st louis blues Audience in United States

st louis blues has an estimated audience of 2,810,592 people in United States. 41.4% are female, 58.6% are male, average age 33.9. Top regions: Missouri, Illinois, Florida. Top brand affinities: Aaron Rodgers, St. Louis Cardinals, Autism Awareness, Diabetes mellitus awareness, Arizona Cardinals.

The average st louis blues fan in United States is 33.9 years old, more male, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, Florida. Top brand affinities include Aaron Rodgers, St. Louis Cardinals, Autism Awareness, with strongest over-indexing on Aaron Rodgers (13.4× the country average). Demographically, the st louis blues audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Ice hockey

Demographics of st louis blues fans

Demographic split for st louis blues audience in United States
MetricValue
Female41.4%
Male58.6%
Average age33.9
Estimated audience size2,810,592

Audience persona

The typical st louis blues fan in United States is more male, around 33.9 years old, with strong Risk Appetite tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for st louis blues in United States
RegionReachAffinity
Missouri1,216,09426.84×
Illinois325,2763.47×
Florida80,6600.42×
Texas67,8000.28×
California62,5160.2×
New York47,1570.3×
Colorado37,2700.84×
Minnesota32,5900.81×
Tennessee31,3870.56×
Massachusetts30,1520.54×
Indiana29,4930.57×
Pennsylvania29,0470.31×
Iowa27,8521.2×
Ohio27,3130.32×
Kansas24,6581.11×
Michigan23,3550.32×
North Carolina22,6850.27×
Arizona21,8750.38×
Georgia21,3540.25×
Wisconsin20,1150.48×
Nevada18,8900.69×
Virginia18,7000.27×
Arkansas16,7710.72×
New Jersey16,5440.23×
Kentucky16,0510.46×
Washington13,6050.24×
Alabama12,9390.33×
Oklahoma12,6610.41×
Utah10,7350.43×
South Carolina10,7210.25×
Oregon10,1420.31×
Maryland9,8140.2×
Mississippi9,3910.41×
Louisiana9,2230.25×
Connecticut8,0770.29×
Nebraska7,0200.5×
New Hampshire4,9860.45×
Maine4,8290.48×
New Mexico4,7000.33×
Idaho4,5250.32×
South Dakota3,4560.53×
North Dakota3,4010.59×
Washington, District of Columbia3,3520.4×
Montana3,0980.4×
Rhode Island2,8220.32×
Alaska2,7520.46×
Hawaii2,1010.17×
West Virginia1,9910.15×
Vermont1,6600.34×
Wyoming1,6450.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for st louis blues audience
BrandAffinityCategory
Aaron Rodgers13.4×Sports
St. Louis Cardinals12.01×Sports
Autism Awareness9.84×Health
Diabetes mellitus awareness6.57×Health
Arizona Cardinals9.41×Sports
World Series9.43×Sports
Seattle Mariners6.5×Sports
Stanley Cup10.32×Sports
Singer-songwriter3.22×Music & Radio
Kia Sportage16.62×Cars & Mobility
NHL4.56×Sports
Microblogging6.85×Technology & Electronics
Capital One2.95×Business & Career
Google Maps2.83×Internet & Social Media
Toyota Supra10.47×Cars & Mobility
Duke Blue Devils men's basketball6.37×Sports
San Francisco 49ers4.44×Sports
Income tax7.06×Business & Career
Bauer Hockey16.62×Sports
Honda HR-V14.8×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by st louis blues audience
TraitClusterScore
Risk AppetiteTHRILL1.37
Early Adopter MentalityPOWER1.36
TraditionCONSERVATISM1.26
Sports ActivityPOWER1.24
PatriotismCONSERVATISM1.19
DIY MentalityTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for st louis blues
CountryShare
United States82.0%
Canada10.6%
China0.8%

See st louis blues audiences in other countries

More Ice hockey audiences in United States

Frequently asked questions

How many fans does st louis blues have in United States?

st louis blues has an estimated audience of 2,810,592 people in United States, concentrated in Missouri and Illinois.

What is the gender split and age of st louis blues fans?

41.4% of st louis blues fans are female, 58.6% are male, with an average age of 33.9 years.

Which brands do st louis blues fans like most?

st louis blues fans show strongest brand affinity for Aaron Rodgers (13.4×), St. Louis Cardinals (12.01×), and Autism Awareness (9.84×) over the country average.

Where do st louis blues fans live in United States?

st louis blues fans in United States are most concentrated in Missouri (reach 1,216,094), Illinois (reach 325,276), and Florida (reach 80,660). These three regions account for the largest share of the active audience.

What other brands do st louis blues fans also like?

Beyond st louis blues itself, the audience over-indexes on St. Louis Cardinals (12.01×), Autism Awareness (9.84×), Diabetes mellitus awareness (6.57×), and Arizona Cardinals (9.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for st louis blues. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.