A data profile of the people who buy, follow and care about Dubai in Italy — modelled from more than twelve digital signal sources. Dubai has an estimated audience of 3,648,118 people in Italy.
The average Dubai fan in Italy is 40.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Canada, Subito.it, Persian Gulf, with strongest over-indexing on Canada (2.53× the country average).
Demographically, the Dubai audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Design Affinity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Dubai fan in Italy is balanced, around 40.8 years old, with strong Design Affinity tendencies and a notable affinity for Canada.
The key figures that characterise the Dubai profile in Italy.
47.5% are female, 52.5% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 40.8 |
| Estimated audience size | 3,648,118 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Dubai audience comes from Italy.
| Country | Share |
|---|---|
| India | 8.4% |
| Saudi Arabia | 7.4% |
| United Arab Emirates | 5.7% |
Where the Dubai audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~400K | 1.30× | |
| 02 | Puglia | ~300K | 1.25× | |
| 03 | Lazio | ~600K | 1.23× | |
| 04 | Lombardy | ~800K | 1.20× | |
| 05 | Campania | ~500K | 1.19× | |
| 06 | Trentino-Alto Adige/Südtirol | ~80K | 1.14× | |
| 07 | Tuscany | ~300K | 1.07× | |
| 08 | Veneto | ~300K | 1.04× | |
| 09 | Calabria | ~100K | 1.03× | |
| 10 | Emilia-Romagna | ~300K | 1.02× | |
| 11 | Piedmont | ~300K | 1.01× | |
| 12 | Marche | ~90K | 0.96× | |
| 13 | Abruzzo | ~80K | 0.96× | |
| 14 | Sardinia | ~100K | 0.95× | |
| 15 | Liguria | ~90K | 0.88× | |
| 16 | Basilicata | ~30K | 0.86× | |
| 17 | Friuli-Venezia Giulia | ~60K | 0.85× | |
| 18 | Umbria | ~50K | 0.81× | |
| 19 | Molise | ~10K | 0.73× | |
| 20 | Aosta Valley | ~5K | 0.59× |
The strongest cross-interests of the Dubai audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Persian Gulf | Travel & Leisure | 3.57× | ||
| 02 | Arabic pop music | Music & Radio | 3.33× | ||
| 03 | Property finder | Home & Garden | 2.78× | ||
| 04 | Egyptian Arabic | Politics & Society | 2.77× | ||
| 05 | Canada | Travel & Leisure | 2.53× | ||
| 06 | Real estate development | Business & Career | 2.19× | ||
| 07 | Western Asia | Travel & Leisure | 2.08× | ||
| 08 | Polishing | Home & Garden | 1.92× | ||
| 09 | Supercar | Cars & Mobility | 1.78× | ||
| 10 | Aston Martin | Cars & Mobility | 1.75× | ||
| 11 | Vintage car | Cars & Mobility | 1.73× | ||
| 12 | India | Travel & Leisure | 1.68× | ||
| 13 | Luxury Lifestyle | Shopping | 1.65× | ||
| 14 | Architecture & Interior Design | Home & Garden | 1.58× | ||
| 15 | Home Interior Design | Home & Garden | 1.57× | ||
| 16 | Investor | Business & Career | 1.57× | ||
| 17 | Commercial vehicle | Cars & Mobility | 1.55× | ||
| 18 | Subito.it | Shopping | 1.54× | ||
| 19 | Home business | Business & Career | 1.54× | ||
| 20 | Australia | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.33× | |
| Travelling | THRILL | 1.24× | |
| Risk Appetite | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.91× | |
| Extroversion | THRILL | 0.91× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Dubai has an estimated audience of 3,648,118 people in Italy, concentrated in Lombardy and Lazio.
47.5% of Dubai fans are female, 52.5% are male, with an average age of 40.8 years.
Dubai fans show strongest brand affinity for Canada (2.53×), Subito.it (1.54×), and Persian Gulf (3.57×) over the country average.
Dubai fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Dubai itself, the audience over-indexes on Subito.it (1.54×), Persian Gulf (3.57×), Property finder (2.78×), and Real estate development (2.19×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Dubai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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