Rascasse Audience Intelligence

Imo's Pizza Target Market in United States

A data profile of the people who buy, follow and care about Imo's Pizza in United States — modelled from more than twelve digital signal sources. Imo's Pizza has an estimated audience of 771,455 people in United States.

#2898among Brand in United States#1559in Food & Beverages

The average Imo's Pizza fan in United States is 37.3 years old, balanced, and lives primarily in Missouri.

The audience is concentrated in Missouri, Illinois, Kansas.

Top brand affinities include Nick Saban, A Time to Kill, John's Incredible Pizza, with strongest over-indexing on Nick Saban (146.22× the country average).

Demographically, the Imo's Pizza audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Imo's Pizza fan in United States is balanced, around 37.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Nick Saban.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Imo's Pizza profile in United States.

Audience size
771K
in United States
Gender
53.4%♀
46.6% male
Age
37.3
average years
Country rank
#28120
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Imo's Pizza

53.4% are female, 46.6% are male, average age 37.3.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Imo's Pizza audience in United States
MetricValue
Female53.4%
Male46.6%
Average age37.3
Estimated audience size771,455
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Imo's Pizza audience in United States
Age bracketShare%
16-1921%
20-2924%
30-3921%
40-4919%
50+15%
Fig. 04

Worldwide distribution

97.0%

of the worldwide Imo's Pizza audience comes from United States.

Worldwide audience distribution share by country for Imo's Pizza
CountryShare
United States97.0%
China0.7%
Canada0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Imo's Pizza audience in United States is strongest.

Fig. 05

Top regions by affinity

Imo's Pizza customers by region in United States
#RegionReachAffinity×
01Missouri~500K39.61×
02Kansas~20K3.53×
03Illinois~60K2.58×
04Alaska~1K0.88×
05Vermont~1K0.88×
06New Hampshire~2K0.81×
07Maine~2K0.81×
08Montana~2K0.81×
09Delaware~2K0.81×
10North Dakota~1K0.79×
11Idaho~3K0.77×
12Hawaii~2K0.77×
13Rhode Island~2K0.75×
14South Dakota~1K0.74×
15West Virginia~2K0.73×
16New Mexico~2K0.68×
17Connecticut~4K0.56×
18Utah~3K0.53×
19Washington, District of Columbia~1K0.53×
20Mississippi~3K0.50×
21Arkansas~3K0.49×
22Nebraska~2K0.48×
23Louisiana~4K0.44×
24Nevada~3K0.44×
25Oregon~4K0.43×
26South Carolina~5K0.42×
27Iowa~3K0.42×
28Oklahoma~3K0.40×
29Maryland~5K0.38×
30Kentucky~3K0.38×
31New Jersey~7K0.37×
32Indiana~5K0.37×
33Alabama~4K0.37×
34Massachusetts~5K0.35×
35Washington~5K0.33×
36Tennessee~5K0.33×
37Wisconsin~4K0.32×
38Minnesota~3K0.31×
39Arizona~4K0.29×
40Colorado~3K0.29×
41Virginia~5K0.27×
42Pennsylvania~6K0.25×
43North Carolina~5K0.25×
44Michigan~5K0.25×
45Ohio~5K0.24×
46Georgia~5K0.24×
47Florida~8K0.17×
48New York~7K0.17×
49Texas~10K0.16×
50California~10K0.13×
Fig. 06

Affinity by region

Affinity by region — Imo's Pizza, United States
0.13×1.00×39.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Imo's Pizza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Imo's Pizza audience
#·InterestCategoryAffinity×
01Angelo PintusMovies & TV2345.16×
02Erica Spindler, AuthorPerson411.49×
03A Time to KillMovies & TV184.71×
04SakiLiterature146.43×
05Nick SabanSports146.22×
06John's Incredible PizzaFood & Beverages133.32×
07Sushi GardenFood & Beverages122.56×
08Pia MiaMusic & Radio112.01×
09Online analytical processingBusiness & Career100.55×
10American HolidaysTopic45.67×
11Mini marathonSports44.29×
12Peter Piper PizzaFood & Beverages40.98×
13Texas de BrazilFood & Beverages39.24×
14PopsicleFood & Beverages34.99×
15Cold Stone CreameryFood & Beverages27.52×
16Waist cincherFashion & Accessoires20.00×
17Girl powerPolitics & Society20.00×
18natural hairBeauty & Wellness19.41×
19ObstetricsKids & Family16.97×
20Multiple birthKids & Family15.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Imo's Pizza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Imo's Pizza audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.53×
Pet OwnershipJOY1.53×
MindfulnessBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Imo's Pizza audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.66×
TraditionCONSERVATISM0.69×
Need for SecurityCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Imo's Pizza's target market in United States?

Imo's Pizza's target market in United States covers an estimated 771,455 people, concentrated in Missouri and Illinois.

02

What is the gender split and age of Imo's Pizza customers?

53.4% of the Imo's Pizza audience are female, 46.6% are male, with an average age of 37.3 years.

03

Which brands do Imo's Pizza fans like most?

Imo's Pizza fans show strongest brand affinity for Nick Saban (146.22×), A Time to Kill (184.71×), and John's Incredible Pizza (133.32×) over the country average.

04

Where do Imo's Pizza fans live in United States?

Imo's Pizza fans in United States are most concentrated in Missouri (reach ~500K), Illinois (reach ~60K), and Kansas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Imo's Pizza fans also like?

Beyond Imo's Pizza itself, the audience over-indexes on A Time to Kill (184.71×), John's Incredible Pizza (133.32×), Angelo Pintus (2345.16×), and Saki (146.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Imo's Pizza audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Imo's Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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