Rascasse Audience Intelligence

World Series Audience in United States

A data profile of the people who buy, follow and care about World Series in United States — modelled from more than twelve digital signal sources. World Series has an estimated audience of 7,879,477 people in United States.

#48among Event in United States#362in Sports

The average World Series fan in United States is 39.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Detroit Tigers, Chicago Cubs, Los Angeles Dodgers, with strongest over-indexing on Detroit Tigers (12.97× the country average).

Demographically, the World Series audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World Series fan in United States is more male, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for Detroit Tigers.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World Series profile in United States.

Audience size
7.9M
in United States
Gender
29.3%♀
70.7% male
Age
39.2
average years
Country rank
#4487
Event in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World Series fans

29.3% are female, 70.7% are male, average age 39.2.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for World Series audience in United States
MetricValue
Female29.3%
Male70.7%
Average age39.2
Estimated audience size7,879,477
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the World Series audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

51.9%

of the worldwide World Series audience comes from United States.

Worldwide audience distribution share by country for World Series
CountryShare
United States51.9%
Japan14.2%
Canada6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World Series audience in United States is strongest.

Fig. 05

Top regions by affinity

World Series fans by region: top regions in United States
#RegionReachAffinity×
01Washington~300K1.69×
02California~1M1.38×
03Montana~30K1.33×
04Utah~90K1.29×
05Wisconsin~200K1.28×
06Idaho~50K1.26×
07Oregon~100K1.25×
08Hawaii~40K1.22×
09Arizona~200K1.21×
10Nevada~90K1.18×
11Vermont~20K1.16×
12Massachusetts~200K1.14×
13Maine~30K1.14×
14Colorado~100K1.13×
15Missouri~100K1.12×
16North Dakota~20K1.12×
17New Mexico~40K1.11×
18Connecticut~90K1.10×
19Illinois~300K1.09×
20New Hampshire~30K1.09×
21Pennsylvania~300K1.08×
22Iowa~70K1.08×
23Kansas~70K1.08×
24South Dakota~20K1.08×
25Minnesota~100K1.06×
26Ohio~200K1.01×
27Michigan~200K0.97×
28New York~400K0.96×
29Rhode Island~20K0.96×
30New Jersey~200K0.95×
31Alaska~20K0.93×
32Nebraska~40K0.91×
33Delaware~20K0.91×
34Washington, District of Columbia~20K0.86×
35Virginia~200K0.85×
36Indiana~100K0.83×
37Maryland~100K0.83×
38Texas~600K0.82×
39Oklahoma~70K0.81×
40Tennessee~100K0.80×
41Florida~400K0.79×
42West Virginia~30K0.78×
43North Carolina~200K0.76×
44South Carolina~90K0.76×
45Kentucky~70K0.76×
46Georgia~200K0.74×
47Alabama~80K0.73×
48Arkansas~40K0.67×
49Louisiana~60K0.58×
50Mississippi~40K0.58×
Fig. 06

Affinity by region

Affinity by region — World Series, United States
0.58×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World Series audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World Series audience
#·InterestCategoryAffinity×
01Clayton KershawSports20.37×
02Bryce HarperSports18.48×
03Buffalo SabresSports13.13×
04Detroit TigersSports12.97×
05Carolina HurricanesSports12.42×
06Cleveland GuardiansSports11.90×
07Pittsburgh PiratesSports11.75×
08Minnesota TwinsSports10.96×
09Milwaukee BrewersSports10.90×
10Chicago CubsSports10.64×
11Toronto Blue JaysSports10.54×
12New York MetsSports10.43×
13Major League Baseball All-Star GameSports10.24×
14Los Angeles DodgersSports10.21×
15Cincinnati RedsSports9.50×
16Seattle MarinersSports9.45×
17Houston AstrosSports9.09×
18Atlanta BravesSports8.79×
19St. Louis CardinalsSports8.15×
20FIFA World Cup 2026Sports2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World Series audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World Series audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.61×
DIY MentalityTHRILL1.56×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World Series audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.99×
Healthy LifestyleBALANCE1.02×
SustainabilityBALANCE1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World Series have in United States?

World Series has an estimated audience of 7,879,477 people in United States, concentrated in California and Texas.

02

What is the gender split and age of World Series fans?

29.3% of World Series fans are female, 70.7% are male, with an average age of 39.2 years.

03

Which brands do World Series fans like most?

World Series fans show strongest brand affinity for Detroit Tigers (12.97×), Chicago Cubs (10.64×), and Los Angeles Dodgers (10.21×) over the country average.

04

Where do World Series fans live in United States?

World Series fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do World Series fans also like?

Beyond World Series itself, the audience over-indexes on Chicago Cubs (10.64×), Los Angeles Dodgers (10.21×), Milwaukee Brewers (10.9×), and Cleveland Guardians (11.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See World Series audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for World Series. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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