A data profile of the people who buy, follow and care about Italy in Italy — modelled from more than twelve digital signal sources. Italy has an estimated audience of 39,421,278 people in Italy.
Italy has an estimated audience of 39,421,278 people in Italy. 53.6% are female, 46.4% are male, average age 42.6. Top brand affinities: Wikipedia, Genetics, Subscription business model, HVAC, Robert Redford.
Top brand affinities include Wikipedia, Genetics, Subscription business model, with strongest over-indexing on Wikipedia (1.54× the country average).
Demographically, the Italy audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation.
The typical Italy fan in Italy is balanced, around 42.6 years old, with strong Spirituality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Italy profile in Italy.
53.6% are female, 46.4% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 42.6 |
| Estimated audience size | 39,421,278 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Italy audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
The strongest cross-interests of the Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Robert Redford | Movies & TV | 1.65× | ||
| 02 | Wikipedia | Internet & Social Media | 1.54× | ||
| 03 | Genetics | Kids & Family | 1.54× | ||
| 04 | Subscription business model | Shopping | 1.54× | ||
| 05 | HVAC | Home & Garden | 1.54× | ||
| 06 | Political science | Business & Career | 1.54× | ||
| 07 | Freeware | Technology & Electronics | 1.54× | ||
| 08 | Ski resort | Travel & Leisure | 1.54× | ||
| 09 | Preventive healthcare | Health | 1.54× | ||
| 10 | Italia 1 | Movies & TV | 1.54× | ||
| 11 | Michelin Guide | Food & Beverages | 1.54× | ||
| 12 | Beer festival | Food & Beverages | 1.54× | ||
| 13 | Bohemian style | Fashion & Accessoires | 1.54× | ||
| 14 | Live television | Movies & TV | 1.54× | ||
| 15 | Psychological thriller | Literature | 1.54× | ||
| 16 | Chocolate brownie | Food & Beverages | 1.54× | ||
| 17 | Biochemistry | Business & Career | 1.54× | ||
| 18 | Eurovision Song Contest | Music & Radio | 1.54× | ||
| 19 | Satire | Literature | 1.52× | ||
| 20 | Leggings | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.25× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Community Orientation | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.36× | |
| Indulgence | JOY | 0.82× | |
| Social Media Usage | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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