Italy Audience in Italy
Italy has an estimated audience of 39,421,278 people in Italy. 53.6% are female, 46.4% are male, average age 42.6. Top brand affinities: Futurama, Road trip, Skyfall, Tyler, The Creator, Guardians of the Galaxy (film).
Top brand affinities include Futurama, Road trip, Skyfall, with strongest over-indexing on Futurama (55× the country average). Demographically, the Italy audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Travelling, Community Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Italy fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 42.6 |
| Estimated audience size | 39,421,278 |
Audience persona
The typical Italy fan in Italy is balanced, around 42.6 years old, with strong Travelling tendencies and a notable affinity for Futurama.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Futurama | 55× | Movies & TV |
| Road trip | 18.41× | Travel & Leisure |
| Skyfall | 43.07× | Movies & TV |
| Tyler, The Creator | 29.75× | Music & Radio |
| Guardians of the Galaxy (film) | 18.7× | Movies & TV |
| Doctor Strange | 20× | Literature |
| Mac Miller | 26.44× | Music & Radio |
| Travel Blogger | 8.52× | Travel & Leisure |
| Streetwear | 3.61× | Fashion & Accessoires |
| Slim-fit pants | 7.97× | Fashion & Accessoires |
| Cats (musical) | 8.57× | Music & Radio |
| Reggaeton | 4.59× | Music & Radio |
| Ant-Man (film) | 18.89× | Movies & TV |
| Art jewelry | 3.44× | Fashion & Accessoires |
| Fine art | 2.93× | Business & Career |
| Christoph Waltz | 11.43× | Movies & TV |
| Handmade jewelry | 3.35× | Fashion & Accessoires |
| FlixBus | 3.11× | Cars & Mobility |
| Australian Open | 4.21× | Sports |
| Carrefour Market | 3.65× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.79 |
| Community Orientation | OPEN | 1.71 |
| Extroversion | THRILL | 1.58 |
| Urban Lifestyle | OPEN | 1.38 |
| Sports Activity | POWER | 1.31 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
See Italy audiences in other countries
More Country audiences in Italy
- France (14,586,761)
- Switzerland (13,764,286)
- Austria (11,177,342)
- United States (11,035,809)
- Slovenia (9,635,430)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.