American Holidays Audience in United States

American Holidays logo

American Holidays has an estimated audience of 2,556,138 people in United States. 62.6% are female, 37.4% are male, average age 35.0. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, 3D printing, Meals on Wheels, Dog breed, Queens College, City University of New York.

The average American Holidays fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, 3D printing, Meals on Wheels, with strongest over-indexing on Urban Outfitters (4.61× the country average). Demographically, the American Holidays audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of American Holidays fans

Demographic split for American Holidays audience in United States
MetricValue
Female62.6%
Male37.4%
Average age35.0
Estimated audience size2,556,138

Audience persona

The typical American Holidays fan in United States is more female, around 35.0 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for American Holidays in United States
RegionReachAffinity
California361,3561.29×
Texas259,5091.18×
New York209,9111.47×
Florida209,8291.21×
Illinois89,0011.05×
Georgia88,7361.13×
Pennsylvania80,8440.94×
Virginia79,7291.28×
Washington72,7851.42×
Ohio72,6590.92×
New Jersey69,9141.08×
North Carolina66,0230.86×
Michigan65,7860.98×
Massachusetts59,5921.18×
Maryland55,7681.27×
Arizona53,9241.03×
Tennessee43,6730.85×
Indiana43,6680.94×
Colorado39,2330.97×
Missouri38,8520.94×
Minnesota35,7770.98×
South Carolina32,4290.84×
Oregon31,5631.08×
Wisconsin30,6020.8×
Alabama30,0480.84×
Nevada29,5121.19×
Kentucky28,6550.89×
Connecticut28,4801.11×
Louisiana26,4870.8×
Oklahoma22,6460.8×
Arkansas22,3291.06×
Utah22,3240.98×
Iowa21,5651.02×
Kansas18,8110.93×
Washington, District of Columbia15,4192.01×
Mississippi14,8950.71×
Hawaii13,2201.2×
Idaho11,7100.91×
Nebraska11,1610.87×
New Mexico10,1780.79×
Maine7,3330.8×
New Hampshire7,2820.72×
West Virginia6,5320.55×
Montana6,3510.9×
Rhode Island6,1150.75×
Alaska5,7521.05×
North Dakota5,4611.04×
Delaware5,2020.74×
South Dakota4,6190.78×
Vermont3,9090.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for American Holidays audience
BrandAffinityCategory
Urban Outfitters4.61×Shopping
3D printing4.53×Technology & Electronics
Meals on Wheels9.35×Food & Beverages
Dog breed1.76×Pets & Animals
Queens College, City University of New York9.79×Business & Career
Pillow2.66×Home & Garden
Whataburger2.15×Food & Beverages
Kevin Shattenkirk64.22×Sports
Lulu 黃路梓茵3.25×Movies & TV
Collectable1.71×Kids & Family
Google Photos2.26×Technology & Electronics
Nebraska Cornhuskers football3.15×Sports
Natural rubber1.8×Cars & Mobility
Winemaking3.62×Food & Beverages
Litter box1.6×Pets & Animals
UK garage4.09×Music & Radio
GILT8.93×Shopping
Electrolyte3.48×Health
Home staging3.82×Home & Garden
JDM Cars5.75×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by American Holidays audience
TraitClusterScore
PatriotismCONSERVATISM2.77
ExtroversionTHRILL2.21
IndividualismJOY2.07
Community OrientationOPEN1.84
Convenience OrientationPREMIUM1.79
TraditionCONSERVATISM1.65

Worldwide distribution

Worldwide audience distribution share by country for American Holidays
CountryShare
United States69.9%
United Kingdom7.2%
Canada3.7%

See American Holidays audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does American Holidays have in United States?

American Holidays has an estimated audience of 2,556,138 people in United States, concentrated in California and Texas.

What is the gender split and age of American Holidays fans?

62.6% of American Holidays fans are female, 37.4% are male, with an average age of 35.0 years.

Which brands do American Holidays fans like most?

American Holidays fans show strongest brand affinity for Urban Outfitters (4.61×), 3D printing (4.53×), and Meals on Wheels (9.35×) over the country average.

Where do American Holidays fans live in United States?

American Holidays fans in United States are most concentrated in California (reach 361,356), Texas (reach 259,509), and New York (reach 209,911). These three regions account for the largest share of the active audience.

What other brands do American Holidays fans also like?

Beyond American Holidays itself, the audience over-indexes on 3D printing (4.53×), Meals on Wheels (9.35×), Dog breed (1.76×), and Queens College, City University of New York (9.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for American Holidays. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.