Imo's Pizza Audience in United States

Imo's Pizza logo

Imo's Pizza has an estimated audience of 729,724 people in United States. 53.4% are female, 46.6% are male, average age 37.3. Top regions: Missouri, Illinois, Kansas. Top brand affinities: Nick Saban, A Time to Kill, John's Incredible Pizza, Angelo Pintus, Saki.

The average Imo's Pizza fan in United States is 37.3 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Illinois, Kansas. Top brand affinities include Nick Saban, A Time to Kill, John's Incredible Pizza, with strongest over-indexing on Nick Saban (146.22× the country average). Demographically, the Imo's Pizza audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Imo's Pizza fans

Demographic split for Imo's Pizza audience in United States
MetricValue
Female53.4%
Male46.6%
Average age37.3
Estimated audience size729,724

Audience persona

The typical Imo's Pizza fan in United States is balanced, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Nick Saban.

Top regions in United States

Top regions ranked by reach for Imo's Pizza in United States
RegionReachAffinity
Missouri461,59539.24×
Illinois63,1672.6×
Kansas21,0613.66×
Texas8,1380.13×
Florida4,7580.1×
California4,5370.06×
Indiana4,1290.31×
Tennessee3,2330.22×
New York3,1510.08×
Georgia2,7420.12×
Michigan2,5340.13×
Ohio2,5040.11×
Arkansas2,2910.38×
Kentucky2,1610.24×
North Carolina2,1260.1×
Colorado2,1110.18×
Oklahoma1,8320.23×
Pennsylvania1,7820.07×
Minnesota1,7630.17×
Wisconsin1,7490.16×
Iowa1,6540.28×
Virginia1,5260.09×
Arizona1,5130.1×
Alabama1,3290.13×
Washington1,0530.07×
Louisiana9520.1×
Mississippi9210.15×
Oregon8900.11×
Nebraska8570.23×
Massachusetts8480.06×
New Jersey8310.04×
Maryland8070.06×
South Carolina7870.07×
Nevada7590.11×
Utah4490.07×
Washington, District of Columbia4130.19×
Connecticut4000.05×
New Mexico2160.06×
West Virginia1670.05×
South Dakota1620.1×
Hawaii1620.05×
Rhode Island1500.06×
Idaho1490.04×
North Dakota1350.09×
New Hampshire1290.04×
Montana1170.06×
Maine1160.04×
Alaska860.06×
Delaware840.04×
Vermont630.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Imo's Pizza audience
BrandAffinityCategory
Nick Saban146.22×Sports
A Time to Kill184.71×Movies & TV
John's Incredible Pizza133.32×Food & Beverages
Angelo Pintus2345.16×Movies & TV
Saki146.43×Literature
Cold Stone Creamery27.52×Food & Beverages
American Holidays45.67×
Texas de Brazil39.24×Food & Beverages
Peter Piper Pizza40.98×Food & Beverages
natural hair19.41×Beauty & Wellness
Online analytical processing100.55×Business & Career
Sushi Garden122.56×Food & Beverages
Popsicle34.99×Food & Beverages
Anže Kopitar99.38×Sports
Erica Spindler, Author411.49×
Pia Mia112.01×Music & Radio
Multiple birth15.75×Kids & Family
Obstetrics16.97×Kids & Family
André Hazes247.84×Music & Radio
Waist cincher20×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Imo's Pizza audience
TraitClusterScore
IndulgenceJOY1.3
ExtroversionTHRILL1.2
Community OrientationOPEN1.16
Convenience OrientationPREMIUM1.14
Price SensitivityPREMIUM1.12
Pet OwnershipJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Imo's Pizza
CountryShare
United States96.8%
China0.8%
Canada0.3%

See Imo's Pizza audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Imo's Pizza have in United States?

Imo's Pizza has an estimated audience of 729,724 people in United States, concentrated in Missouri and Illinois.

What is the gender split and age of Imo's Pizza fans?

53.4% of Imo's Pizza fans are female, 46.6% are male, with an average age of 37.3 years.

Which brands do Imo's Pizza fans like most?

Imo's Pizza fans show strongest brand affinity for Nick Saban (146.22×), A Time to Kill (184.71×), and John's Incredible Pizza (133.32×) over the country average.

Where do Imo's Pizza fans live in United States?

Imo's Pizza fans in United States are most concentrated in Missouri (reach 461,595), Illinois (reach 63,167), and Kansas (reach 21,061). These three regions account for the largest share of the active audience.

What other brands do Imo's Pizza fans also like?

Beyond Imo's Pizza itself, the audience over-indexes on A Time to Kill (184.71×), John's Incredible Pizza (133.32×), Angelo Pintus (2345.16×), and Saki (146.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Imo's Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.