Rascasse Audience Intelligence

st louis blues Fan Demographics in United States

st louis blues has an estimated audience of 2.2M people in United States.

#33among Ice hockey in United States
#235among teams in United States#1217in Sports

The average st louis blues fan in United States is 34.6 years old, more male, and lives primarily in Missouri.

By number of fans, st louis blues ranks #25 among the 33 NHL teams in United States — 0.6× the group median.

Its fans are 3.9 years younger than the group average of 38.5.

Women make up 41.4% of the fan base, 7.0 percentage points more than the group average.

Compared with the other 32 NHL teams, st louis blues fans stand out for their interest in Imo's Pizza, Stanley Cup and Peter Piper Pizza.

In Q3/2026, search interest was −2.4% on the same quarter a year earlier; the median across the group was +22.7%.

Interest is seasonal: March, April and May account for 39% of the year's searches, August is the quietest month.

Most fans live in Missouri, Illinois, Florida.

Top affinities include Imo's Pizza, Stanley Cup, Connor McDavid, with strongest over-indexing on Imo's Pizza (54.89× the country average).

Demographically, the st louis blues audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

The typical st louis blues fan in United States is more male, around 34.6 years old, with strong Patriotism tendencies and a notable affinity for Imo's Pizza.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.2M
in United States
Gender
41.4%♀
58.6% male
Age
34.6
average years
Country rank
#13735
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of st louis blues fans

41.4% are female, 58.6% are male, average age 34.6.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for st louis blues audience in United States
MetricValue
Female41.4%
Male58.6%
Average age34.6
Estimated audience size2.2M
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the st louis blues audience in United States
Age bracketShare%
16-2430%
25-3426%
35-4418%
45-5417%
55+9%
Fig. 04

Worldwide distribution

80.8%

of the worldwide st louis blues audience comes from United States.

Worldwide audience distribution share by country for st louis blues
CountryShare
United States80.8%
Canada10.7%
Slovakia0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

st louis blues fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~1M27.77×
02Illinois~300K3.38×
03Kansas~20K1.19×
04Iowa~20K1.15×
05Arkansas~20K0.85×
06Indiana~30K0.68×
07Minnesota~30K0.68×
08Colorado~30K0.67×
09Alaska~3K0.64×
10South Dakota~4K0.63×
11Wyoming~2K0.61×
12North Dakota~3K0.59×
13Nebraska~7K0.54×
14Kentucky~20K0.52×
15Idaho~6K0.51×
16Tennessee~20K0.50×
17Montana~4K0.50×
18Wisconsin~20K0.49×
19Nevada~10K0.49×
20Vermont~2K0.49×
21Mississippi~9K0.48×
22Florida~60K0.45×
23Oklahoma~10K0.44×
24New Hampshire~4K0.44×
25Maine~4K0.43×
26Rhode Island~3K0.43×
27Massachusetts~20K0.42×
28New Mexico~5K0.39×
29Delaware~3K0.39×
30Alabama~10K0.37×
31Utah~8K0.37×
32West Virginia~4K0.37×
33Michigan~20K0.36×
34Hawaii~3K0.36×
35Arizona~20K0.35×
36New York~40K0.32×
37Pennsylvania~30K0.32×
38Ohio~20K0.31×
39Connecticut~7K0.30×
40North Carolina~20K0.29×
41South Carolina~10K0.29×
42Louisiana~9K0.29×
43Oregon~8K0.28×
44Washington~10K0.27×
45Texas~40K0.26×
46Georgia~20K0.26×
47Virginia~10K0.25×
48New Jersey~10K0.23×
49Maryland~9K0.22×
50California~50K0.18×
Fig. 06

Affinity by region

Affinity by region — st louis blues, United States
0.18×1.00×27.77×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the st louis blues audience vs. the country average
#·InterestCategoryAffinity×
01Imo's PizzaFood & Beverages54.89×
02Stanley CupSports20.57×
03Connor McDavidSports20.20×
04Peter Piper PizzaFood & Beverages19.38×
05Wayne GretzkySports17.01×
06Winnipeg JetsSports15.00×
07St. Louis CardinalsSports13.27×
08Stanley Cup playoffsSports12.49×
09Toronto Maple LeafsSports12.29×
10Arizona CardinalsSports8.46×
11Mads MikkelsenMovies & TV8.39×
12QuikTripShopping7.90×
13Buffalo SabresSports7.15×
14Nikki GlaserMovies & TV6.97×
15Montreal CanadiensSports6.91×
16Love's Travel Stops & Country StoresShopping6.45×
17Casey's General StoresFood & Beverages4.82×
18Ice hockeySports4.31×
19NHLSports3.21×
20Rock musicMusic & Radio1.71×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the st louis blues audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the st louis blues audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
Community OrientationOPEN1.33×
Convenience OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the st louis blues audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
IndulgenceJOY0.74×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in st louis blues over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/st-louis-blues-17536” · Methodology