Italy Audience in France
Italy has an estimated audience of 8,159,439 people in France. 59.3% are female, 40.7% are male, average age 39.1. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities: Tinder, Permanent residency, DoTerra, Public administration, Restorative dentistry.
The average Italy fan in France is 39.1 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities include Tinder, Permanent residency, DoTerra, with strongest over-indexing on Tinder (29.59× the country average). Demographically, the Italy audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of Italy fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 39.1 |
| Estimated audience size | 8,159,439 |
Audience persona
The typical Italy fan in France is more female, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Tinder.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 3,481,980 | 2.38× |
| Auvergne-Rhône-Alpes | 1,152,642 | 1.2× |
| Grand Est | 772,863 | 1.17× |
| Provence-Alpes-Côte d'Azur | 713,099 | 1.18× |
| Nouvelle-Aquitaine | 687,094 | 0.96× |
| Occitanie | 626,239 | 0.89× |
| Hauts-de-France | 600,058 | 0.84× |
| Pays de la Loire | 327,298 | 0.72× |
| Brittany | 281,234 | 0.71× |
| Normandy | 270,577 | 0.68× |
| Bourgogne-Franche-Comté | 238,282 | 0.72× |
| Centre-Val de Loire | 211,823 | 0.69× |
| Corsica | 35,060 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tinder | 29.59× | Internet & Social Media |
| Permanent residency | 21.53× | Business & Career |
| DoTerra | 94.39× | Beauty & Wellness |
| Public administration | 23.33× | Business & Career |
| Restorative dentistry | 52.28× | Health |
| Payot | 52.19× | Beauty & Wellness |
| Eye care professional | 55.87× | Beauty & Wellness |
| Cervical vertebrae | 57.51× | Health |
| Soy milk | 61.64× | Food & Beverages |
| Compression stockings | 81× | Health |
| Lions Clubs International | 20.8× | Business & Career |
| Muslim holidays | 22.37× | Politics & Society |
| Consumer debt | 63.45× | Business & Career |
| Kosher foods | 101.56× | Food & Beverages |
| Islamic architecture | 22.8× | Home & Garden |
| Inclusion (education) | 82.06× | Kids & Family |
| Lumbar vertebrae | 58.4× | Health |
| Rechargeable battery | 33.95× | Home & Garden |
| Improvisation | 12.27× | Music & Radio |
| Leather jacket | 38.94× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 12.2 |
| Mindfulness | BALANCE | 1.99 |
| Indulgence | JOY | 1.67 |
| Community Orientation | OPEN | 1.56 |
| Design Affinity | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 16.8% |
| United States | 11.9% |
| Germany | 5.0% |
See Italy audiences in other countries
More Country audiences in France
- France (26,274,133)
- Canada (14,235,665)
- Belgium (8,526,698)
- Germany (8,094,451)
- Switzerland (6,930,847)
Frequently asked questions
How many fans does Italy have in France?
Italy has an estimated audience of 8,159,439 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Italy fans?
59.3% of Italy fans are female, 40.7% are male, with an average age of 39.1 years.
Which brands do Italy fans like most?
Italy fans show strongest brand affinity for Tinder (29.59×), Permanent residency (21.53×), and DoTerra (94.39×) over the country average.
Where do Italy fans live in France?
Italy fans in France are most concentrated in Île-de-France (reach 3,481,980), Auvergne-Rhône-Alpes (reach 1,152,642), and Grand Est (reach 772,863). These three regions account for the largest share of the active audience.
What other brands do Italy fans also like?
Beyond Italy itself, the audience over-indexes on Permanent residency (21.53×), DoTerra (94.39×), Public administration (23.33×), and Restorative dentistry (52.28×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.