Rascasse Audience Intelligence

American Vintage Target Market in Germany

A data profile of the people who buy, follow and care about American Vintage in Germany — modelled from more than twelve digital signal sources. American Vintage has an estimated audience of 770,546 people in Germany.

#18among Premium fashion in Germany#1062among Brand in Germany#426in Fashion & Accessoires

The average American Vintage fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Joules, Food and drink, Food, with strongest over-indexing on Joules (30.26× the country average).

Demographically, the American Vintage audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical American Vintage fan in Germany is more female, around 33.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Joules.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the American Vintage profile in Germany.

Audience size
771K
in Germany
Gender
71.8%♀
28.2% male
Age
33.4
average years
Country rank
#8159
Brand in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of American Vintage

71.8% are female, 28.2% are male, average age 33.4.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for American Vintage audience in Germany
MetricValue
Female71.8%
Male28.2%
Average age33.4
Estimated audience size770,546
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the American Vintage audience in Germany
Age bracketShare%
16-1932%
20-2925%
30-3918%
40-4916%
50+9%
Fig. 04

Worldwide distribution

14.0%

of the worldwide American Vintage audience comes from Germany.

Worldwide audience distribution share by country for American Vintage
CountryShare
France27.2%
Italy16.4%
Germany14.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the American Vintage audience in Germany is strongest.

Fig. 05

Top regions by affinity

American Vintage customers by region in Germany
#RegionReachAffinity×
01Hamburg~40K2.34×
02Nordrhein-Westfalen~300K1.51×
03Berlin~50K1.44×
04Baden-Württemberg~100K1.27×
05Schleswig-Holstein~30K1.24×
06Bayern~100K1.20×
07Bremen~7K1.14×
08Hessen~60K1.08×
09Rheinland-Pfalz~40K1.08×
10Niedersachsen~70K0.97×
11Saarland~7K0.70×
12Brandenburg~10K0.52×
13Mecklenburg-Vorpommern~8K0.52×
14Thüringen~9K0.44×
15Sachsen~20K0.42×
16Sachsen-Anhalt~8K0.38×
Fig. 06

Affinity by region

Affinity by region — American Vintage, Germany
0.38×1.00×2.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the American Vintage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for American Vintage audience
#·InterestCategoryAffinity×
01SpyFuTechnology & Electronics94.68×
02Fat FaceFashion & Accessoires68.01×
03JoulesFashion & Accessoires30.26×
04400 metresSports17.70×
05COSShopping7.94×
06FlowerHome & Garden3.87×
07PsychologyBusiness & Career3.60×
08IKEAHome & Garden3.24×
09CultureLiterature2.89×
10FoodFood & Beverages2.74×
11ReadingLiterature2.68×
12PetsPets & Animals2.65×
13SportsSports2.62×
14Outdoor recreationSports2.61×
15Food and drinkFood & Beverages2.59×
16MoviesMovies & TV2.58×
17EntertainmentMovies & TV2.56×
18Arts and musicArts & Culture2.50×
19ClothingFashion & Accessoires2.40×
20MusicBusiness & Career2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the American Vintage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by American Vintage audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.01×
Pet OwnershipJOY2.38×
TravellingTHRILL2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by American Vintage audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Convenience OrientationPREMIUM0.90×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is American Vintage's target market in Germany?

American Vintage's target market in Germany covers an estimated 770,546 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of American Vintage customers?

71.8% of the American Vintage audience are female, 28.2% are male, with an average age of 33.4 years.

03

Which brands do American Vintage fans like most?

American Vintage fans show strongest brand affinity for Joules (30.26×), Food and drink (2.59×), and Food (2.74×) over the country average.

04

Where do American Vintage fans live in Germany?

American Vintage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do American Vintage fans also like?

Beyond American Vintage itself, the audience over-indexes on Food and drink (2.59×), Food (2.74×), Entertainment (2.56×), and COS (7.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in Germany

See American Vintage audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for American Vintage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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