A data profile of the people who buy, follow and care about Dubai in India — modelled from more than twelve digital signal sources. Dubai has an estimated audience of 9,166,220 people in India.
The average Dubai fan in India is 31.9 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Manorama Online, Persian Gulf, Pilgrim, with strongest over-indexing on Manorama Online (1.55× the country average).
Demographically, the Dubai audience skews more male with an average age of 31.9, and over-indexes on personality traits such as DIY Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Dubai fan in India is more male, around 31.9 years old, with strong DIY Mentality tendencies and a notable affinity for Manorama Online.
The key figures that characterise the Dubai profile in India.
29.4% are female, 70.6% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 31.9 |
| Estimated audience size | 9,166,220 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Dubai audience comes from India.
| Country | Share |
|---|---|
| India | 8.4% |
| Saudi Arabia | 7.4% |
| United Arab Emirates | 5.7% |
Where the Dubai audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Punjab (region) | ~200K | 1.60× | |
| 02 | Gujarat | ~400K | 1.59× | |
| 03 | Kerala | ~200K | 1.43× | |
| 04 | Maharashtra | ~600K | 1.30× | |
| 05 | Karnataka | ~300K | 1.29× | |
| 06 | Goa | ~10K | 1.27× | |
| 07 | Haryana | ~100K | 1.18× | |
| 08 | Rajasthan | ~200K | 1.15× | |
| 09 | Tamil Nadu | ~200K | 1.13× | |
| 10 | Telangana | ~100K | 1.10× | |
| 11 | Uttar Pradesh | ~500K | 1.04× | |
| 12 | Madhya Pradesh | ~200K | 1.02× | |
| 13 | Assam | ~90K | 1.00× | |
| 14 | West Bengal | ~300K | 0.99× | |
| 15 | Tripura | ~10K | 0.92× | |
| 16 | Uttarakhand | ~40K | 0.90× | |
| 17 | Meghalaya | ~8K | 0.89× | |
| 18 | Himachal Pradesh | ~30K | 0.87× | |
| 19 | Chhattisgarh | ~50K | 0.86× | |
| 20 | Odisha | ~80K | 0.85× | |
| 21 | Andhra Pradesh | ~90K | 0.83× | |
| 22 | Jharkhand | ~60K | 0.82× | |
| 23 | Manipur | ~9K | 0.82× | |
| 24 | Nagaland | ~5K | 0.81× | |
| 25 | Bihar | ~100K | 0.80× | |
| 26 | Jammu and Kashmir | ~30K | 0.79× | |
| 27 | Arunachal Pradesh | ~4K | 0.72× | |
| 28 | Sikkim | ~3K | 0.71× | |
| 29 | Mizoram | ~4K | 0.64× |
The strongest cross-interests of the Dubai audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bihari languages | Politics & Society | 2.13× | ||
| 02 | Wild fisheries | Travel & Leisure | 1.88× | ||
| 03 | Trending Videos | Internet & Social Media | 1.86× | ||
| 04 | Madhyamam Daily | News | 1.83× | ||
| 05 | Persian Gulf | Travel & Leisure | 1.71× | ||
| 06 | Spearfishing | Sports | 1.71× | ||
| 07 | Chaupal, Himachal Pradesh | Travel & Leisure | 1.68× | ||
| 08 | Begusarai | Travel & Leisure | 1.68× | ||
| 09 | Karbala | Travel & Leisure | 1.67× | ||
| 10 | UltraTech Cement | Business & Career | 1.66× | ||
| 11 | Chennai Express | Movies & TV | 1.66× | ||
| 12 | Angela White (athlete) | Movies & TV | 1.65× | ||
| 13 | Sneha (actress) | Movies & TV | 1.64× | ||
| 14 | Pilgrim | Fashion & Accessoires | 1.63× | ||
| 15 | Manorama Online | News | 1.55× | ||
| 16 | Avneet Kaur | Movies & TV | 1.55× | ||
| 17 | Manorama News | Movies & TV | 1.53× | ||
| 18 | Jenna Ortega | Movies & TV | 1.52× | ||
| 19 | Global News | News | 1.52× | ||
| 20 | Crime Patrol (TV series) | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.94× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.53× | |
| Individualism | JOY | 0.57× | |
| Convenience Orientation | PREMIUM | 0.57× |
Dubai has an estimated audience of 9,166,220 people in India, concentrated in Maharashtra and Uttar Pradesh.
29.4% of Dubai fans are female, 70.6% are male, with an average age of 31.9 years.
Dubai fans show strongest brand affinity for Manorama Online (1.55×), Persian Gulf (1.71×), and Pilgrim (1.63×) over the country average.
Dubai fans in India are most concentrated in Maharashtra (reach ~600K), Uttar Pradesh (reach ~500K), and Gujarat (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Dubai itself, the audience over-indexes on Persian Gulf (1.71×), Pilgrim (1.63×), Angela White (athlete) (1.65×), and Jenna Ortega (1.52×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Dubai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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