A data profile of the people who buy, follow and care about Italy in Canada — modelled from more than twelve digital signal sources. Italy has an estimated audience of 3,552,554 people in Canada.
The average Italy fan in Canada is 38.4 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Bath and Bodyworks, Rome, JD Sports, with strongest over-indexing on Bath and Bodyworks (1.66× the country average).
Demographically, the Italy audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Italy fan in Canada is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Bath and Bodyworks.
The key figures that characterise the Italy profile in Canada.
56.3% are female, 43.7% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 38.4 |
| Estimated audience size | 3,552,554 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Italy audience comes from Canada.
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
Where the Italy audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~1.5M | 1.79× | |
| 02 | Ontario | ~2.5M | 1.72× | |
| 03 | British Columbia | ~800K | 1.41× | |
| 04 | Alberta | ~500K | 1.22× | |
| 05 | Manitoba | ~100K | 0.95× | |
| 06 | Nova Scotia | ~100K | 0.92× | |
| 07 | New Brunswick | ~70K | 0.90× | |
| 08 | Saskatchewan | ~100K | 0.85× | |
| 09 | Prince Edward Island | ~10K | 0.70× | |
| 10 | Newfoundland and Labrador | ~40K | 0.68× |
The strongest cross-interests of the Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rome | Travel & Leisure | 2.73× | ||
| 02 | FentyBeauty | Beauty & Wellness | 2.41× | ||
| 03 | Urban Dictionary | Internet & Social Media | 2.33× | ||
| 04 | La Senza | Fashion & Accessoires | 2.28× | ||
| 05 | Josh Brolin | Movies & TV | 2.19× | ||
| 06 | A.S. Roma | Sports | 2.10× | ||
| 07 | Allkpop | Music & Radio | 2.08× | ||
| 08 | Malcolm in the Middle | Movies & TV | 1.97× | ||
| 09 | JD Sports | Shopping | 1.87× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 1.81× | ||
| 11 | Benjamin Moore | Home & Garden | 1.81× | ||
| 12 | Jake Paul | Internet & Social Media | 1.69× | ||
| 13 | Mineral water | Food & Beverages | 1.68× | ||
| 14 | Omega | Fashion & Accessoires | 1.67× | ||
| 15 | Bath and Bodyworks | Shopping | 1.66× | ||
| 16 | Zoe Saldana | Movies & TV | 1.65× | ||
| 17 | Kelly Osbourne | Music & Radio | 1.64× | ||
| 18 | Cappuccino | Food & Beverages | 1.57× | ||
| 19 | George Clooney | Movies & TV | 1.55× | ||
| 20 | Pasta | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.41× | |
| Tradition | CONSERVATISM | 1.25× | |
| Sustainability | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Pet Ownership | JOY | 0.80× | |
| Early Adopter Mentality | POWER | 0.86× |
Italy has an estimated audience of 3,552,554 people in Canada, concentrated in Ontario and Quebec.
56.3% of Italy fans are female, 43.7% are male, with an average age of 38.4 years.
Italy fans show strongest brand affinity for Bath and Bodyworks (1.66×), Rome (2.73×), and JD Sports (1.87×) over the country average.
Italy fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1.5M), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Italy itself, the audience over-indexes on Rome (2.73×), JD Sports (1.87×), Pasta (1.52×), and Non-alcoholic beverage (1.81×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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