A data profile of the people who buy, follow and care about Italy in Brazil — modelled from more than twelve digital signal sources. Italy has an estimated audience of 7,166,807 people in Brazil.
Italy has an estimated audience of 7,166,807 people in Brazil. 61.6% are female, 38.4% are male, average age 39.9. Top brand affinities: Rock music, Country music, Pop music, Hip hop music, Flower.
Top brand affinities include Rock music, Country music, Pop music, with strongest over-indexing on Rock music (1.59× the country average).
Demographically, the Italy audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Patriotism, Indulgence.
The typical Italy fan in Brazil is more female, around 39.9 years old, with strong Patriotism tendencies and a notable affinity for Rock music.
The key figures that characterise the Italy profile in Brazil.
61.6% are female, 38.4% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 39.9 |
| Estimated audience size | 7,166,807 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Italy audience comes from Brazil.
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
The strongest cross-interests of the Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Florence | Travel & Leisure | 4.62× | ||
| 02 | Venice | Travel & Leisure | 4.07× | ||
| 03 | Milan | Travel & Leisure | 3.13× | ||
| 04 | Rome | Travel & Leisure | 2.20× | ||
| 05 | Hering | Pets & Animals | 2.07× | ||
| 06 | Spanish language | Politics & Society | 1.83× | ||
| 07 | Paris | Travel & Leisure | 1.76× | ||
| 08 | Google Flights | Travel & Leisure | 1.64× | ||
| 09 | American Pit Bull Terrier | Pets & Animals | 1.64× | ||
| 10 | Flower | Home & Garden | 1.62× | ||
| 11 | Rock music | Music & Radio | 1.59× | ||
| 12 | JusBrasil | Internet & Social Media | 1.58× | ||
| 13 | Pop music | Music & Radio | 1.57× | ||
| 14 | Microwave oven | Home & Garden | 1.53× | ||
| 15 | Hip hop music | Music & Radio | 1.52× | ||
| 16 | Via Marte | Shopping | 1.52× | ||
| 17 | Country music | Music & Radio | 1.51× | ||
| 18 | Michael Jackson | Music & Radio | 1.51× | ||
| 19 | Skirt | Fashion & Accessoires | 1.51× | ||
| 20 | Embroidery | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Indulgence | JOY | 1.26× | |
| Individualism | JOY | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Extroversion | THRILL | 0.83× | |
| Luxury Orientation | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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