American Vintage Audience in Germany
American Vintage has an estimated audience of 766,462 people in Germany. 71.8% are female, 28.2% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Joules, Food and drink, Food, Entertainment, COS.
The average American Vintage fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Joules, Food and drink, Food, with strongest over-indexing on Joules (30.26× the country average). Demographically, the American Vintage audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of American Vintage fans
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 33.4 |
| Estimated audience size | 766,462 |
Audience persona
The typical American Vintage fan in Germany is more female, around 33.4 years old, with strong Design Affinity tendencies and a notable affinity for Joules.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 262,595 | 1.57× |
| Bayern | 152,200 | 1.24× |
| Baden-Württemberg | 132,759 | 1.27× |
| Niedersachsen | 73,310 | 0.98× |
| Hessen | 65,940 | 1.13× |
| Berlin | 51,440 | 1.5× |
| Rheinland-Pfalz | 42,057 | 1.1× |
| Hamburg | 38,734 | 2.24× |
| Schleswig-Holstein | 32,946 | 1.2× |
| Sachsen | 15,477 | 0.41× |
| Brandenburg | 11,408 | 0.48× |
| Bremen | 7,406 | 1.13× |
| Thüringen | 7,342 | 0.38× |
| Mecklenburg-Vorpommern | 6,394 | 0.44× |
| Sachsen-Anhalt | 6,262 | 0.32× |
| Saarland | 5,990 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Joules | 30.26× | Fashion & Accessoires |
| Food and drink | 2.59× | Food & Beverages |
| Food | 2.74× | Food & Beverages |
| Entertainment | 2.56× | Movies & TV |
| COS | 7.94× | Shopping |
| Fat Face | 68.01× | Fashion & Accessoires |
| Reading | 2.68× | Literature |
| Sports | 2.62× | Sports |
| Arts and music | 2.5× | Arts & Culture |
| Outdoor recreation | 2.61× | Sports |
| Movies | 2.58× | Movies & TV |
| IKEA | 3.24× | Home & Garden |
| Psychology | 3.6× | Business & Career |
| Music | 2.31× | Business & Career |
| Pets | 2.65× | Pets & Animals |
| SpyFu | 94.68× | Technology & Electronics |
| Clothing | 2.4× | Fashion & Accessoires |
| 400 metres | 17.7× | Sports |
| Flower | 3.87× | Home & Garden |
| Culture | 2.89× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.77 |
| Quality Awareness | PREMIUM | 2.28 |
| Creativity | OPEN | 1.87 |
| Sustainability | BALANCE | 1.81 |
| Luxury Orientation | PREMIUM | 1.48 |
| Sports Activity | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 27.1% |
| Italy | 16.5% |
| Germany | 14.1% |
See American Vintage audiences in other countries
More Premium fashion audiences in Germany
- Tommy Hilfiger (4,974,200)
- Ralph Lauren (4,048,548)
- Calvin Klein (3,526,644)
- Versace (2,375,238)
- Armani (2,306,962)
Frequently asked questions
How many fans does American Vintage have in Germany?
American Vintage has an estimated audience of 766,462 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of American Vintage fans?
71.8% of American Vintage fans are female, 28.2% are male, with an average age of 33.4 years.
Which brands do American Vintage fans like most?
American Vintage fans show strongest brand affinity for Joules (30.26×), Food and drink (2.59×), and Food (2.74×) over the country average.
Where do American Vintage fans live in Germany?
American Vintage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 262,595), Bayern (reach 152,200), and Baden-Württemberg (reach 132,759). These three regions account for the largest share of the active audience.
What other brands do American Vintage fans also like?
Beyond American Vintage itself, the audience over-indexes on Food and drink (2.59×), Food (2.74×), Entertainment (2.56×), and COS (7.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for American Vintage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.