Rascasse Audience Intelligence

Dubai Audience in Germany

A data profile of the people who buy, follow and care about Dubai in Germany — modelled from more than twelve digital signal sources. Dubai has an estimated audience of 3,185,855 people in Germany.

#16among Region in Germany#110among POI in Germany#159in Travel & Leisure

The average Dubai fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Telegram, University of Aleppo, Civil law (legal system), with strongest over-indexing on Telegram (7.93× the country average).

Demographically, the Dubai audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dubai fan in Germany is balanced, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Telegram.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dubai profile in Germany.

Audience size
3.2M
in Germany
Gender
47.6%♀
52.4% male
Age
37.1
average years
Country rank
#1962
POI in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dubai fans

47.6% are female, 52.4% are male, average age 37.1.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Dubai audience in Germany
MetricValue
Female47.6%
Male52.4%
Average age37.1
Estimated audience size3,185,855
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Dubai audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3921%
40-4920%
50+14%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Dubai audience comes from Germany.

Worldwide audience distribution share by country for Dubai
CountryShare
India8.4%
Saudi Arabia7.4%
United Arab Emirates5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dubai audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dubai fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.23×
02Hamburg~90K1.18×
03Bayern~600K1.15×
04Baden-Württemberg~500K1.12×
05Nordrhein-Westfalen~800K1.09×
06Schleswig-Holstein~100K1.03×
07Rheinland-Pfalz~200K1.02×
08Berlin~100K1.02×
09Sachsen~200K0.96×
10Niedersachsen~300K0.95×
11Bremen~30K0.94×
12Brandenburg~90K0.92×
13Thüringen~70K0.89×
14Saarland~30K0.89×
15Mecklenburg-Vorpommern~50K0.82×
16Sachsen-Anhalt~70K0.81×
Fig. 06

Affinity by region

Affinity by region — Dubai, Germany
0.81×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dubai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dubai audience
#·InterestCategoryAffinity×
01University of Technology, IraqBusiness & Career32.55×
02Civil law (legal system)Business & Career31.84×
03The American University of Iraq – SulaimaniBusiness & Career30.74×
04FARSI1Movies & TV17.43×
05Persian pop musicMusic & Radio15.86×
06Basra GovernorateTravel & Leisure13.18×
07University of AleppoBusiness & Career11.12×
08Iran University of Science and TechnologyBusiness & Career9.99×
09University of TehranBusiness & Career9.67×
10Carol (film)Movies & TV8.07×
11Arabic chat alphabetPolitics & Society7.95×
12TelegramInternet & Social Media7.93×
13Range Rover (L405)Cars & Mobility7.07×
14United Arab EmiratesTravel & Leisure4.09×
15Sarah EngelsMovies & TV2.98×
16ToddlerKids & Family2.69×
17Baby foodKids & Family2.46×
18AirbnbTravel & Leisure2.34×
19PrimarkShopping2.04×
20RossmannShopping1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dubai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dubai audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.31×
CreativityOPEN1.29×
TravellingTHRILL1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dubai audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
Urban LifestyleOPEN0.74×
PatriotismCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dubai have in Germany?

Dubai has an estimated audience of 3,185,855 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Dubai fans?

47.6% of Dubai fans are female, 52.4% are male, with an average age of 37.1 years.

03

Which brands do Dubai fans like most?

Dubai fans show strongest brand affinity for Telegram (7.93×), University of Aleppo (11.12×), and Civil law (legal system) (31.84×) over the country average.

04

Where do Dubai fans live in Germany?

Dubai fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Dubai fans also like?

Beyond Dubai itself, the audience over-indexes on University of Aleppo (11.12×), Civil law (legal system) (31.84×), Persian pop music (15.86×), and FARSI1 (17.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in Germany

See Dubai audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dubai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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