Rascasse Audience Intelligence

400 metres Audience in Germany

A data profile of the people who buy, follow and care about 400 metres in Germany — modelled from more than twelve digital signal sources. 400 metres has an estimated audience of 575,887 people in Germany.

#142among Sport in Germany#4337among Topic in Germany#816in Sports

The average 400 metres fan in Germany is 33.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Long jump, High jump, American Vintage, with strongest over-indexing on Long jump (30.7× the country average).

Demographically, the 400 metres audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 400 metres fan in Germany is more female, around 33.1 years old, with strong Family Orientation tendencies and a notable affinity for Long jump.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 400 metres profile in Germany.

Audience size
576K
in Germany
Gender
62.0%♀
38.0% male
Age
33.1
average years
Country rank
#10464
Topic in Germany
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 400 metres fans

62.0% are female, 38.0% are male, average age 33.1.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for 400 metres audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age33.1
Estimated audience size575,887
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the 400 metres audience in Germany
Age bracketShare%
16-1937%
20-2919%
30-3919%
40-4916%
50+9%
Fig. 04

Worldwide distribution

10.2%

of the worldwide 400 metres audience comes from Germany.

Worldwide audience distribution share by country for 400 metres
CountryShare
Spain11.3%
Germany10.2%
Poland9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 400 metres audience in Germany is strongest.

Fig. 05

Top regions by affinity

400 metres fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~30K2.00×
02Mecklenburg-Vorpommern~20K1.95×
03Saarland~10K1.46×
04Brandenburg~20K1.37×
05Sachsen~40K1.26×
06Bremen~5K1.09×
07Thüringen~10K1.00×
08Rheinland-Pfalz~30K0.87×
09Hamburg~10K0.80×
10Schleswig-Holstein~20K0.79×
11Niedersachsen~40K0.76×
12Hessen~30K0.73×
13Berlin~20K0.73×
14Nordrhein-Westfalen~90K0.69×
15Baden-Württemberg~50K0.67×
16Bayern~60K0.66×
Fig. 06

Affinity by region

Affinity by region — 400 metres, Germany
0.66×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 400 metres audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 400 metres audience
#·InterestCategoryAffinity×
01Part Time JobsBusiness & Career53.78×
02Long jumpSports30.70×
03High jumpSports24.14×
04New York City MarathonSports20.00×
05paul smithFashion & Accessoires18.82×
06KatowiceTravel & Leisure18.00×
07American VintageFashion & Accessoires17.70×
08ParkrunSports17.39×
09Chicago MarathonSports15.34×
10HeptathlonSports12.73×
11Trail runningSports10.52×
12Maison MargielaFashion & Accessoires8.75×
13Tour de FranceSports3.32×
14RefrigeratorHome & Garden3.01×
15HairstyleBeauty & Wellness2.57×
16HappinessHealth2.47×
17German languagePolitics & Society2.34×
18FamilyKids & Family2.23×
19NatureHome & Garden2.08×
20GermanyTravel & Leisure1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 400 metres audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 400 metres audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.65×
Convenience OrientationPREMIUM1.42×
Design AffinityPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 400 metres audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Need for SecurityCONSERVATISM0.80×
Early Adopter MentalityPOWER0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 400 metres have in Germany?

400 metres has an estimated audience of 575,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of 400 metres fans?

62.0% of 400 metres fans are female, 38.0% are male, with an average age of 33.1 years.

03

Which brands do 400 metres fans like most?

400 metres fans show strongest brand affinity for Long jump (30.7×), High jump (24.14×), and American Vintage (17.7×) over the country average.

04

Where do 400 metres fans live in Germany?

400 metres fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do 400 metres fans also like?

Beyond 400 metres itself, the audience over-indexes on High jump (24.14×), American Vintage (17.7×), paul smith (18.82×), and New York City Marathon (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See 400 metres audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 400 metres. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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