Summer vacation Audience in United States

Summer vacation logo

Summer vacation has an estimated audience of 20,595,512 people in United States. 62.5% are female, 37.5% are male, average age 42.7. Top regions: California, Texas, New York. Top brand affinities: Macy's, Food and drink, Beauty, Food, Shoes.

The average Summer vacation fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Macy's, Food and drink, Beauty, with strongest over-indexing on Macy's (3.09× the country average). Demographically, the Summer vacation audience skews more female with an average age of 42.7, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Summer vacation fans

Demographic split for Summer vacation audience in United States
MetricValue
Female62.5%
Male37.5%
Average age42.7
Estimated audience size20,595,512

Audience persona

The typical Summer vacation fan in United States is more female, around 42.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Macy's.

Top regions in United States

Top regions ranked by reach for Summer vacation in United States
RegionReachAffinity
California2,977,8151.31×
Texas2,074,4931.17×
New York1,592,7281.38×
Florida1,557,8001.12×
Pennsylvania804,4831.16×
Illinois778,7501.14×
Georgia752,5901.19×
New Jersey742,1821.42×
North Carolina690,5411.11×
Virginia665,6861.33×
Ohio635,0971×
Michigan586,5911.09×
Massachusetts533,7991.32×
Maryland469,8011.33×
Washington445,6021.08×
Indiana383,2391.02×
Tennessee377,2150.91×
Arizona372,4380.89×
Missouri335,6371.01×
Louisiana305,6681.15×
South Carolina301,1180.97×
Wisconsin277,4410.9×
Connecticut270,2121.31×
Minnesota253,8920.86×
Alabama252,6940.88×
Colorado248,9560.77×
Kentucky246,6700.96×
Oklahoma217,2230.95×
Oregon208,4830.88×
Nevada185,7740.93×
Mississippi161,0740.95×
Arkansas160,1820.94×
Kansas159,4870.98×
Iowa146,1870.86×
Utah134,0030.73×
Nebraska104,0861.01×
West Virginia97,2501.01×
New Hampshire80,1300.99×
Hawaii78,7850.89×
New Mexico76,4620.74×
Rhode Island72,6381.11×
Maine71,0160.96×
Idaho69,6450.67×
Delaware55,1510.97×
Washington, District of Columbia53,0940.86×
South Dakota40,9000.86×
North Dakota39,8230.94×
Montana37,9840.66×
Vermont29,5090.82×
Alaska27,7280.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Summer vacation audience
BrandAffinityCategory
Macy's3.09×Shopping
Food and drink1.68×Food & Beverages
Beauty1.75×Beauty & Wellness
Food1.56×Food & Beverages
Shoes1.9×Fashion & Accessoires
Fitness and wellness1.51×Sports
Online shopping1.53×Shopping
Child development4.54×Business & Career
Marshalls2.52×Fashion & Accessoires
Dollar Tree2.3×Shopping
Restaurants1.55×Food & Beverages
Physical fitness1.53×Sports
Cosmetics1.6×Beauty & Wellness
Aldi2.06×Shopping
Sales promotion1.74×Shopping
Kohl's1.91×Shopping
Texas Roadhouse1.98×Food & Beverages
Nordstrom rack2.36×Fashion & Accessoires
Happiness1.58×Health
Jewelry1.52×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Summer vacation audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.98
Family OrientationCONSERVATISM1.54
TravellingTHRILL1.45
Price SensitivityPREMIUM1.42
IndulgenceJOY1.38
Convenience OrientationPREMIUM1.28

Worldwide distribution

Worldwide audience distribution share by country for Summer vacation
CountryShare
United States15.6%
Japan9.2%
Italy5.8%

See Summer vacation audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Summer vacation have in United States?

Summer vacation has an estimated audience of 20,595,512 people in United States, concentrated in California and Texas.

What is the gender split and age of Summer vacation fans?

62.5% of Summer vacation fans are female, 37.5% are male, with an average age of 42.7 years.

Which brands do Summer vacation fans like most?

Summer vacation fans show strongest brand affinity for Macy's (3.09×), Food and drink (1.68×), and Beauty (1.75×) over the country average.

Where do Summer vacation fans live in United States?

Summer vacation fans in United States are most concentrated in California (reach 2,977,815), Texas (reach 2,074,493), and New York (reach 1,592,728). These three regions account for the largest share of the active audience.

What other brands do Summer vacation fans also like?

Beyond Summer vacation itself, the audience over-indexes on Food and drink (1.68×), Beauty (1.75×), Food (1.56×), and Shoes (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Summer vacation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.