A data profile of the people who buy, follow and care about India in Italy — modelled from more than twelve digital signal sources. India has an estimated audience of 3,971,239 people in Italy.
The average India fan in Italy is 41.4 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Breaking news, Personal finance, with strongest over-indexing on Wikipedia (4.37× the country average).
Demographically, the India audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Convenience Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical India fan in Italy is balanced, around 41.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the India profile in Italy.
49.7% are female, 50.3% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 41.4 |
| Estimated audience size | 3,971,239 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide India audience comes from Italy.
| Country | Share |
|---|---|
| India | 26.2% |
| United States | 10.1% |
| Saudi Arabia | 3.8% |
Where the India audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.49× | |
| 02 | Friuli-Venezia Giulia | ~100K | 1.29× | |
| 03 | Lazio | ~600K | 1.28× | |
| 04 | Veneto | ~400K | 1.16× | |
| 05 | Tuscany | ~300K | 1.16× | |
| 06 | Emilia-Romagna | ~400K | 1.11× | |
| 07 | Piedmont | ~300K | 1.10× | |
| 08 | Campania | ~500K | 1.06× | |
| 09 | Sicilia | ~400K | 1.04× | |
| 10 | Puglia | ~300K | 1.03× | |
| 11 | Marche | ~100K | 1.02× | |
| 12 | Liguria | ~100K | 0.96× | |
| 13 | Trentino-Alto Adige/Südtirol | ~70K | 0.94× | |
| 14 | Calabria | ~100K | 0.92× | |
| 15 | Sardinia | ~100K | 0.87× | |
| 16 | Abruzzo | ~70K | 0.85× | |
| 17 | Umbria | ~50K | 0.84× | |
| 18 | Basilicata | ~30K | 0.80× | |
| 19 | Molise | ~10K | 0.66× | |
| 20 | Aosta Valley | ~7K | 0.65× |
The strongest cross-interests of the India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tibet | Travel & Leisure | 5.90× | ||
| 02 | Badminton | Sports | 5.15× | ||
| 03 | Sri Lanka | Travel & Leisure | 4.51× | ||
| 04 | Wikipedia | Internet & Social Media | 4.37× | ||
| 05 | Satire | Literature | 3.21× | ||
| 06 | Breaking news | Movies & TV | 3.18× | ||
| 07 | Superman | Movies & TV | 2.37× | ||
| 08 | Canada | Travel & Leisure | 2.34× | ||
| 09 | Summer vacation | Travel & Leisure | 2.25× | ||
| 10 | La Liga | Sports | 2.21× | ||
| 11 | Mediaset | Technology & Electronics | 2.02× | ||
| 12 | Activism | Politics & Society | 1.94× | ||
| 13 | Batman | Movies & TV | 1.87× | ||
| 14 | Genetics | Kids & Family | 1.74× | ||
| 15 | Android (operating system) | Technology & Electronics | 1.72× | ||
| 16 | Personal finance | Business & Career | 1.67× | ||
| 17 | Internet & Social Media | 1.63× | |||
| 18 | Singer-songwriter | Music & Radio | 1.61× | ||
| 19 | Harry Potter | Movies & TV | 1.55× | ||
| 20 | Borsa Italiana | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.44× | |
| Travelling | THRILL | 1.41× | |
| Community Orientation | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Price Sensitivity | PREMIUM | 0.69× | |
| Indulgence | JOY | 0.79× |
India has an estimated audience of 3,971,239 people in Italy, concentrated in Lombardy and Lazio.
49.7% of India fans are female, 50.3% are male, with an average age of 41.4 years.
India fans show strongest brand affinity for Wikipedia (4.37×), Breaking news (3.18×), and Personal finance (1.67×) over the country average.
India fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond India itself, the audience over-indexes on Breaking news (3.18×), Personal finance (1.67×), WhatsApp (1.63×), and Android (operating system) (1.72×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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