Dubai Audience in Germany
Dubai has an estimated audience of 3,185,855 people in Germany. 47.6% are female, 52.4% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Telegram, University of Aleppo, Civil law (legal system), Persian pop music, FARSI1.
The average Dubai fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Telegram, University of Aleppo, Civil law (legal system), with strongest over-indexing on Telegram (7.93× the country average). Demographically, the Dubai audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Dubai fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 37.1 |
| Estimated audience size | 3,185,855 |
Audience persona
The typical Dubai fan in Germany is balanced, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Telegram.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 773,730 | 1.11× |
| Bayern | 599,434 | 1.17× |
| Baden-Württemberg | 504,509 | 1.16× |
| Hessen | 315,809 | 1.3× |
| Niedersachsen | 295,147 | 0.95× |
| Rheinland-Pfalz | 166,854 | 1.05× |
| Berlin | 154,053 | 1.08× |
| Sachsen | 148,545 | 0.95× |
| Schleswig-Holstein | 113,300 | 0.99× |
| Hamburg | 86,674 | 1.2× |
| Brandenburg | 86,366 | 0.87× |
| Thüringen | 66,622 | 0.82× |
| Sachsen-Anhalt | 63,623 | 0.77× |
| Mecklenburg-Vorpommern | 47,415 | 0.78× |
| Saarland | 33,393 | 0.85× |
| Bremen | 25,443 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Telegram | 7.93× | Internet & Social Media |
| University of Aleppo | 11.12× | Business & Career |
| Civil law (legal system) | 31.84× | Business & Career |
| Persian pop music | 15.86× | Music & Radio |
| FARSI1 | 17.43× | Movies & TV |
| University of Technology, Iraq | 32.55× | Business & Career |
| The American University of Iraq – Sulaimani | 30.74× | Business & Career |
| Airbnb | 2.34× | Travel & Leisure |
| Namshi نمشي للتسوق أونلاين | 27.5× | Shopping |
| Toddler | 2.69× | Kids & Family |
| Carol (film) | 8.07× | Movies & TV |
| Iran University of Science and Technology | 9.99× | Business & Career |
| Arabic chat alphabet | 7.95× | Politics & Society |
| Basra Governorate | 13.18× | Travel & Leisure |
| Spiegel Online | 1.62× | News |
| United Arab Emirates | 4.09× | Travel & Leisure |
| Range Rover (L405) | 7.07× | Cars & Mobility |
| Baby food | 2.46× | Kids & Family |
| Primark | 2.04× | Shopping |
| Rossmann | 1.7× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.53 |
| DIY Mentality | THRILL | 1.22 |
| Sports Activity | POWER | 1.21 |
| Travelling | THRILL | 1.19 |
| Design Affinity | PREMIUM | 1.18 |
| Sustainability | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 8.4% |
| Saudi Arabia | 7.4% |
| United Arab Emirates | 5.8% |
See Dubai audiences in other countries
More Region audiences in Germany
- North Rhine-Westphalia (12,537,146)
- Bavaria (11,233,911)
- Baden-Württemberg (9,848,271)
- Rhine (9,303,980)
- Lower Saxony (6,360,906)
Frequently asked questions
How many fans does Dubai have in Germany?
Dubai has an estimated audience of 3,185,855 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dubai fans?
47.6% of Dubai fans are female, 52.4% are male, with an average age of 37.1 years.
Which brands do Dubai fans like most?
Dubai fans show strongest brand affinity for Telegram (7.93×), University of Aleppo (11.12×), and Civil law (legal system) (31.84×) over the country average.
Where do Dubai fans live in Germany?
Dubai fans in Germany are most concentrated in Nordrhein-Westfalen (reach 773,730), Bayern (reach 599,434), and Baden-Württemberg (reach 504,509). These three regions account for the largest share of the active audience.
What other brands do Dubai fans also like?
Beyond Dubai itself, the audience over-indexes on University of Aleppo (11.12×), Civil law (legal system) (31.84×), Persian pop music (15.86×), and FARSI1 (17.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dubai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.