Summer vacation Audience in Germany
Summer vacation has an estimated audience of 4,487,115 people in Germany. 61.3% are female, 38.7% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Airbnb, TikTok, Wedding videography, Summer house, Booking.com.
The average Summer vacation fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Airbnb, TikTok, Wedding videography, with strongest over-indexing on Airbnb (3.58× the country average). Demographically, the Summer vacation audience skews more female with an average age of 39.9, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Summer vacation fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 39.9 |
| Estimated audience size | 4,487,115 |
Audience persona
The typical Summer vacation fan in Germany is more female, around 39.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Airbnb.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,456,056 | 1.48× |
| Niedersachsen | 547,743 | 1.26× |
| Baden-Württemberg | 451,701 | 0.74× |
| Bayern | 438,770 | 0.61× |
| Hessen | 407,112 | 1.19× |
| Rheinland-Pfalz | 229,619 | 1.02× |
| Berlin | 211,971 | 1.06× |
| Schleswig-Holstein | 202,393 | 1.26× |
| Sachsen | 184,364 | 0.84× |
| Brandenburg | 132,950 | 0.96× |
| Hamburg | 130,164 | 1.28× |
| Thüringen | 89,411 | 0.78× |
| Sachsen-Anhalt | 88,060 | 0.76× |
| Mecklenburg-Vorpommern | 80,958 | 0.95× |
| Saarland | 46,036 | 0.84× |
| Bremen | 38,093 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Airbnb | 3.58× | Travel & Leisure |
| TikTok | 2.05× | Internet & Social Media |
| Wedding videography | 6.29× | Kids & Family |
| Summer house | 7.14× | Travel & Leisure |
| Booking.com | 3.33× | Travel & Leisure |
| Trivago | 4.03× | Travel & Leisure |
| Travel Adventures | 2.96× | Travel & Leisure |
| Landscape photography | 3.09× | Technology & Electronics |
| Home construction | 2.67× | Home & Garden |
| FIFA World Cup | 1.86× | Sports |
| TripAdvisor | 3.44× | Travel & Leisure |
| Dog walking | 2.62× | Pets & Animals |
| Dubai | 4.36× | Travel & Leisure |
| House of Cards (U.S. TV series) | 12.2× | Movies & TV |
| Ski resort | 3.21× | Travel & Leisure |
| Outdoor Photographer | 3.3× | Arts & Culture |
| Travel website | 3.57× | Travel & Leisure |
| Holiday | 2.48× | Travel & Leisure |
| Travel photography | 2.76× | Technology & Electronics |
| Expedia | 4.22× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.76 |
| Travelling | THRILL | 1.53 |
| Indulgence | JOY | 1.49 |
| Price Sensitivity | PREMIUM | 1.42 |
| Luxury Orientation | PREMIUM | 1.36 |
| DIY Mentality | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| Japan | 9.2% |
| Italy | 5.8% |
See Summer vacation audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
Frequently asked questions
How many fans does Summer vacation have in Germany?
Summer vacation has an estimated audience of 4,487,115 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Summer vacation fans?
61.3% of Summer vacation fans are female, 38.7% are male, with an average age of 39.9 years.
Which brands do Summer vacation fans like most?
Summer vacation fans show strongest brand affinity for Airbnb (3.58×), TikTok (2.05×), and Wedding videography (6.29×) over the country average.
Where do Summer vacation fans live in Germany?
Summer vacation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,456,056), Niedersachsen (reach 547,743), and Baden-Württemberg (reach 451,701). These three regions account for the largest share of the active audience.
What other brands do Summer vacation fans also like?
Beyond Summer vacation itself, the audience over-indexes on TikTok (2.05×), Wedding videography (6.29×), Summer house (7.14×), and Booking.com (3.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Summer vacation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.