st louis blues Audience in United States

st louis blues logo

st louis blues has an estimated audience of 2,810,592 people in United States. 41.4% are female, 58.6% are male, average age 33.9. Top regions: Missouri, Illinois, Florida. Top brand affinities: Minnesota, Alaska, Pro-Ject, Nebraska, Product design.

The average st louis blues fan in United States is 33.9 years old, more male, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, Florida. Top brand affinities include Minnesota, Alaska, Pro-Ject, with strongest over-indexing on Minnesota (5.87× the country average). Demographically, the st louis blues audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of st louis blues fans

Demographic split for st louis blues audience in United States
MetricValue
Female41.4%
Male58.6%
Average age33.9
Estimated audience size2,810,592

Audience persona

The typical st louis blues fan in United States is more male, around 33.9 years old, with strong Risk Appetite tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for st louis blues in United States
RegionReachAffinity
Missouri1,216,09426.84×
Illinois325,2763.47×
Florida80,6600.42×
Texas67,8000.28×
California62,5160.2×
New York47,1570.3×
Colorado37,2700.84×
Minnesota32,5900.81×
Tennessee31,3870.56×
Massachusetts30,1520.54×
Indiana29,4930.57×
Pennsylvania29,0470.31×
Iowa27,8521.2×
Ohio27,3130.32×
Kansas24,6581.11×
Michigan23,3550.32×
North Carolina22,6850.27×
Arizona21,8750.38×
Georgia21,3540.25×
Wisconsin20,1150.48×
Nevada18,8900.69×
Virginia18,7000.27×
Arkansas16,7710.72×
New Jersey16,5440.23×
Kentucky16,0510.46×
Washington13,6050.24×
Alabama12,9390.33×
Oklahoma12,6610.41×
Utah10,7350.43×
South Carolina10,7210.25×
Oregon10,1420.31×
Maryland9,8140.2×
Mississippi9,3910.41×
Louisiana9,2230.25×
Connecticut8,0770.29×
Nebraska7,0200.5×
New Hampshire4,9860.45×
Maine4,8290.48×
New Mexico4,7000.33×
Idaho4,5250.32×
South Dakota3,4560.53×
North Dakota3,4010.59×
Washington, District of Columbia3,3520.4×
Montana3,0980.4×
Rhode Island2,8220.32×
Alaska2,7520.46×
Hawaii2,1010.17×
West Virginia1,9910.15×
Vermont1,6600.34×
Wyoming1,6450.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for st louis blues audience
BrandAffinityCategory
Minnesota5.87×Travel & Leisure
Alaska4.44×Travel & Leisure
Pro-Ject10.55×Music & Radio
Nebraska5.12×Travel & Leisure
Product design2.56×Business & Career
Justice3.52×Politics & Society
Google Analytics5.72×Internet & Social Media
Elsword16.62×Games
Sinaloa3.68×Travel & Leisure
Kerala5.96×Travel & Leisure
Bank account2.07×Business & Career
Sailor3.87×Travel & Leisure
Electrolyte3.65×Health
Natural rubber1.57×Cars & Mobility
Voter registration3.4×Politics & Society
Rajasthan11.77×Travel & Leisure
Kevin Carroll16.62×Movies & TV
Jonathan Davis6.22×Music & Radio
UK garage3.38×Music & Radio
Monogram2.21×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by st louis blues audience
TraitClusterScore
Risk AppetiteTHRILL1.37
Early Adopter MentalityPOWER1.36
TraditionCONSERVATISM1.26
Sports ActivityPOWER1.24
PatriotismCONSERVATISM1.19
DIY MentalityTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for st louis blues
CountryShare
United States82.0%
Canada10.6%
China0.8%

See st louis blues audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does st louis blues have in United States?

st louis blues has an estimated audience of 2,810,592 people in United States, concentrated in Missouri and Illinois.

What is the gender split and age of st louis blues fans?

41.4% of st louis blues fans are female, 58.6% are male, with an average age of 33.9 years.

Which brands do st louis blues fans like most?

st louis blues fans show strongest brand affinity for Minnesota (5.87×), Alaska (4.44×), and Pro-Ject (10.55×) over the country average.

Where do st louis blues fans live in United States?

st louis blues fans in United States are most concentrated in Missouri (reach 1,216,094), Illinois (reach 325,276), and Florida (reach 80,660). These three regions account for the largest share of the active audience.

What other brands do st louis blues fans also like?

Beyond st louis blues itself, the audience over-indexes on Alaska (4.44×), Pro-Ject (10.55×), Nebraska (5.12×), and Product design (2.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for st louis blues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.