A data profile of the people who buy, follow and care about Summer vacation in France — modelled from more than twelve digital signal sources. Summer vacation has an estimated audience of 3,143,168 people in France.
The average Summer vacation fan in France is 44.9 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Ryanair, EasyJet, Air France, with strongest over-indexing on Ryanair (10.93× the country average).
Demographically, the Summer vacation audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Travelling, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Summer vacation fan in France is more female, around 44.9 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
The key figures that characterise the Summer vacation profile in France.
61.5% are female, 38.5% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 61.5% |
| Male | 38.5% |
| Average age | 44.9 |
| Estimated audience size | 3,143,168 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Summer vacation audience comes from France.
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 9.2% |
| Italy | 5.8% |
Where the Summer vacation audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.21× | |
| 02 | Corsica | ~20K | 1.08× | |
| 03 | Hauts-de-France | ~300K | 1.05× | |
| 04 | Bourgogne-Franche-Comté | ~100K | 1.00× | |
| 05 | Centre-Val de Loire | ~100K | 1.00× | |
| 06 | Grand Est | ~200K | 0.97× | |
| 07 | Provence-Alpes-Côte d'Azur | ~200K | 0.97× | |
| 08 | Pays de la Loire | ~200K | 0.97× | |
| 09 | Brittany | ~100K | 0.97× | |
| 10 | Normandy | ~100K | 0.97× | |
| 11 | Auvergne-Rhône-Alpes | ~400K | 0.95× | |
| 12 | Nouvelle-Aquitaine | ~300K | 0.94× | |
| 13 | Occitanie | ~300K | 0.94× |
The strongest cross-interests of the Summer vacation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wizz Air | Travel & Leisure | 13.13× | ||
| 02 | Skillshare | Kids & Family | 13.10× | ||
| 03 | Malaysia Airlines | Travel & Leisure | 12.94× | ||
| 04 | Coursera | Business & Career | 12.88× | ||
| 05 | British Airways | Travel & Leisure | 12.02× | ||
| 06 | Lufthansa | Travel & Leisure | 11.57× | ||
| 07 | Turkish Airlines | Travel & Leisure | 11.55× | ||
| 08 | Creative entrepreneurship | Business & Career | 11.54× | ||
| 09 | Outdoor cooking | Home & Garden | 11.22× | ||
| 10 | Ryanair | Travel & Leisure | 10.93× | ||
| 11 | Social entrepreneurship | Business & Career | 10.92× | ||
| 12 | French Bee | Travel & Leisure | 9.81× | ||
| 13 | Holiday cottage | Travel & Leisure | 8.93× | ||
| 14 | Skyscanner | Travel & Leisure | 8.79× | ||
| 15 | Emirates | Travel & Leisure | 8.71× | ||
| 16 | Package tour | Travel & Leisure | 8.55× | ||
| 17 | Qatar Airways | Travel & Leisure | 8.42× | ||
| 18 | EasyJet | Travel & Leisure | 6.67× | ||
| 19 | Ecotourism | Business & Career | 5.64× | ||
| 20 | Air France | Travel & Leisure | 5.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.82× | |
| Sustainability | BALANCE | 1.97× | |
| Career Orientation | POWER | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Spirituality | BALANCE | 0.72× | |
| Tradition | CONSERVATISM | 0.76× |
Summer vacation has an estimated audience of 3,143,168 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
61.5% of Summer vacation fans are female, 38.5% are male, with an average age of 44.9 years.
Summer vacation fans show strongest brand affinity for Ryanair (10.93×), EasyJet (6.67×), and Air France (5.11×) over the country average.
Summer vacation fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Summer vacation itself, the audience over-indexes on EasyJet (6.67×), Air France (5.11×), Holiday cottage (8.93×), and French Bee (9.81×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Summer vacation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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