St. Louis Cardinals Audience in United States

St. Louis Cardinals logo

St. Louis Cardinals has an estimated audience of 15,295,683 people in United States. 38.3% are female, 61.7% are male, average age 37.9. Top regions: Missouri, Illinois, Indiana. Top brand affinities: St. Louis, st louis blues, WNBA, Hair Extensions, Curly Hair.

The average St. Louis Cardinals fan in United States is 37.9 years old, more male, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, Indiana. Top brand affinities include St. Louis, st louis blues, WNBA, with strongest over-indexing on St. Louis (10.45× the country average). Demographically, the St. Louis Cardinals audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of St. Louis Cardinals fans

Demographic split for St. Louis Cardinals audience in United States
MetricValue
Female38.3%
Male61.7%
Average age37.9
Estimated audience size15,295,683

Audience persona

The typical St. Louis Cardinals fan in United States is more male, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for St. Louis.

Top regions in United States

Top regions ranked by reach for St. Louis Cardinals in United States
RegionReachAffinity
Missouri4,050,00019.43×
Illinois2,406,4154.72×
Indiana506,9701.81×
Wisconsin416,4791.81×
Arkansas399,2223.17×
Iowa391,7583.11×
Florida382,7120.37×
Tennessee379,7561.24×
Texas312,5070.24×
California299,4430.18×
Kentucky271,6701.42×
Oklahoma191,9711.13×
Ohio183,1520.39×
Pennsylvania177,1260.34×
North Carolina162,0010.35×
New York153,3060.18×
Arizona139,7570.45×
Colorado112,5720.47×
Kansas112,5530.93×
Mississippi106,2320.84×
Georgia104,5170.22×
Virginia100,2100.27×
Alabama93,6380.44×
Michigan79,9440.2×
New Jersey77,3030.2×
South Carolina73,0500.32×
Louisiana60,1850.31×
Nebraska56,1750.73×
Minnesota55,0760.25×
Maryland50,0520.19×
Nevada49,5880.34×
Washington48,7910.16×
Oregon40,8930.23×
Massachusetts36,6540.12×
Utah31,1580.23×
Connecticut29,2620.19×
New Mexico27,0030.35×
West Virginia22,6380.32×
Idaho21,0100.27×
Montana19,5840.46×
South Dakota18,2680.52×
Hawaii13,4100.2×
Wyoming10,5820.47×
Maine9,2860.17×
Alaska8,7690.27×
Washington, District of Columbia8,3490.18×
New Hampshire8,1520.14×
Delaware7,8290.19×
North Dakota7,0320.22×
Vermont4,9170.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for St. Louis Cardinals audience
BrandAffinityCategory
St. Louis10.45×Travel & Leisure
st louis blues13.25×Sports
WNBA4.44×Sports
Hair Extensions3.36×Beauty & Wellness
Curly Hair3.31×Beauty & Wellness
Arizona Cardinals5.27×Sports
Missouri Lottery9.19×Games
Yadier Molina22.67×Sports
St. Louis Post-Dispatch16.62×News
Lace wig2.73×Beauty & Wellness
Paul Goldschmidt11.33×Sports
Department of Motor Vehicles3.25×Cars & Mobility
Saint Louis Zoo13×Travel & Leisure
NBA playoffs2.44×Sports
NBA Finals2.29×Sports
USA Baseball5.46×Sports
Texas A&M Aggies baseball17.68×Sports
Mississippi State Bulldogs baseball17.37×Sports
River City Casino22.92×Travel & Leisure
New York Yankees2.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by St. Louis Cardinals audience
TraitClusterScore
Luxury OrientationPREMIUM1.91
Risk AppetiteTHRILL1.63
Early Adopter MentalityPOWER1.3
Sports ActivityPOWER1.27
TraditionCONSERVATISM1.16
ExtroversionTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for St. Louis Cardinals
CountryShare
United States87.6%
Canada1.8%
Germany1.1%

See St. Louis Cardinals audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does St. Louis Cardinals have in United States?

St. Louis Cardinals has an estimated audience of 15,295,683 people in United States, concentrated in Missouri and Illinois.

What is the gender split and age of St. Louis Cardinals fans?

38.3% of St. Louis Cardinals fans are female, 61.7% are male, with an average age of 37.9 years.

Which brands do St. Louis Cardinals fans like most?

St. Louis Cardinals fans show strongest brand affinity for St. Louis (10.45×), st louis blues (13.25×), and WNBA (4.44×) over the country average.

Where do St. Louis Cardinals fans live in United States?

St. Louis Cardinals fans in United States are most concentrated in Missouri (reach 4,050,000), Illinois (reach 2,406,415), and Indiana (reach 506,970). These three regions account for the largest share of the active audience.

What other brands do St. Louis Cardinals fans also like?

Beyond St. Louis Cardinals itself, the audience over-indexes on st louis blues (13.25×), WNBA (4.44×), Hair Extensions (3.36×), and Curly Hair (3.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for St. Louis Cardinals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.