Rascasse Audience Intelligence

American Vintage Target Market in France

A data profile of the people who buy, follow and care about American Vintage in France — modelled from more than twelve digital signal sources. American Vintage has an estimated audience of 1,503,095 people in France.

#11among Premium fashion in France#384among Brand in France#222in Fashion & Accessoires

The average American Vintage fan in France is 35.2 years old, more female, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Nouvelle-Aquitaine, Provence-Alpes-Côte d'Azur.

Top brand affinities include Tour de France, France, Arts and music, with strongest over-indexing on Tour de France (2.67× the country average).

Demographically, the American Vintage audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical American Vintage fan in France is more female, around 35.2 years old, with strong Pet Ownership tendencies and a notable affinity for Tour de France.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the American Vintage profile in France.

Audience size
1.5M
in France
Gender
73.0%♀
27.0% male
Age
35.2
average years
Country rank
#3146
Brand in France
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of American Vintage

73.0% are female, 27.0% are male, average age 35.2.

Fig. 02

Gender split

73.0%
Female
27.0%
Male
Demographic split for American Vintage audience in France
MetricValue
Female73.0%
Male27.0%
Average age35.2
Estimated audience size1,503,095
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the American Vintage audience in France
Age bracketShare%
16-1926%
20-2927%
30-3918%
40-4917%
50+12%
Fig. 04

Worldwide distribution

27.2%

of the worldwide American Vintage audience comes from France.

Worldwide audience distribution share by country for American Vintage
CountryShare
France27.2%
Italy16.4%
Germany13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Vintage audience in France is strongest.

Fig. 05

Top regions by affinity

American Vintage customers by region in France
#RegionReachAffinity×
01Provence-Alpes-Côte d'Azur~200K1.78×
02Nouvelle-Aquitaine~200K1.51×
03Corsica~10K1.33×
04Île-de-France~300K1.30×
05Occitanie~100K1.05×
06Auvergne-Rhône-Alpes~200K0.99×
07Brittany~70K0.95×
08Normandy~60K0.84×
09Pays de la Loire~60K0.76×
10Hauts-de-France~100K0.75×
11Grand Est~80K0.63×
12Bourgogne-Franche-Comté~40K0.58×
13Centre-Val de Loire~30K0.54×
Fig. 06

Affinity by region

Affinity by region — American Vintage, France
0.54×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Vintage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Vintage audience
#·InterestCategoryAffinity×
01LegoKids & Family3.93×
02ChansonMusic & Radio3.83×
03MonoprixShopping3.60×
04AdidasFashion & Accessoires3.57×
05NikeFashion & Accessoires3.51×
06ItalyTravel & Leisure3.46×
07H&MShopping3.36×
08La RedouteShopping3.09×
09Brico DépôtShopping2.89×
10Real Madrid Club de FútbolSports2.87×
11CastoramaShopping2.82×
12CdiscountShopping2.78×
13Tour de FranceSports2.67×
14FranceTravel & Leisure2.45×
15Arts and musicArts & Culture2.23×
16EntertainmentMovies & TV2.02×
17SportsSports2.00×
18Outdoor recreationSports1.99×
19MoviesMovies & TV1.94×
20Food and drinkFood & Beverages1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Vintage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Vintage audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.30×
SustainabilityBALANCE1.91×
Healthy LifestyleBALANCE1.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Vintage audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Quality AwarenessPREMIUM0.75×
Career OrientationPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is American Vintage's target market in France?

American Vintage's target market in France covers an estimated 1,503,095 people, concentrated in Île-de-France and Nouvelle-Aquitaine.

02

What is the gender split and age of American Vintage customers?

73.0% of the American Vintage audience are female, 27.0% are male, with an average age of 35.2 years.

03

Which brands do American Vintage fans like most?

American Vintage fans show strongest brand affinity for Tour de France (2.67×), France (2.45×), and Arts and music (2.23×) over the country average.

04

Where do American Vintage fans live in France?

American Vintage fans in France are most concentrated in Île-de-France (reach ~300K), Nouvelle-Aquitaine (reach ~200K), and Provence-Alpes-Côte d'Azur (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do American Vintage fans also like?

Beyond American Vintage itself, the audience over-indexes on France (2.45×), Arts and music (2.23×), Entertainment (2.02×), and Monoprix (3.6×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in France

See American Vintage audiences in other countries

How to read this data

Audience size is the estimated number of people in France who actively search for American Vintage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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