400 metres Audience in Germany
400 metres has an estimated audience of 575,887 people in Germany. 62.0% are female, 38.0% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Superior Hiking Trail, Business English, Jersey (fabric), Progressive rock, Gil Ofarim.
The average 400 metres fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Superior Hiking Trail, Business English, Jersey (fabric), with strongest over-indexing on Superior Hiking Trail (73.5× the country average). Demographically, the 400 metres audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of 400 metres fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 33.1 |
| Estimated audience size | 575,887 |
Audience persona
The typical 400 metres fan in Germany is more female, around 33.1 years old, with strong Family Orientation tendencies and a notable affinity for Superior Hiking Trail.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,893 | 0.46× |
| Bayern | 41,681 | 0.45× |
| Baden-Württemberg | 40,150 | 0.51× |
| Sachsen-Anhalt | 39,031 | 2.62× |
| Niedersachsen | 31,062 | 0.56× |
| Brandenburg | 29,138 | 1.63× |
| Mecklenburg-Vorpommern | 28,588 | 2.6× |
| Hessen | 21,094 | 0.48× |
| Sachsen | 18,963 | 0.67× |
| Rheinland-Pfalz | 18,735 | 0.65× |
| Saarland | 13,341 | 1.89× |
| Berlin | 12,345 | 0.48× |
| Schleswig-Holstein | 10,588 | 0.51× |
| Thüringen | 10,562 | 0.72× |
| Bremen | 6,608 | 1.34× |
| Hamburg | 5,674 | 0.44× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Superior Hiking Trail | 73.5× | Travel & Leisure |
| Business English | 6.08× | Business & Career |
| Jersey (fabric) | 8.67× | Fashion & Accessoires |
| Progressive rock | 2.1× | Music & Radio |
| Gil Ofarim | 1.64× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Ipag Business School | 19.74× | Business & Career |
| Emirdağ | 9.37× | Travel & Leisure |
| Handmade Gifts | 1.71× | Kids & Family |
| Christmas Gifts | 4.11× | Kids & Family |
| Home Delivery | 2.06× | Food & Beverages |
| Natural rubber | 1.67× | Cars & Mobility |
| Free University of Berlin | 2.59× | Business & Career |
| Kazuo Ishiguro | 8.71× | Literature |
| Sub Zero (Official) | 7.62× | Literature |
| Buddy – The Buddy Holly Story | 3.12× | Music & Radio |
| Cagnes-sur-Mer | 7.75× | Travel & Leisure |
| Google Home | 3.66× | Technology & Electronics |
| Irkutsk | 8.08× | Travel & Leisure |
| The Bugaboos | 4.86× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.61 |
| Price Sensitivity | PREMIUM | 1.25 |
| Indulgence | JOY | 1.22 |
| Urban Lifestyle | OPEN | 1.21 |
| Travelling | THRILL | 1.19 |
| Quality Awareness | PREMIUM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 11.3% |
| Germany | 10.2% |
| Poland | 9.7% |
See 400 metres audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does 400 metres have in Germany?
400 metres has an estimated audience of 575,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 400 metres fans?
62.0% of 400 metres fans are female, 38.0% are male, with an average age of 33.1 years.
Which brands do 400 metres fans like most?
400 metres fans show strongest brand affinity for Superior Hiking Trail (73.5×), Business English (6.08×), and Jersey (fabric) (8.67×) over the country average.
Where do 400 metres fans live in Germany?
400 metres fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,893), Bayern (reach 41,681), and Baden-Württemberg (reach 40,150). These three regions account for the largest share of the active audience.
What other brands do 400 metres fans also like?
Beyond 400 metres itself, the audience over-indexes on Business English (6.08×), Jersey (fabric) (8.67×), Progressive rock (2.1×), and Gil Ofarim (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 400 metres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.