Rascasse Audience Intelligence

st louis blues Audience in United States

A data profile of the people who buy, follow and care about st louis blues in United States — modelled from more than twelve digital signal sources. st louis blues has an estimated audience of 2,151,055 people in United States.

#35among Ice hockey in United States#230among Team in United States#1207in Sports

The average st louis blues fan in United States is 33.9 years old, more male, and lives primarily in Missouri.

The audience is concentrated in Missouri, Illinois, Florida.

Top brand affinities include St. Louis Cardinals, Stanley Cup, Imo's Pizza, with strongest over-indexing on St. Louis Cardinals (13.27× the country average).

Demographically, the st louis blues audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical st louis blues fan in United States is more male, around 33.9 years old, with strong Patriotism tendencies and a notable affinity for St. Louis Cardinals.

Category: Sports · Type: Team · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the st louis blues profile in United States.

Audience size
2.2M
in United States
Gender
41.4%♀
58.6% male
Age
33.9
average years
Country rank
#13471
Team in United States
Fig. 01

Search interest · 12-month trend

-74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of st louis blues fans

41.4% are female, 58.6% are male, average age 33.9.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for st louis blues audience in United States
MetricValue
Female41.4%
Male58.6%
Average age33.9
Estimated audience size2,151,055
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the st louis blues audience in United States
Age bracketShare%
16-1930%
20-2926%
30-3918%
40-4917%
50+9%
Fig. 04

Worldwide distribution

80.5%

of the worldwide st louis blues audience comes from United States.

Worldwide audience distribution share by country for st louis blues
CountryShare
United States80.5%
Canada10.0%
China1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the st louis blues audience in United States is strongest.

Fig. 05

Top regions by affinity

st louis blues fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~1.5M27.77×
02Illinois~300K3.38×
03Kansas~30K1.19×
04Iowa~30K1.15×
05Arkansas~20K0.85×
06Indiana~40K0.68×
07Minnesota~30K0.68×
08Colorado~30K0.67×
09Alaska~4K0.64×
10South Dakota~4K0.63×
11Wyoming~3K0.61×
12North Dakota~3K0.59×
13Nebraska~8K0.54×
14Kentucky~20K0.52×
15Idaho~7K0.51×
16Tennessee~30K0.50×
17Montana~4K0.50×
18Wisconsin~20K0.49×
19Nevada~10K0.49×
20Mississippi~10K0.48×
21Florida~80K0.45×
22Oklahoma~10K0.44×
23New Hampshire~5K0.44×
24Maine~4K0.43×
25Rhode Island~4K0.43×
26Massachusetts~20K0.42×
27New Mexico~6K0.39×
28Delaware~3K0.39×
29Alabama~10K0.37×
30Utah~9K0.37×
31West Virginia~5K0.37×
32Washington, District of Columbia~3K0.37×
33Michigan~30K0.36×
34Hawaii~4K0.36×
35Arizona~20K0.35×
36New York~50K0.32×
37Pennsylvania~30K0.32×
38Ohio~30K0.31×
39Connecticut~9K0.30×
40North Carolina~20K0.29×
41South Carolina~10K0.29×
42Louisiana~10K0.29×
43Oregon~9K0.28×
44Washington~20K0.27×
45Texas~60K0.26×
46Georgia~20K0.26×
47Virginia~20K0.25×
48New Jersey~20K0.23×
49Maryland~10K0.22×
50California~60K0.18×
Fig. 06

Affinity by region

Affinity by region — st louis blues, United States
0.18×1.00×27.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the st louis blues audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for st louis blues audience
#·InterestCategoryAffinity×
01Imo's PizzaFood & Beverages54.89×
02Stanley CupSports20.57×
03Connor McDavidSports20.20×
04Peter Piper PizzaFood & Beverages19.38×
05Wayne GretzkySports17.01×
06Winnipeg JetsSports15.00×
07St. Louis CardinalsSports13.27×
08Stanley Cup playoffsSports12.49×
09Toronto Maple LeafsSports12.29×
10Sidney CrosbySports10.75×
11Arizona CardinalsSports8.46×
12QuikTripShopping7.90×
13Buffalo SabresSports7.15×
14Nikki GlaserMovies & TV6.97×
15Montreal CanadiensSports6.91×
16Love's Travel Stops & Country StoresShopping6.45×
17Casey's General StoresFood & Beverages4.82×
18Ice hockeySports4.31×
19NHLSports3.21×
20Rock musicMusic & Radio1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the st louis blues audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by st louis blues audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
Community OrientationOPEN1.33×
Convenience OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by st louis blues audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
IndulgenceJOY0.74×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does st louis blues have in United States?

st louis blues has an estimated audience of 2,151,055 people in United States, concentrated in Missouri and Illinois.

02

What is the gender split and age of st louis blues fans?

41.4% of st louis blues fans are female, 58.6% are male, with an average age of 33.9 years.

03

Which brands do st louis blues fans like most?

st louis blues fans show strongest brand affinity for St. Louis Cardinals (13.27×), Stanley Cup (20.57×), and Imo's Pizza (54.89×) over the country average.

04

Where do st louis blues fans live in United States?

st louis blues fans in United States are most concentrated in Missouri (reach ~1.5M), Illinois (reach ~300K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do st louis blues fans also like?

Beyond st louis blues itself, the audience over-indexes on Stanley Cup (20.57×), Imo's Pizza (54.89×), QuikTrip (7.9×), and Peter Piper Pizza (19.38×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for st louis blues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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