoma73,9080.85×
Kentucky72,7820.74×
Kansas64,8201.05×
Louisiana62,6750.62×
New Mexico45,3971.15×
Idaho42,7001.08×
Arkansas41,5940.64×
Hawaii40,9071.21×
Mississippi38,3820.59×
Nebraska37,8520.96×
New Hampshire31,3951.01×
Maine30,2621.07×
Montana26,9271.23×
West Virginia25,8040.71×
Rhode Island24,6390.98×
Washington, District of Columbia20,2460.86×
Delaware18,2660.84×
South Dakota17,8300.98×
North Dakota17,3481.07×
Vermont16,2781.18×
Alaska13,8070.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World Series audience
BrandAffinityCategory
Detroit Tigers12.97×Sports
Chicago Cubs10.64×Sports
Los Angeles Dodgers10.21×Sports
Milwaukee Brewers10.9×Sports
Cleveland Guardians11.9×Sports
Clayton Kershaw20.37×Sports
Seattle Mariners9.45×Sports
Bryce Harper18.48×Sports
Minnesota Twins10.96×Sports
Atlanta Braves8.79×Sports
New York Mets10.43×Sports
Pittsburgh Pirates11.75×Sports
Houston Astros9.09×Sports
Cincinnati Reds9.5×Sports
Major League Baseball All-Star Game10.24×Sports
St. Louis Cardinals8.15×Sports
Toronto Blue Jays10.54×Sports
Philadelphia Phillies10.66×Sports
Buffalo Bills5.77×Sports
Aaron Rodgers6.29×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World Series audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.28
TraditionCONSERVATISM1.25
PatriotismCONSERVATISM1.21
Early Adopter MentalityPOWER1.07
Social Media UsageJOY1.06
Risk AppetiteTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for World Series
CountryShare
United States51.7%
Japan14.2%
Canada6.0%

See World Series audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does World Series have in United States?

World Series has an estimated audience of 7,859,769 people in United States, concentrated in California and Texas.

What is the gender split and age of World Series fans?

29.3% of World Series fans are female, 70.7% are male, with an average age of 39.2 years.

Which brands do World Series fans like most?

World Series fans show strongest brand affinity for Detroit Tigers (12.97×), Chicago Cubs (10.64×), and Los Angeles Dodgers (10.21×) over the country average.

Where do World Series fans live in United States?

World Series fans in United States are most concentrated in California (reach 1,395,241), Texas (reach 569,996), and New York (reach 479,158). These three regions account for the largest share of the active audience.

What other brands do World Series fans also like?

Beyond World Series itself, the audience over-indexes on Chicago Cubs (10.64×), Los Angeles Dodgers (10.21×), Milwaukee Brewers (10.9×), and Cleveland Guardians (11.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.